S I N G L E C U P

1
H O T C H O C O L A T E
S I N G L E C U P
C A P P U C C I N O
GOURMET TREAT ANY TIME
G O U R M E T C O F F E E
EASY TO CLEAN
Portable and Compact
E A S Y T O F I L L
Keeps Customers and Employees in the Location
T E A
V A R I E T Y
SKIP INTRO
2
Experience the delectable GOURMET TASTE of
GEVALIA and the CONVENIENCE of a SINGLE CUP
BREWING SYSTEM
3
BACKGROUND
4
Background
Gevalia Singles Brings Together Four Powerful
Forces

• Kraft U.K.s 12 years of success with the single
  cup brewing system under the brand Kenco
• Kraft North Americas gourmet Gevalia coffee
  products
• Newco Enterprises, our equipment partner, and
  their reputation for excellence and reliability
• A commitment you can count on from Kraft Foods

5
Background (continued)

• Kenco is the 1 brand in the U.K. with 20,000
  installed systems in Europe
• Gevalia in the U.S. builds on Kencos success in
  Europe
• Gevalia systems are in use in many sectors such
  as workplace, leisure, retail, education, and
  healthcare, among others
• Krafts Gevalia brand is a market leader in
  gourmet coffee
• For now, some product in the U.S. bears the Kenco
  brand but will be converted to the Gevalia brand

6
HOW IT WORKS
7
How It Works
Fill with 1.3 gallons of water to produce 25 cups
or have line plumbed
Filling with Water
Enjoy a cup of coffee in less than thirty seconds
Making a Cup
Easily dispose of used cartridges
Click on pictures to watch video
Removing the Empty Cartridge
8
BEVERAGES
9
Beverages
Gevalia
Kenco

• Cappuccino A frothy fresh tasting,
  full-flavored instant coffee in the classic
  continental style
• House Blend Specially blended by the Gevalia
  experts for perfectly blended flavor
• House Blend Decaf The same balanced flavor as
  House Blend, without the caffeine
• French Vanilla A medium-roast coffee with the
  luscious flavor of vanilla
• Hazelnut A rich, nutty coffee with a smooth,
  medium-roast flavor
• Classic Black Tea A blend of real life teas
  from around the world, fresh-brewed for
  full-bodied flavor

• Dark Roast A rich, dark coffee, intense and
  deliciously flavored
• Light Roast A fine Arabica fresh ground coffee,
  lightly roasted to create a fluid, light taste
• 100 Kenyan Aromatic and sensual
• 100 Columbian Fruity and invigorating
• Espresso Intense, dark and full-bodied
  definitely the coffee connoisseurs choice
• Earl Grey Tea
• Suchard Hot Chocolate

Enjoy a variety of roasts and flavors
10
EQUIPMENT
11
Equipment

• The equipment is proven technology that has been
  refined over 12 years
• Newco, Krafts equipment partner, provides
• Cabinet and equipment
• Parts
• Service training
• Standard equipment includes the single cup
  brewing machine that is lightweight and portable
• Cleaning and maintenance is simple
• Just open the door, discard empty cartridges, and
  wipe down

12
Equipment (continued)

• Accessories include
• Cartridge rack with a spring-loaded mechanism
  holding 198 cartridges
• Water spigot allowing the user even more
  flexibility for other hot beverages or soups
• Repairs and warranty
• A 90 days parts and labor warranty is available
  from Newco

13
FAQs
14
FAQs

• What is the product shelf life?
• Six to nine months for coffee and cappuccino and
  twelve months for tea and chocolate
• How often do I have to clean the machine?
• Two to three times each week
• Do I need to use special water?
• No. Tap water is fine but filtered water always
  tastes better. This machine should not be used
  with artificially softened water

15
FAQs

• How is the product packaged?
• Eight 20-count sleeves in a case
• 160 cartridges per case
• Who supplies the cups?
• You supply the cups of your choice
• Do we need special coffee filters?
• No, each cartridge has its own filter
• How much does the machine weigh?
• 40 pounds

16
FAQs

• How big is the machine?
• 14 X 18-1/2 X 17
• What is the temperature of the beverage?
• It heats water to 190 in 15 seconds from cold
• Who is Kenco?
• Kenco Coffee Company is a division of Kraft Foods
  UK Limited. Kenco has been making smooth, rich,
  fresh brewed coffee for over 70 years
• How many customers are already using Krafts
  Gevalia Singles?
• Over 20,000 locations are using the singles
  system in Europe