Life under Miliband

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• What is reputation?
• Why does the reputation of your council matter to
  you?
• Who in your council is responsible for reputation?

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• Councils reputations as institutions lag behind
  many of the services they deliver

MORI
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Overview our image is worse than our delivery
514
495
Sunderland 2001
2003
149
62
Image Index
Service Index
MORI
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Few people are localgovernments advocates
1 Highly speak of them without being asked
15 Speak highly of them if asked
8 Critical of them without being asked
22 Critical if asked
53 would be neutral about them if asked
MORI
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Low Awareness
Q How much if anything, do you know about your
local council?
Dont know
Great deal
Fair amount
Hardly anything
Just a little
MORI
Base 1,758
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To be good at CPA, make sure comms are effective
who feel they are kept well informed about the
services provided by the council
MORI
Base All London Councils in ALG consortium
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To be good at CPA, make sure comms are effective
Excellent rated by Audit Commission
MORI
Base All 7 excellently rated London councils
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Cromer Road JMI SchoolHeadteacher Mrs P Jones
The sign says
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Where is the logo to link this with the council?
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Making the most of our assets
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At last! A council logo!
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Core actions developed with sounding group of
authorities
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Core Environmental actions

• Have a visible cleaning presence with a strong
  link to the council
• Remove gaps and overlap in cleaning and
  maintenance contracts
• Have one phone number for all streetscene
  problems
• Know your 'grot spots' and why they're there
• Set a 24-hour target for action on fly-tipping
  and abandoned cars
• A Green Flag award for at least one park
• Educate and enforce to protect the environment

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Core Comms actions

• Effective media management
• Deliver an annual A-Z guide of council services
  to the door
• Publish a regular council magazine/newspaper
• Branding - effective and consistent linkage of
  council brand to services
• Good internal communications

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Council newspapers / magazines
Q Have you ever seen a copy of the councils
Newspaper?
recall council publication
MORI Normative data
MORI
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Council newspapers / magazines
Q Have you ever seen a copy of the Councils
Newspaper?
MORI Normative data
recall council publication
Poor Performers
MORI
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Where are we now?

• 247 councils signed up
• Its about quality not just sign-up
• Sharing our experiences guidance and case
  studies with the IDeA
• Making the case for corporate comms