Energy Efficiency in the Data Center

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Greening of IT Session Learning objectives

• Learn why data centers are at a tipping point.
• Define the term Green Data Center.
• Look at how energy is used in an average data
  center.
• How to adopt best practices to deliver financial
  benefits and reduce the squeeze on IT budgets.
• Examples of innovative technologies to improve
  your operations.
• Ways you can consider to help reduce the
  environmental impact of your data centers.

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Situation analyst and recent market surveys
findings

• Gartner predicts that by 2008, 50 of all data
  centers will lack sufficient power and cooling
  capacity to meet the demands of the new high
  density equipment
• IDC estimates 50 cents is spent on energy for
  every dollar of computer hardware. This is
  expected to increase by 54 percent to 71 cents
  over the next four years.

IBM Study 2007 found 2 in 3 midsize firms are
implementing or planning to implement new IT
capabilities for energy efficiency
Gartner Study in 2006 ranked the greatest
facilities problem for primary data centers
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68
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Excessive heat
IBM 2007
Insufficient power
Insufficient raised floor
Excessive facility cost
Poor location
None of the above
- Planning
- Implementing
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Data centers are facing new pressures

• Rising energy cost , demand for computing and
  data capacity is growing unabated..IT
  departments are beginning to get the energy
  bills. - IBM / Consultant studies, September
  2007
• Datacenters have doubled their energy use in
  the past five years, customers have hit the
  wall in terms of power in the data center and
  crisis in eliminating heat . - Koomey, February
  2007
• 81 of Asia/Pacific respondents think the
  Greenness of their IT suppliers will become
  much more important over the next few years.
  IDC Green Survey, November 2007

EXPENSE Changing Cost Dynamics
OPERATIONAL Increasing Computing Demand
SOCIAL/GOVERNANCE Customer and Employee
Expectations
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CFO, CIO/Facilities and CEO collaboration is
needed
Business Drivers Challenges Looking ahead
Rising global energy prices Squeeze on IT budgets Constraints on IT growth Ability to accurate view baseline energy cost Cost savings from more efficient energy use Relax budgetary pressures to allow growth
Highly dense server systems Aging data center technology Systems availability risks More computing performance per kilowatt Flexibility to adopt more efficient technology Extend the life of IT equipment
Employee desire to help environment Emerging green supply chain Expectation for leadership Measurable energy conservationImproved customer image of your companyProactively address energy/climate challenges
CFO Expense
CIO/Facilities Operational
CEOSocial and Governance
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Worldwide server expenditure is predicted to grow
rapidly

• The emphasis on capital budgeting for server
  installation is shifting to a new focus on
  reducing the operational expenditure
• Energy usage in data center doubled in past 5
  years, growing 15-20 annually while utility
  rates are rising 10 annually
• Most clients electing to reinvest projected
  savings allowing them to do more computing on
  same budget

Source IDC, Worldwide Server Power and Cooling
Expense 2006-2010, Document 203598, Sept. 2006
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IBM Project Big GreenBig Green Innovations for a
healthy planet
IBM Project Big Green

• IBM to reallocate 1 billion a year
• Armonk, May 10, 2007
• To guarantee the research and development funding
  for IT energy efficiency technology.
• Create an 850 member worldwide IBM Green Team
  of energy efficiency specialists.
• Plan, build or prepare data centers to be
  increasingly energy efficient based on IBM best
  practices and innovative technologies in power
  and cooling.
• Use virtualization as the technology accelerator
  to improve data center energy efficiency to
  drive utilization up and annual power cost per
  square foot down.

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Relevant aspects of a good environmental program
1. Set goals and document integrated results from
across your business
Between 1990 and 2006, IBMs global energy
conservation actions reduced or avoided CO2
emissions equal to 44 of its 1990 emissions.
Further extend the above achievement by reducing
CO2 emissions 12 between 2005 and 2012 based on
conservation, use of renewable energy, and/or
funding RECs
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2. Transparency of and the verification in
reporting
Charter member 2003
1605(b) voluntary emissions reporting since 1995
Neuwing Energy Ventures
Charter Member 2000
Energy Efficiency Certificates (EEC) 2007
Charter Member 2002
Since inception
3. Partnerships for improving environmental
performance
The Climate Group 2005
WRI Green Power Market Development Group Charter
member 2000
Program Charter Member 1992
USEPA Climate Protection Award 1998 and 2006
FORTUNE 500 Top 20 2004, 2005, 2006
Green Power Purchaser Award 2006
Business Environmental Leadership Council
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What is a Green Data Center?

• Green data centers are efficient and
  environmentally responsible in five strategic
  business aspects
• IBM client are seeing results
• Up to 40 reduction in power and cooling
• 20 possible increase in server/storage
  utilization
• Some have achieved 80 reduction in floor space

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Diagnose On-site energy efficiency consultation
for your IT systems
Perform a Server and Storage Power/Cooling Trends
and Data Center Best Practice assessment to
determine the potential cost/energy savings

• What IBM can do for you
• Educate you on the Best Practices for Energy
  Efficient use in your data center
• Provide insight into the future direction of
  computing as it relates to Energy
• Review the results and discuss roadmaps to green
  data center
• Requires only a 4-hour interview for IBM
  consultant to gather high level data
• Your benefit
• Identify simple to implement, low or no cost,
  energy saving ideas
• Customized Green Blueprint
• Know your potential savings
• Ability to implement more solutions and
  technologies

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Diagnose IBM offers energy efficient services
for entire facilities operations
IBM Data Center - Planning, Design, and
Construction Service Full evaluation report that
includes electrical, mechanical and space
requirements, with equipment layout drawings,
cost estimates and a proposed construction
schedule. IBM Data Center Energy Efficiency
Assessment Compare data center energy efficiency
to industry standards and discovers opportunities
to improve efficiency of the entire data center
ecosystem.
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Diagnose IBM has deep skills to enable energy
efficient installations IT within your data
centers

• IT Systems Energy Efficiency Assessment
• Assessment that analyzes existing IT systems to
  provide guidance in strategy to achieve required
  IT workload and performance with less power,
  cooling, and space requirements.
• Data Center Health Audit
• Evaluates the overall heath and readiness of IT
  infrastructure. Recommends actions to reduce
  risks and improve site availability based on 2-3
  week review.
• Optimize thermal profile of IT systems to
  eliminate hot spots
• Utilizing MMT, unique cart-based design for
  measurement collection to create 3D temperature
  map of IT equipment

Mobile Measurement Technology (MMT)

• The breadth and depth of IBM Development at your
  service

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Build Blue Gene not only the fastest, but most
energy efficient system too!
Green500 Rank Machine TOP500 Rank Linpack Rmax (GFlops) Peak Power (kWatts) MFlops/W
1 Blue Gene/L (IBM) 1 280,600 1,494 187.79
2 Mare Nostrum (IBM) 5 62,630 1,071 58.23
3 Jaguar-Cray XT3 (Cray) 10 43,480 1,331 32.67
4 Columbia (SGI) 8 51,870 3,400 15.26
5 ASC Purple (IBM) 4 75,760 7,600 9.97
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Build Innovations to build or upgrade to green
data centers

• IBM Optimized Airflow Assessment for Cabling
• Replace cabling systems with high-performance
  fiber transport systems
• Yields improved cooling and reduced energy usage
  across data center
• IBM Scalable Modular Data Center
• Provides ready racking, power, cooling, security
  and monitoring
• 500 1,000 square foot data centers can be
  deployed in 8-12 weeks
• About 15 percent below the price of a traditional
  approach
• IBM manages integration and coordination of data
  center

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Build Collaboration with broad energy ecosystem
to holistically attack the issue

• Partnering with leading global data center power
  and cooling technology providers
• Governments and energy utilities are also helping
  clients improve their overall energy efficiency

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Build Be Lean and Green through System z
technology
Confidently combine different types of batch,
transaction, web-facing and core database
production applications on a single system.
10 years (CMOS Evolution) G2 z9 EC
H6
G2
G3
G6
z900
z990
G4
G5
z9 EC

• Performance increased by 103x
• Performance/KWatt increased by 14x
• Performance/sq ft increased by 76x

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Build POWER6 Designed for enhanced energy
efficiency

• POWER6 Chip Level Functions
• Power Reduction Monitor reduce power to idle
  logic within cores
• NAP Mode Power off inactive cores, restore power
  when needed
• Thermal Tuning Sensors monitor reduce power
  to overactive circuits
• System p570 Hardware Functions
• Enhanced System Design and Implementation
  enables up to 2X server performance uplift over
  p5-570
• Variable Fan Speed (10,500 5500 RPM) Reduces
  power to fans (1/3 of total server power) by up
  to 45 based on ambient temperature
• Rear Door Heat Exchanger Cools exhaust air from
  19 rack, can reduce system air conditioning
  requirements by up to 60

Based on various SPEC benchmarks IBM p570
POWER6 result to be submitted on 5/21/07 Based
on IBM internal measurements IBM press
release 05/10/07 ibm.com/press/us/en/pressreleas
e/21517.wss
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Build IBM BladeCenter Open, Easy, Green

• Efficient system design for energy savings based
  on IBM Research
• Consolidation extended to network/IO devices
  removing the need for extra power supplies and
  fans
• Get best-in-class efficiency for 20 less power
  than offerings from other vendors
• Only IBM BladeCenter offers 10G Ethernet
  connectivity inside the system
• Up to 95 more energy efficient than external
  switch solutions

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Build Power efficiency in Information Lifecycle
Management
The ILM Process Managing information through
intelligent archive and destruction
ILM . . . move data to the most cost effective
storage for its current use
Information Lifecycle
content
content
content
content
content
content
lifecycle
lifecycle
lifecycle
lifecycle
lifecycle
lifecycle
Create /
Revise
Route
Approve
Publish
Archive /
Capture
Destroy
Information Management
Classify
Compliance
In the future . . . move data to the most power
efficient storage that satisfies usage
requirements
Corporate Policies
Declare
Audit
Business Rules
Security
Tiered Storage
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Comparison of typical server utilization rates
Used
Wasted
UNIX
x86
Mainframe
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Virtualization Creates fast path to green data
centers

• Improves server and storage utilization which
• Reduces the number of devices and associated
  environmentals
• Allows for targeted thermal solutions for
  efficiencies
• Allows for more efficient power distribution,
  backup, and regulation
• Enables dynamic resource management for
• Deployment and Operational Optimizations
• Some examples
• Base Consolidation
• Policy Based Consolidation
• Policy Based Provisioning

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Do not forget Storage virtualization!

• Pool and share I/O resources for
• Improved utilization
• Reduced energy needs

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Manage and measure Active Energy Management at a
system level

• Helps companies meter, control, even cap their
  power usage
• Who used what?
• How much did IT cost?
• Chargeback?

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Cool Innovations you can use now

• IBM Heat eXchanger
• Patented cooling doors can reduce heat at the
  source by up to 60 and thus reducing associated
  HVAC cost.
• IBM Data Center Stored Cooling Solution
• The Cool Battery, IBM cut energy cost of IBM
  Bromont site by 45 percent
• IBM Research owned solution not a formal product.
• Marketing provided by IBM GTS SF
• Example of world class innovation
• IBM already has 350 US patents and patent
  applications pertaining to Green Innovation.
• IBM overall now has 1300 patents and pending
  company wide Green Innovation and Project Big
  Green.

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PGE partners with IBM to improve efficiency

• Reduced 80 of their energy and facilities
  consumption across 40K square feet
• Jointly developed Mobile Measurement Technology
  for thermal modelling
• 10-80 increase in single system utilization
• IBM System p servers
• Up to 60 heat reduction with IBM technologies
• Deployed IBM Heat eXchanger technology to reduce
  heat at the source by up to 60

IBM Heat eXchanger
IBM Mobile Measurement Technology
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IBM best practices, services and innovation
portfolio

• Power Configurator To plan your power usage

• Active Energy Managertm For trending and capping

• Data Center Stored Cooling Solution
• Optimized Airflow Assessment for Cabling
• Scalable Modular Data Center
• Data Center Relocation and Consolidation, Data
  Center Facilities Design

• Tivoli Monitoring Aligning power use with
  workload goals

• Virtualization on IBM Systems and IBM System
  Storage Drives utilization up and annual power
  cost down

• Tivoli Provisioning Actively moving workloads
  and power up/down resources

• Data Center Energy Efficiency Assessment
• Data Center Thermal Analysis and Optimization
  Facilities Integration
• IBM Optimization and Integration Services
  Server Consolidation
• IT Systems Energy Efficiency Assessment
• Data Center Health Audit for IT
• Server and Storage Power/Cooling Trends and
  Data Center Best Practices

BladeCenter Open, Easy, Green IBM System StoragetmIncreases utilization reduce energy use IBM System ztmLean and green
X-ArchitecturetmDesigned from the ground up for efficiency Power Architecturetm Processor efficiency management
IBM Power Supplies Measurement built in Rear Door Heat ExchangerThermal management innovation IBM Blue Gene1 efficient system in Green 500
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IBM would like to be your energy-efficiency-partne
r!

• IBM has consulting, product, technical leadership
  and skills to enable you to remove current
  limitations in your data center.
• IBM is working with clients, large and small, to
  generate business results from Green Data
  Centers.
• IBM is a recognized market leader for energy
  efficiency.

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Gartners list of Top Ten Technologies for 2008

• Why Green IT is 1
• 2006 many technical barriers and limitations
  were overcome.
• 2007 moved from a niche to widespread adoption.
• 2008 business are planning new and revised
  approach to green.

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