BASIC PATTERNS OF BUSINESS LETTERS

1
BASIC PATTERNS OF BUSINESS LETTERS

• The Basic patterns refers to the STYLES OF
  LAYOUT available for use.
• The layout means the design in which the
  different parts of the letter are placed on the
  letterhead.
• The parts are placed in the same order from top
  to bottom in all styles the variation is in the
  indentation and paragraph styles.
• Indented Form
• Full Block Form
• Semi-Block Form
• Hanging Indentation Form
• NOMA Form

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• INDENTED FORM
• This is the oldest style
• Now outdated
• Inside Address Indented
• Paragraph begins three to five spaces away from
  the left margin
• Time consuming to type.

3

• Sample Indented Form
• April 2, 2008
• ABC Holset Limited,
• 28, Navratan Complex,
• Indore 452 006
• Dear Sirs,
• I would like to...................
  ............
• ..
• Yours Truly,
• Marketing Manager

4

• FULL BLOCK FORM
• Most modern style
• No indentation at all
• The address has no punctuation at the end of line
  
• No comma salutation, complimentary close
• Double line space between the parts and between
  paragraphs
• Reason for non-preference looks left-heavy.

5

• Sample Full Block Form
• April 2, 2008
• ABC Holset Limited
• 28, Navratan Complex
• Indore 452 006
• Sirs
• I would like to..............................
  ....................
• ..
• Yours Truly
• Marketing Manager

6

• SEMI BLOCK FORM
• also called semi-indented form
• Inside address block form
• paragraph indented
• date, complimentary close right side
• Salutation, complimentary close comma

7

• Sample Semi-Block Form
• April 2, 2008
• ABC Holset Limited
• 28, Navratan Complex
• Indore 452 006
• Sirs,
• I would like to...................
  ............
• ..
• Yours Truly,
• Marketing Manager

8

• HANGING INDENTATION FORM
• inside address block form
• date, complimentary close on right
• beginning of every paragraph is on the left
  margin
• subsequent lines are indented three to five
  spaces
• gives a striking appearance
• used to give empahsis on first words of every
  paragraph.

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• Sample Hanging Indentation Form
• April 2, 2008
• ABC Holset Limited
• 28, Navratan Complex
• Indore 452 006
• Sirs
• I would like to..............................
  ...................
• ..
• Yours Truly,
• Marketing Manager

10

• NOMA FORM
• most recent experiment in layout style
• recommended by National Office Management
  Association of America (NOMA)
• accepted in UK by the Institute of office
  Management.
• maintains most of the features of the Full Block
  Form all lines begin at the left margin and the
  inside address is in block form
• Special Features
• It has no salutation and no complimentary close.

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• 2. the subject line is in capitals three lines
  below the inside address
• 3. numbered items of a list begin at the left
  margin, but if there is no number, the items are
  indented five spaces there is no full stop at
  the end of the items.
• 4. the writers name and title are typed in
  capitals in one line below the space for
  signature.
• 5. this style is not popular as it is too far
  removed from the familiar, conventional styles
• 6. also, it is considered impersonal, distant and
  lacking in feeling
• 7. some people feel that this style saves time
  and sensibly omits meaningless salutation and
  complimentary close

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• Sample NOMA Form
• April 2, 2008
• ABC Holset Limited
• ABCD,Indore
• QUOTATION FOR ANNUAL TOUR
• I would like to..............................
  ....................
• ..
• a.
• b.
• c.
• Mr.XYZ