Why Digital Media is Overruling the PR

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Why Digital Media is Overruling the PR
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Digital Media

• Businesses are witnessing a change and people are
  embracing that change, the world is going through
  an unstoppable change. In this changing scenario,
  how can you remain stuck to the age old methods
  of brand promotion. Yesteryears, ad. jingles used
  to rhyme on the lips of the people are not even
  worth for witty sarcasms in today's digital era.
  Do you know, why?
• Mind It!
• In this communication age where people desire to
  unfold the truth, where reviews and feedbacks
  work more strongly than celebrity endorsements,
  where people are smart enough to gauge
  promotional tactics and they can no more spare
  their calculated time to entertain usual
  follow-ups in the form of advertisement.
  Nowadays, authenticity is the mother of curiosity
  and no one can fool the smart and highly informed
  prospect, empowered by the digital media.

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Digital Media

• Believe It!
• People pay more attention to the words of known
  people than entertaining advertisements while
  choosing a brand. In a report published by the
  Public Relations Society of America, social media
  has been utilized at an ever-increasing rate by
  organizations and marketers in the last three
  years. Businesses are using social media to meet
  the ever increasing demand of Public Relations
  (PR). For the last 10-12 years, PR went through a
  drastic change and the influence of traditional
  media continued to weaken.
• Follow It!
• Twitter, and Facebook are the most frequently
  accessed online medium for public relations
  activities. After Twitter and Facebook, LinkedIn
  and YouTube are the most used sites. Armed with
  articles, blogs and status updates these social
  media sites are enhancing the impact of public
  relations.

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Digital Media

• Note It!
• Marketing and PR experts predict that social
  media is going to rule the future and the share
  of traditional media will decline significantly
  in the next five years. Even some of them have
  claimed that a majority of the B and C grade
  newspapers will get vanished by the end of the
  decade. Hence, only the fittest will survive. 
• Grab It!
• The Digital PR is more effective than traditional
  PR as youths are more friendly and comfortable
  with the digital media. To obtain the optimum
  results from the Public Relations activities,
  increase the share of digital media, which is
  more engaging, more informative, least expensive
  yet most convincing.