Digital Media

1
Digital Media

• The Convergence of Entertainment Media forms and
  the Web

2
What is convergence?

• The integration of previously discrete media
  forms through one path
• the transformation of the information of media
  into the digital
• the ease in the manipulation of digital
  productions
• the developing conglomeration of media interests
  both technologically and economically

3
Music as Herald

• Its early digitalization
• the uptake of both digital production and digital
  technologies of reception - ipod, mp3 players
• the convergence of stereo systems as computer
  systems
• the alternative system of distribution of music
  celebrated in the industry

4
Grassroots quality of the development

• IUMA - Internet Underground Music Archive -
  online music and then mp 2 and then 3
  distribution
• 1998 - .5 million hits a day - 1m in revenues
• Global distribution - and circumventing the Big 5

5
Burning your own

• Napster - network community - more horizontal
• Peer to peer filesharing - P2P - making
  aavailable a portion of ones hard disk for
  sharing as a registered users and a directory is
  made of these contents
• Result the decommodification of the Internet

6
How can you stop it?

• The Industrys desire - make them pay
• - the problem - standards and control
• Artists - divided
• what about royalties
• but this allows the exchange of music at a far
  greater rate than ever before - the reemergence
  of the live tour
• An interesting development that expresses the
  cultural moment

7
Other dimensions of new media entertainment

• Imesh - for films
• Its profound Intertextuality - Tombraider