The powerful combination of innovation and efficiency

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The powerful combination of innovation and
efficiency

• Imagine the possibilities Applying consumer and
  health research to deliver multitasking foods

Kantha Shelke, Ph.D.
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The only sustainable source of competitive
advantage is innovation. Andrew Razeghi Kellogg
School of Management Northwestern University
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OUTLINE

• Wisdom from previous speakers talks
• What consumers seek
• Food a prescription for health
• Innovation in the food industry
• Designing products for health and wellness
• Sample product briefs
• Ideas for new products
• Closing thoughts

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OUTLINE

• Wisdom from previous speakers talks
• What consumers seek
• Food a prescription for health
• Innovation in the food industry
• Designing products for health and wellness
• Sample product briefs
• Ideas for new products
• Closing thoughts

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From Suzy Badaracco

• War, Obesity, Economy are top consumer issues
• Consumers seek
• High quality foods
• Wholesome ingredients
• Simple but enhanced

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From Michelle Wein

• Foods a prescription for health
• Superfruits, fish, nuts and prebiotics go beyond
  basic nutritional value and are ideal for
• High quality foods
• Wholesome ingredients
• Simple but enhanced

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Market trends 2009
Health wellness
Weight management
Conscientiousness
Affordability
Kid friendly
Convenience
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What consumers seek
Nutrient-dense
Satiation
Natural
Heart healthy
Low glycemic
Convenience
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OUTLINE

• Wisdom from previous speakers talks
• What consumers seek
• Food a prescription for health
• Innovation in the food industry
• Designing products for health and wellness
• Sample product briefs
• Ideas for new products
• Closing thoughts

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Levels of Innovation
7
6
DISRUPTIVE INNOVATION
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4
3
4
2
1
Source BIOSS
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Levels of Innovation
7
?
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DISRUPTIVE INNOVATION
?
5
4
Organic Natural
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4
2
Omega-3s Superfruits Nuts
1
Source BIOSS
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OUTLINE

• Wisdom from previous speakers talks
• What consumers seek
• Food a prescription for health
• Innovation in the food industry
• Designing products for health and wellness
• Sample product briefs
• Ideas for new products
• Closing thoughts

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Designing products for health and wellness
Combining innovation efficiency
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Almonds at a glance
A phytochemical powerhouse
Flavorful but not overpowering
Prebiotic fiber
Taste texture
Heart healthy fats
Versatile
Antioxidants vitamin E
Robust shelf life
Whole nutrient-rich cells
Many derivatives
Many protective nutrients
Satiety
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Superfruits at a glance
Anti-inflammation
Easy to incorporate
Antioxidants
Taste, texture taste
Immunity nutrients
Sensory appeal
Low in calories
Novelty
Rich in minerals
Rich in vitamins
Versatile convenient
Nutrient-rich
Colorful
Flavorful
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Fish at a glance
The original fast food!
Rich in minerals
Taste texture
Rich in vitamins
Versatile
Omega-3
Eco-friendly
Heart healthy fats
Healthful
Good quality protein
Varieties
Low in fat
Valuable value for money
Many protective nutrients
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Sample product brief
UNMET NEED Healthful easy low glycemic protein
for the family


Baked crusted fish GOLD standard for fish
preparation
Nutrition and low glycemic
Convenience taste
Perfectly baked fish made convenient and tasty
for the whole family
INNOVATION
CONSUMER BENEFITS
Crusted baked fish cooks to perfection in the
microwave oven in minutes

• Product Restaurant quality, taste, texture
• Convenience
• Freezer Microwave Table
• Nutrition Low glycemic crust without empty
  filler ingredients

RD direction for product attributes
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Sample product brief
UNMET NEED Heart healthy satisfying comfort foods
for breakfast
Whole grain and nuts heart healthy and satiating
Quick and easy, all-natural, convenient tasty


Heart healthy and weight management
Almond slivers contribute to the texture and
nutrition of an otherwise ho-hum breakfast
INNOVATION
CONSUMER BENEFITS
Almonds add to satiety, flavor, texture and
variety

• Product Gourmet quality, taste, texture
• Convenience
• Package Microwave Table
• Nutrition Low glycemic crunch with no empty
  filler ingredients

RD direction for product attributes
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borrowing from tradition
Nigella Lawsons Almond Mughlai Chicken
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from fancy restaurants
Jamie Olivers Roasted Garlic, Bread Almond Soup
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from magazines
Almond Crusted Tilapia
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products from around the world
Al' Fez Moroccan Tagine Sauce Superfruits and
almonds for chicken and vegetable tagines
Apis Tapis Mushroom Almond Pâté For tapas,
sandwiches and canapés
Saritas Kylling Tikka Masala Basmati rice,
curcuma and almonds
Norway
Morocco
Portugal
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products from around the world
Almond Power Milled almonds
Sweet Spoon Layers of Mango / Passionfruit and
Almond Jelly
Vips Bacalao a la Vizcaína (Basque Style Cod)
Mexico
Japan
Japan
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products from around the world
La Bendición Mole Poblano Poblano Mole Paste
San Cippriano Pizza a la Piedra Alpina Stone
Baked Alpina Pizza
Mexico
Japan
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Just imagine
APRICOT-ALMOND CLAFOUTI
NUTRITION PROFILELow Calorie Low Carb Low
Sodium Low Cholesterol Low Sat Fat Heart
Healthy Diabetes Appropriate Healthy Weight
www.eatingwell.com
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Just imagine
ALMOND CRUSTED PORK with SUPERFRUIT-MUSTARD
DIPPING SAUCE
NUTRITION PROFILELow Calorie Low Sat Fat
High Potassium Heart Healthy Diabetes
Appropriate Healthy Weight
www.eatingwell.com
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Just imagine
FLANK STEAK WITH CILANTRO-ALMOND PESTO
NUTRITION PROFILELow Calorie Low Carb Low
Sodium Low Cholesterol Heart Healthy
Diabetes Appropriate Healthy Weight
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OUTLINE

• Wisdom from previous speakers talks
• What consumers seek
• Food a prescription for health
• Innovation in the food industry
• Designing products for health and wellness
• Sample product briefs
• Ideas for new products
• Closing thoughts

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Eating well is one of lifes greatest
pleasures! Julia Child
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Closing thoughts

• Multi-functional ingredients offer efficiency
  when
• Replacing fabricated ingredients
• Developing line extensions
• Developing new products
• Powerful nutritional value propositions from
  whole-ingredients over fabricated ingredients
• Physiological benefits offer even better economic
  value

Kantha Shelke [phone] kantha_at_corvusblue.net