Programming a Community Radio Station

1
Programminga Community Radio Station

• Building a Community Radio Station from the
  Ground Up
• Ginny Z. Berson
• Vice President and Director of Federation
  Services
• ginnyz_at_nfcb.org
• 510 451-8200 ext. 305

2
3 Basic Principles of Programming a Radio Station

• The business of radio is programming.
• Programming exists to serve listeners.
• Programming causes audience.

3
Radio Listening isdetermined by

• how people live their lives.
• the coherence of your format.
• what your competition is doing.

4
How do you define public service?

• How do you define success?

5
(No Transcript)
6
WCPE Program GridSingle format classical music
station
7
KQED Program GridSingle format news
information station
8
Sample Program Grid 1Multi-format station
9
Sample Program Grid 2Multi-format station
10
We dont want to excludeanyone.
11
We exclude so many.
12
The Most Listened-toPublic Radio Station
13
Growing Audience / Advancing Mission

• Define your target(s)
• Consistency of format
• Consistency of appeal
• Quality programs
• On-air promotion

14
WORT Program Grid
15
Common Myths and Mistakes

• We have to air the program when the volunteer is
  available.
• People tune in at the top of the hour.
• Our listeners tune us in and never change the
  dial.
• People listen to Community Radio differently than
  other radio.

16
Always think Listeners
17
Thank you.

• Ginny Z. Berson
• Vice President and Director of Federation
  Services
• ginnyz_at_nfcb.org
• 510 451-8200 ext. 305