Title: Constructing sustainable FSCs: methodology
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2Constructing sustainable FSCs methodology
3Constructing sustainable FSCs methodology
4Constructing sustainable FSCs methodology
5Constructing sustainable FSCs typology
- Why a typology?
- To go beyond individual cases (examine patterns
of internal coherence and mutual contrast) - To reduce complexity but simultaneously avoid
losing the richness of diversity - To demonstrate that FSCs differ in terms of
strategy, configuration, sustainability profile
and sustainability performance - To demonstrate that each type has its specific
SWOTs and requires specific kinds of public
support in order to enhance its sustainability
performance (incl. impact on RD)
6Constructing sustainable FSCs typology
Commercial performance
Public support
Impact on rural development
7Constructing sustainable FSCs typology
Chain innovation Farmer driven initiative, ?
Value added at producer level, Construction of
new short FSCs
Marketing
Chain differentation Processor/retail driven
initiative, premium price at consumer level,
sustainability claims image (advertising),
branding, vertical integration
Governance
Embedding
Territorial embedding Hybrid consortia driven
initiative, horizontal networks, territorial
identity, linking food to regional development
8Constructing sustainable FSCs examples
Chain innovation De Hoeve BV (NL)
Marketing
Chain differentation CONO Beemsterkaas (NL)
Governance
Embedding
Territorial embedding Rye bread of the Valais (CH)
9Constructing sustainable FSCs De Hoeve
10Constructing sustainable FSCs De Hoeve
The Dutch pig sector
11Constructing sustainable FSCs De Hoeve
Distribution of value added
If retail is included, primary production gets 6
of value added