Project Approach

1
Project Approach

• The Core Elements of the e-Drinks Project

2
Index
Project Approach

• Business Model Overview
• Components
• The Manufacturer-Distributor Relationship
  Solution
• The SME Distributor Management Solution
• e-Payment Process Automation
• Client and Consumer Care Programs
• Enabling Web-Orders
• Web EDI Function

3
Business Current Model how we are working
The Business Model Overview (1)
MANUFACTURER
BANK Manufacturer Account
DISTRIBUTOR
CLIENT
4
Business Future Model how we will work
The Business Model Overview (2)
MANUFACTURER
CONSUMER
CLIENT
5
Applications Model
The Business Model Overview (3)
FINANCIAL INSTITUTION
MANUFACTURER
CLIENT
CONSUMER
DISTRIBUTOR
6
The Manufacturer - Distributor Relationship Model
Components The Manufacturer - Distributor
Relationship Model (1)
1.

• MD_DRINKS Software The Partnership Strategy
  Backbone

7
The MD_DRINKS Software Overview
Components The Manufacturer - Distributor
Relationship Model (2)

• Objectives
• To Offer a new Communications System between the
  Distributor and the Manufacturer, in order to
  Cover the different Business Processes.
• To Integrate with the Current Systems (OS, ERP,
  Databases) of the Distributor in terms of
  Adaptability, Performance and Scalability.
• Modules
• MD_DRINKS (M) Manufacturer-side Software
• MD_DRINKS (D) Distributor-side Software

8
Components The Manufacturer - Distributor
Relationship Model (3)
MD_DRINKS (M) The Manufacturer-side Software

• Characteristics
• Sends Distribution Orders to Distributors
• Receives Distribution Orders Feed-Back
  (modifications, cancellations)
• Receives Replenishment Orders to Manage
  Distributor Warehouses
• Receives Distributor Inventory Status
• Query and Statistics Analysis function related
  to Distributors Stocks and Products

9
Components The Manufacturer - Distributor
Relationship Model (4)
MD_DRINKS (M) The Manufacturer-side Software

• Benefits
• Switches Information Support from Paper to
  Electronic
• Improves the Management of low-rotation products
• Avoids Manual Errors
• Internet-based Communications System allows low
  costs on Infrastructure and Maintenance
• Elimination of Redundant Tasks
• Total Integration with Manufacturers Host for
  File Upload and Download

10
Components The Manufacturer - Distributor
Relationship Model (5)
MD_DRINKS (D) The Distributor-side Software

• Characteristics
• Receives Distribution Orders from Manufacturer
• Integrated Dispatching System
• Tools for Managing and Optimizing Truck Loads
• Automatic Calculation of Due Payments to the
  Manufacturer
• Electronic Stock Replenishment Orders
• Inventory Levels Analysis Function (Query,
  Statistics)

11
Components The Manufacturer - Distributor
Relationship Model (6)
MD_DRINKS (D) The Distributor-side Software

• Benefits
• Capabilities to Integrate Deliveries from
  Different Manufacturers
• Dispatching System allows Easy Management of
  Distribution Routes
• Replenishment Order Generation based on Daily
  Stock Information
• Automatic Calculation of Due Payments to the
  Manufacturer

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The SME Distributor Management Solution
Components The SME Distributor Management
Solution (1)
2.

• A Business ERP for the Distribution Sector

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The CIRROS DRINKS Software Objectives
Components The SME Distributor Management
Solution (2)

• To Offer a Management Tool customised to
  Distributor Needs
• An ERP Software that covers the different areas
  of a Distribution Company
• Simplifies the Internal Processes of the
  Organization
• Shares a Single Database
• Provides a Common User Interface
• Integration with MD_DRINKS

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Components The SME Distributor Management
Solution (3)
CIRROS Drinks Modules
Office Computing
Financial
Logistic
DSS / EIS Tools (OLAP)
Kernel
Purchases
Internet
Miscellaneous
Software
Warehouse
Sales
MD_DRINKS (Manufacturer/Dealer)
15
Components The SME Distributor Management
Solution (4)
CIRROS Drinks Features

• Financial
• General Ledger
• Budgeting
• Treasury
• Collections / Payments
• Assets

• Logistics
• Dispatching
• Load Sheets
• Planification of Routes
• Settlement
• Relation Manufacturer/Dealer

• Purchases / Sales
• Orders
• Delivery Notes
• Invoices
• Credit Note
• Statistics and Reports
• Promotions

• Warehouse
• Stocks Control
• Consignment
• Multi-Warehouse
• Expiry Date Control
• Statistics and Reports

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e-Payment Process Automation
Components e -Payment Process Automation (1)
3.

• Enabling Electronic Payments and Automatic Risk
  Control

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Objectives
Components e -Payment Process Automation (1)

• To Design a System that Automates Payments
  through Virtual Affinity Cards
• To Provide an on-line Tool that Automatically
  Authorises or Denies Payments depending on the
  Clients Risk Profile
• Easy to Implement in other Industries and
  Countries

18
Components e -Payment Process Automation (2)
System Overview

• POST (Point of Sale Terminal) Emulator located at
  the Manufacturers Site enabling
• Integration with Manufacturers ERP
• Integration with Credit Card Payment Network
• Integration with Financial Entity Internal
  Applications

F.ENTITY
MANUFACTURER
COMMUNICATION
3
1
2
X25-RTC
Request File
E-Payment application
FINANCIAL ENTITY HOST
MODEM
MODEM
Response File
P.R.I.C.E
PRIVATE CONFIDENTIAL PROCESSES
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Components e -Payment Process Automation (3)
e-Payment Application
Manufacturers PC
EMULATED POST
Y / N
POST
EMULATED POST
Y / N
POST
REQUEST FILE
EMULATED POST
Y / N
POST
EMULATED POST
Y / N
E-Payment application
EMULATED POST
Y / N
POST
Financial Entitys HOST
P.R.I.C.E
EMULATED POST
Y / N
POST
EMULATED POST
Y / N
EMULATED POST
Y / N
RESPONSE FILE
POST
Y / N
EMULATED POST
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Components e -Payment Process Automation (4)
Main Benefits

• Manufacturer

• Automation of collection processes
• Automation of the internal processes related to
  Risk Management
• Transfer the risk to the Financial Entity
  (according to Corporate Agreement)
• Prevention of unpaid deliveries

• Distributor

• Elimination of the risk associated with the
  handling of cash
• Automation of the administrative tasks
  associated with cash collection

• Client

• Access to the finance offered by the Financial
  Entity when the payment is carried
  out via Virtual Affinity Card

• Financial Entity

• Gain new clients
• Possibility to cross-sell products among new
  clients

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Client and Consumer Loyalty Programs
Components Client and Consumer Care Programs (1)
4.

• Preserving the most Valuable Asset of the Value
  Chain
• the Customer

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Components Client and Consumer Care Programs (2)
Loyalty Program Objectives

• Client Loyalty Program
• Provide the Traditional Commerce with Practices
  used by Large Clients
• Increase Sales
• Attract New Clients
• Boost Sales of specific Products
• Gain Sustainable Competitive Advantage
• Consumer Loyalty Program
• Increase Sales
• Attract New Clients
• Boost Sales of specific Products
• Implement one-to-one Marketing tools
• Enhance Information Offered

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Components Client and Consumer Care Programs (3)
Characteristics of the Loyalty Program
Clients
Consumers
Buying behaviour
- Capture Sales from Other Brands
- Payment via Virtual Affinity Card
Target
- Any type of Drinks Consumer
- Manufacturers Retail Clients
- Manufacturers and Financial Entitys
Sales Forces - Commercial Campaign
Commercialization
- Retail Marketing
Structure
- Offer Gifts
- Offer Gifts
Cost Benefits
- Under Study
- Under Study
- Web - Point Statement Via Standard Mail
- Card
Communication
Type
- Bonus Point Related Program
- Bonus Point Related Program
Risks
- Increase of Commercial Costs
- Management of Redemption
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Client /Distributor Web - Loyalty Program
Components Client and Consumer Care Programs (4)
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Components Client and Consumer Care Programs (5)
Consumer Care Program
Card Reverse
IN
OUT
26
Enabling Web-Orders
Components Enabling web-orders (1)
5.

• Electronic Orders through the Net

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Web Services Objectives
Components Enabling web-orders. Extranet (2)

• Extranet the Client / Distributor Web
• To define the Manufacturer-Distributor-Client
  Interface on the Web, in order to
• Cover all required functions Sending Orders,
  Stock Data, etc. and Offering After Sales
  Services.
• Share Information about Products and Promotions.
• Internet the Consumer Web
• To create a Manufacturers Web Site, in order to
  build a close relationship based on communication
  with Consumers.

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Client / Distributor Web Main Characteristics
Components Enabling web-orders. Extranet (3)

• Different Functions according to the Actor
• Integration with Manufacturer System (ERP)
• Dynamic Information Update
• User-Friendly
• Multi-language support
• Adaptability, Scalability and Availability
• Secure Connection (SSL), Authentication

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Client / Distributor Web Main Functions
Components Enabling web-orders. Extranet (4)

• Client Functions
• Previewing and Sending Orders
• Current Orders Tracking
• Due Payments Consultations
• Promotions and Product Enquires
• Distributor Functions
• Updating the Distribution Status
• Enquiring for Non-delivered Orders

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Client /Distributor Web - Schema
Components Enabling web-orders. Extranet (5)
Clients
Web Server
Web
Browser
Extranet
(HTTP / SSL)
DataBase
Web
Browser
ERP
Distributors
Manufacturer
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Client /Distributor Web - Example
Components Enabling web-orders. Extranet (6)
32
Consumer Web Main Characteristics
Components Enabling web-orders. Internet (7)

• Characteristics
• Functional and Informative Purpose
• Multi-Language Support
• Dynamic Information Update
• Contents
• Information about the Manufacturer and their
  Products
• New Products and Promotions
• Virtual Visit to the Factory
• Web sites related to trade mark

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Consumer Web Site Map
Components Enabling web-orders. Internet (8)
Welcome
HomePage
Writing
Coca-Cola
Presentation
Production
News
Contest
World
Relation with
Curiosities
Our Products
Customer
Companies
34
Consumer Web - Example
Components Enabling web-orders. Internet (9)
35
Web EDI Function
Components Web EDI Functionality (1)
6.

• Adopting a standard approach to
• business-to-business communications

36
EDI complementation with e-Drinks
Components Web EDI Functionality (2)

• EDI provides e-Drinks with a sustainable Export
  Model to other Practices and other Industries
• The use of EDI messages powers e-Drinks with an
  accepted standard for Business-To-Business
  Communications
• EDI covers the Financial Flow with the
  application of Invoice, Credit and Debit Charges
• EDI offers Legal Validation to Invoicing

37
Web EDI solution
Components Web EDI Functionality (3)

• Based on the Internet
• Reduced EDI Costs
• No need for EDI software such as EDI Translators
  / Mappers
• No VAN connection costs
• Integration with traditional EDI partners
• Standard way for distributors to approach EDI
• Easy use and rapid entry to EDI activities
• Targeted to SMEs

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Components Web EDI Functionality (4)
Web EDI solution Overview
Web EDI server
Web EDI user
INTERNET
with Web browser
(Distributor)
EDI Server
Web EDI user
with Web browser
VAN
(Client)
MANUFACTURER
with traditional EDI
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And now, the Demos...