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The Internet Is Changing The Way We
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AGENDA
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e-Education
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education solution components
Integrated Learning
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Content Development
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Implementation
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Key Challenges and Business Drivers Facing
Higher Education

• Reporting, business intelligence, and decision
  support
• Regulatory compliance
• Learning outcomes and higher education ROI

• Constituent expectations for service, convenience
  access
• Personalized education experiences
• Value delivered through lifelong constituent
  relationships

• Competition for students, funding, faculty,
  resources
• Competition from traditional and non-traditional
  sectors
• Institutional differentiation and competitive
  advantage

• Climate of fiscal and budgetary restraint
• Efficiency, productivity, and capacity
• Extended value of existing investments

• Protection, compliance, and liability
• Constituent expectation and demand
• Change in culture, process, technology

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The Learninge Model
e-Learning is about education not technology
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The innovation challenge is that todays student
has spent most of their lives in the digital age,
processing information in new ways..

• They love books, music, movies and video games.
• They read everything they can about their
  interests in online forums and websites.
• They shop, download and exchange interests
  online.
• They maintain a large collection of music and
  movies on their laptop and IPod.
• They constantly collect new games for their
  Playstation since it is a big part of her social
  life, especially with the opposite sex.

• They need to buy something more than food or
  necessity items.
• They check out product information and pricing
  online first, usually purchasing online to save
  money and save on taxes.
• They dont mind giving personal information out
  because it makes shopping easier and more
  individual.
• They are open to developing an ongoing
  relationship with online retailers.

• They want to communicate with friends, family and
  faculty.
• They have never written a letter, but communicate
  primarily through IM or Chat, and email if they
  are forced to.
• They are used to near real-time responses to
  their requests.
• They are used to stating their opinion regardless
  of social convention or status.

Buying
Communicating
Collecting

• They want to share what they are up to.
• They maintain a blog in which they share all
  aspects of their life, no matter how intimate.
• They Chat when not connected and they use SMS to
  stay in touch.
• They post digital pictures to their blog on a
  daily basis.

• They are very social persons who love to talk,
  meet and interact with others.
• They use chat and SMS to arrange social meetings.
• They maintain a set of online avatars in 3-5
  online games so they can play with their friends.
• They meet a number of friends through chatrooms
  and forums.

The
Sharing
Socializing
Digital Native Student
They hear with their eyes and see with their
feelings.
Source Adapted from The Emerging Online Life of
the Digital Native by Marc Prensky
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Characteristics of Engaged Learners

• Responsible for their own learning
• They invest personally in the quest for
  knowledge and understanding, in part because the
  questions or issues being investigated are drawn
  from their own curiosity about the world.
  Projects are pertinent and questions are
  essential.
• Energized by learning
• They feel excited, intrigued and motivated to
  solve the puzzles, make new answers and reach
  insight. Their work feels both important and
  worthwhile.
• Strategic analytical thinking
• They make thoughtful choices from a toolkit of
  strategies, considering carefully which approach,
  which source and which technique may work best to
  resolve a particular information challenge.
• Collaborative
• They work with others in a coordinated, planned
  manner, splitting up the work according to a plan
  and sharing good ideas during the search for
  understanding.
• These concepts are based upon the work of
  Barbara Means quoted in Plugging In
• http//www.ncrel.org/sdrs/edtalk/toc.htm

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Changing university IT Strategies
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A synergistic approach for educators is to create
a value network of Strategic Alliance Partners
to leverage new services.
High
Offers new operational models to support
transitional infrastructures.
Offers new vision for collaboration across
transitional applications.
Future State Break- through Innovation (move to
a transitional infrastructures)
Educational On-Demand Vendors
Educational Strategic Alliance Partners
Offers commodity pricing on traditional
infrastructure solutions.
Offers value-added pricing on traditional
infrastructure solutions.
Current State Adaptive Innovation (leverages tra
ditional infrastructures)
Educational Commodity Vendors
Educational Business Partners
Low
Low
Strategic Value
High
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Usage
Usage of e-learning media
Source International Data Corporation (2003)
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Students
Assessment
? Traditional
Interaction
Teacher
Content
Learner
Assessment
e ?
Interaction
Tutor
Content
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Learner
Assessment
Asynchronous (Email, Discussion
Forums) Synchronous (Classrooms, Support)
Proctored exams Take home exams Projects Class
Participation Assignments
Interaction
Dynamic content (Teacher explanation Skills)
Facilitates, Supervises Tracks student learning
Tutor
Content
Tracking
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The Change

• Teaching Learning
• Teacher Mentor or Coach
• Student Learner
• Synchronous Asynchronous/Sync
• Passive Active
• Linear Nonlinear
• Scheduled On-demand
• Teaching material Accomplishing a Goal

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A New World of Learning
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The impact

• Educational Institutes
• Seeking to expand their education offering to a
  dynamic audience
• Business Needs
• Student placement capacity
• Lack of ways to teach skills leadership, team
  work, critical thinking.
• Limited areas of studies specializations.
• Declining budgets.
• Skill set gaps with the business.
• Students in remote locations
• Women education.

• Corporate
• Seeking to increase professional development
  training communications among employees while
  reducing costs
• Business Needs
• Increase training
• Increase collaboration
• Increase employee effectiveness Retention
• Cut costs
• New markets new countries
• Gain a competitive Adv.

• Government
• Seeking to expand the reach of education and
  integration in global economies
• Business Needs
• Unemployment
• Grow the economy
• Enhance skills of govt employees
• Uplift population knowledge skills
• Tackle poverty
• Educate women
• Compete in a global digital economy

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e-Education
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Academic Solutions
Integration Solutions
Content Management Solutions
Info Access Business Intelligence Solutions
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E-Learning Core Systems
LCMS LMS AMS Digital Classroom Collaborative Tools
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E-Learning Support Systems
Off-the-Shelf Courseware Competency Performance
Classroom Event Mgmt Individual Dvlpmt Plan -
eIDP Measurements Analytics e-Commerce
Engine Integration Platform
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Learning Management System LMS

• Interface customization of learner home page,
  multi-lingual, Audio, Video, forced navigation,
  links to other training resources
• Administration registration, testing and
  scoring, feedback, learning development plans,
  tracking of Instructor-led training
• Reporting standard vs. custom reports, ability
  to import learner data from other systems, login
  validation, ability to export report data to
  other systems i.e. HR, SIS
• "The more it does, the more it costs

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SITEL University is the online portal that 30,000
employees from 18 countries around the world use
to access training. SITELs virtual campus mimics
the real bricks and mortar facilities,
providing employees with familiar
surroundings...even on the Internet.
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Learning Content Management System (LCMS)

• LCMS allow rapid development of simple learning
  templates (Learning Objects) that are
  object-based, XML and intl SCORM, AICC IMS
  standards. That means text blocks, pictures,
  sounds and pages that are stored in a database
  repository and can be reused.

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Gov Online Learning Center http//www.golearn.gov/
The GeoMaestro LMS and e-learning delivery
platform is the engine behind the Gov Online
Learning Center, the U.S. federal governments
employee training site. The site provides easy
one-stop access to just-in-time training for the
1.8 million people employed by the federal
government.
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Content Development
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Course Structure
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Courseware Development
Project Initiation Design Storyboarding Production
Programming Quality Assurance QA
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The Content Development Team

• Project Manager

• Instructional Designer

• Graphics Designer

• Programmer

• Quality Assurance

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How long
How long does it take to create 1 hour of
Classroom Instruction?
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How long
How long does it take to create 1 hour of
E-Learning?
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How long
How long does it take to create 1 hour of
Simulation-Based e-learning?
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Two e-Learning Trends in HE
1- Enable the professors to publish their
material online and collaborate with their
students (Blackboard and WebCT, etc.)
Flexible, ease of use, different standards,
quality issues, pedagogical issues
2- Establish a central unit for content
development and professors support
Requires trained team, unified standards, high
quality, pedagogically sound, less pressure on
professor
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Course Development

• Most professors cannot develop full online
  courses on their own due to lack of expertise in
• IT
• Multimedia
• Pedagogy
• Psychology
• Instructional Design
• PM

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Before
Course 1
Course 3
Course n
Course 2
Content Development Tools
Professor 1
Professor n
Professor 3
Professor 2
Flexible, ease of use, different standards,
quality issues, pedagogical issues
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Today
Course 1
Course 3
Course n
Course 2
Content Development Team
Professor n
Professor 3
Professor 2
Professor 1
Requires trained team, unifies standards, high
quality, pedagogically sound, less pressure on
professor
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The e-Learning Implementation Process
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Strategy Implementation
Assessment Development Deployment Support
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Methodology The 4 Stages

Training/Educational Needs Assessment Infrastructu
re Assessment Budget
Stage 1 Assessment
Platform Selection and Design Content Package
Assembly/Design Implementation and Installation
Stage 2 Development
Stage 3 Deployment
Training (technical staff, tutors,
users) Operations
Outcomes Evaluation and Assessment Maintenance
and Support
Stage 4 Support
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• Off-the-Shelf (Asynchronous)
• Cost-effective, broad topic areas, large
  selection variety
• Generic, limited customization (what you see is
  what you get !)
• Topic areas? Level of interactivity? Multimedia?
• Testing capabilities? Surveys?
• Number of users?
• Plug-ins i.e. RealPlayer, MS Media Player?
  Necessary/permitted?
• Upload and Integration?

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15,000 courseware titles available !
Wave Technology Learn2/Learn.com Element K
SkillSoft Rosetta Stone PrimeLearning
KnowledgeWire MindLeaders Medcom Geo/Maxim
McGraw-Hill/Xebec NETg Red Siren Crisp
Learning 1-Minute Learning Playback Media
Intellexis GoTrain TrainingOnline
IT Certifications Web Development Desktop
Computer Skills Harvard Business School
Information Security Safety OSHA Compliance
Environmental Health Safety Finance Sales
Customer Service Human Resources/Legal
Project Management Prof Business Soft Skills
Management Leadership Clinical Medical
Healthcare Language Instruction
ITS
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Digital Classrooms
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Web collaboration

• Is the process of delivering media content on
  demand over the Internet.

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Online Collaboration

• Conduct a virtual classroom
• PC remote control web-based Support
• Demonstrate software live
• e-Mentoring
• Voice Video over IP
• ISP independent
• All you need is a DSL

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Remote help desk tools can lower the annual
costs of help desk operations by 6 to 13
Gartner
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Characteristics of a complete e-Learning Solution
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• 1. Curriculum design and development
• Institutional, teacher as well as student needs
  assessment. Design with student in mind !
• Setting competency standards of performance
• Goal setting and incentives

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• 2. Branded educational content
• Proven, high-quality intellectual capital
• Timely, relevant, and consistent information
• Keep fast-changing content current, dynamic, and
  refreshed
• Off-the-shelf content and custom developed

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• 3. Broad and easy access to information
• Anyone, anytime, anywhere, any subject
• Multiple technology-based delivery methods
• Synchronous and Asynchronous
• Enabling just-in-time learning

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• 4. Engaging user experience
• Rich multimedia experience
• Realistic simulations and role playing
• Advice and explanations from experts/mentors
• Animated case studies and examples

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• 5. Regular reinforcement
• Personalized real-time online mentors
• Web-casts, interviews, live events
• Practical exercises and application
• Facilitated workshops and discussion groups
• Desktop advice, special events, and updated
  learning opportunities
• Weekly newsletters and relevant articles

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• 6. Collaborative online communities
• Access to fellow learners, instructors
• Webinars by business leaders and experts
• Access to system knowledge base
• Private company and global communities

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e-Learning Hosting Options
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1. Site Installed or Behind the firewall

• You supply the hardware, networking, IT support,
  database, user support. This is the traditional
  software model.
• Advantages
• Could be easier to integrate with your other
  business applications
• More control over data management, upgrade
  cycles, system modifications
• More common with large (gt10,000 users) systems
• Disadvantages
• More capital and resources needed up front
• More coordination among departments
• Maintenance and support (e.g. help desk) staffing
  is ongoing
• Deployment times can be longer than with
  outsourced solutions

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2. Application Service Provider (ASP)

• The application and hosting are provided by a
  single vendor. The application may be designed to
  support many customers.
• Advantages
• Single-vendor solution means no confusion about
  where to turn for service
• You can get up and running faster than with other
  solutions
• Application is built for availability and
  reliability
• Pricing plans are more flexible (e.g. software
  can be rented) and may accommodate a limited
  capital budget
• Some content may be pre-integrated and ready
  for use
• Disadvantages
• You may need to live with fewer features as
  customizations will be limited
• Integration with other systems may be more
  difficult
• Less control over the system, data, upgrades

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External Hosting Reduces Implementation Costs
Source Bersin Associates 2004 LMS Survey
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ITS What can we offer..
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ITS Who are we?

• Established in 1981
• 14 offices in 12 countries (M.E and UK)
• 850 employees
• Banking, Telecommunications and Higher Education
• SunGard SCT M.E Solutions Center (One of a
  total of 5 centers worldwide)
• Dedicated marketing, pre-sales, account
  managers, implementation, software development
  and technical support teams.

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Mission

• We seek to deliver innovative solutions to
  motivate human capital and optimize work
  processes by enhancing the learning, training and
  collaboration of individuals

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Vision

• To help our clients succeed by having a solid
  product strategy combined with our clients
  vision to make e-learning a focused initiative
  with a clear measure of impact

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education solution components

• Infrastructure
• High-end servers
• Networks
• Data base systems
• Bandwidth
• Storage
• Security
• Identity Management
• Info access and business intelligence
• VoIP and Video-over-IP
• Wireless

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education solution components

• Learning technologies
• off-the-shelf courseware
• Custom content development
• Graphics design, animation, simulation virtual
  reality
• Digital classroom systems
• Video streaming and video-on-demand
• Digital Library systems
• Collaboration

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education solution components

• Systems Integration
• Student Information Systems
• HR and Finance ERP
• Digital Library systems
• Audio and Video streaming
• Collaboration
• internet applications i.e. Scheduling, parking,
  reporting

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Where to Start?The CET e-Learning Workbook

• Identify priorities, audience, timing
• Tech infrastructure audit
• Choose e-Library courses
• Content development
• LMS, LCMS, AMS,
• Digital Classrooms
• Collaboration
• Teacher training
• Internal marketing awareness
• Tech Support

• Services included
• E-Learning Workbook
• Informative White Papers
• ROI Calculator Tool
• State Your Case PowerPoint

• RFP Template
• Marketing Promotion Techniques
• Free Courseware Demos

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Regional Client Base
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netlanguages
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Products
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Learn eXact
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NL Live Demo
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GECL Live Demo
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Millennium Digital Library System
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Our Value-based Proposition

• Cost
• People skills the core production team
• Content interactivity
• Time
• Re-usability in LO repository
• Quality
• Reliability of system
• Learner acceptance
• Accreditation
• Resistance to Change

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• THANK YOU!
• Maroun A. Naser
• Sr. Product Manager
• Educational Technologies
• International Turnkey Systems
• Email ? maroun.naser_at_its.ws
• Tel ? 971 4 397 2220
• Mob ? 971 50 624 5200
• URL ? www.its.ws