The Impact of SOA

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The Impact of SOA
Raymond Huner SOA Executive SouthWest Europe
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An historical perspective on SOA
Emperor Qin united China in 221 BC by conquering
neighboring warlords, ending centuries of war.

• Some of Qins improvements
• Transport Protocol standardized the width of
  axles for uniform road use
• Portable Data Representation a single written
  form for all Chinese spoken languages
• Security built the worlds largest firewall
  (Great Wall of China) to repel hostile invaders
• Service Orientation created 8000 Terra cotta
  warriors as Service Providers in the afterlife

• Some downsides to Qins rule
• Tried to force people to learn a new spoken
  language (but he failed)
• Poor planning for legacy code he burned
  countless books in unwanted languages

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• Why should YOU care about service orientated
  architecture?
• McKinsey 48 of the CIOs surveyed in Oct 2006
  said that they plan to implement service-oriented
  architectures for integration with external
  trading partners in 2007 (McKinsey 01/07)
• Service-oriented architecture (SOA) will be used
  in more than 50 of new mission-critical
  operational applications and business processes
  designed in 2007 and in more than 80 by 2010,
  according to Gartner, Inc.
• The Yankee Group projects SOA-related spending to
  hit 11 billion by 2010. SOA represents the next
  major step in the evolution of IT strategies
  (Yankee 01/07)
• IBM is investing 1 billion a year in SOA

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Agenda
Business Impact
Business Impact
Technical Impact
Technical Impact
Personal Impact
Personal Impact
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What is SOA?Because Innovation Requires Change
and SOA Makes Change Easier
a service? A repeatable business task e.g.,
check customer credit open new account
service oriented architecture (SOA)? An IT
architectural style that supports integrating
your business as linkedservices
SOA can be your treasure map to innovation
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SOA Meets Web 2.0
Leveraging SOA for greater

• Usability
• Consumability
• User driven content

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But Does Your Treasure Map Look More Like
This Today?
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SOA Entry Points
Over 4500 Clients
Your Compass to Guide Your Innovation
of Customers using SOA offerings
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Percentage of Leading Adopters of SOA Who Report
Increased revenue
Reduced risk
51
71
Improved flexibility
100

• Cost savings

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Source IBM IBV Study
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SOA and WebSphere for Enduring Impact
Business Impact
Business Impact
Technical Impact
Personal Impact
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Innovation that Matters To CEOs
Top Innovation Priorities

• Extend the ability to collaborate inside
  outside
• Innovate business models processes
• Leverage information for business optimization

Source 2006 IBM Global CEO Survey
87 Expect fundamental change in next 2 years 78
Believe innovation requires business and
technology
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SOA drives Greater Alignment Between Business and
IT creating an Enduring Impact on Industry
Business View
Process View
IT View
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SOA Industry Frameworks are the bridge between
the IT View and the Business View
Business Blueprint
Business View
Process View

• Composite Business Services
• Business Partner Content

IT View
Business Process Management

• SOA Foundation

SOA Reference Architecture
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Introducing SOA Industry Roadmaps Business
Blueprint SOA Industry Framework
Business Blueprint

• Component Business Models
• SOA Industry Thought Leadership

• Composite Business Services
• Business Partner Content

Business Process Management

• SOA Foundation

SOA Reference Architecture
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Announcing SOA Industry RoadmapsEight Roadmaps
in Six Industries
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New Consulting Services
Professional Services

• SOA Strategy
• SOA Diagnostics

• BPM Enabled by SOA

• Implementation and Planning
• Design, Development and Integration
• Management Services

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Cashferium Innovation in Supply Chain of Cash

• Holding chart

• Front office innovation
• Core business process innovation

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Business IMPACT Understand and Quantify
SOA Rapid Value Assessment Tool

• Projected costs
• Expected savings
• Financial analysis
• Calculated ROI

Powered by WebSphere Business Modeler
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SOA and WebSphere for Enduring Impact
Business Impact
Technical Impact
Technical Impact
Personal Impact
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SOA Reference Architecture
Infrastructure
Business Services
Process Services
Information Services
Interaction Services
Enterprise Service Bus
DevelopmentServices
ServiceManagement
Partner Services
Business App Services
Access Services
Infrastructure Services
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SOA Reference Architecture
Infrastructure
Business Services
Process Services
Information Services
Interaction Services
Enterprise Service Bus
DevelopmentServices
ServiceManagement
Partner Services
Business App Services
Access Services
Infrastructure Services
Compute Layer System i, p, x, z, Storage,
BladeCenter
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IBM Software Acquisitions
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SOA Entry Points- Whats New

• Process
• WebSphere Process Server on System z

• Information
• Dynamic Warehousing

• People
• WebSphere Portal

• Reuse
• Web Services Feature Pack for WebSphere
  Application Server

• Cross-SOA Entry Points
• System p configurations for SOA Entry Points

• Connectivity
• WebSphere DataPower SOA Appliance

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Integrating People, Process and Information with
Business Process Management

• SOA improves
• processes by enabling
• Solution Building Efficiency
• Reuse of existing assets
• Flexibility in change

BPM is better with SOA
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Business Process Management - Whats NEW

WebSphere Business Services Fabric
BPM Enabled by SOA Professional Services
WebSphere/FileNet Roadmap
Business Activity Monitoring
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SOA Governance Your Instruction Manual for
Successful Projects and Business
Technical Changes
Cultural Changes

• WebSphere Service Registry Repository
• Rational Asset Manager
• Tivoli Change and Configuration Management
  Database
• Tivoli Composite Application Manager

• Foster a culture of reuse
• SOA Governance Management Method

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SOA and WebSphere for Enduring Impact
Business Impact
Technical Impact
Personal Impact
Personal Impact
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What Does This Mean for YOU?
56 respondents say SOA skills are 1 Inhibitor
IBM Survey on SOA, IBM Market Intelligence
100 business leader speakers
Deep Technical
Business Leader
IT Executive
Business / IT Alignment
Four Tracks (400 Sessions)
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Today's World Requires Interdisciplinary Thinking
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Skills Differentiate YOU!!!
IMPACT in Second Life
BPM Simulator
SOA Certification
Service Science
SOA Space
Business Partner CommunityUp 200 to 3600SOA
Business Catalog
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Skills Differentiate YOU!!!
IMPACT in Second Life
IMPACT in Second Life
BPM Simulator
SOA Certification
Service Science
SOA Space
Business Partner CommunityUp 200 to 3600SOA
Business Catalog
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Demonstrating IMPACT to future leaders BPM
Simulator and Contest Learn BPM,
implement a project, and discover the value by
living it.
Characters follow the movie
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Skills Differentiate YOU!!!
IMPACT in Second Life
BPM Simulator
SOA Certification
Service Science
SOA Space
Business Partner CommunityUp 200 to 3600SOA
Business Catalog
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Skills Differentiate YOU!!!
IMPACT in Second Life
BPM Simulator
SOA Certification
Service Science
SOA Space
Business Partner CommunityUp 200 to 3600SOA
Business Catalog
Business Partner CommunityUp 200 to 3600SOA
Business Catalog
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Getting Started Requires Vision

• Assess your current maturity, across multiple
  dimensions
• Business
• Methodology
• Technical
• Establish targets for where you want to be
• Document important goals and metrics for
  transitions across the maturity dimensions
• Recognize that aspects of the Vision may shift
  with experiences gained
• Adopt regular checkpoints for Vision re-assessment

Monique Coebergh Director SWG Benelux Monique
Coebergh_at_nl.ibm.com
John Post SOA Leader, executive Staff IBM
Netherlands John Post_at_nl.ibm.com
Gijs Van Weijen SOA Program Director Gijs
VanWeijen_at_nl.ibm.com
Raymond Huner SOA Executive SouthWest Europe
RaymondHuner_at_es.ibm.com

• IBMs Service Integration Maturity Model provides
  a guide for establishing a Vision
• On-line at ibm.com/soa/assessment

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Selecting Projects Moving Incrementally Toward
the Vision

• A pilot project for SOA should
• Address a well understood Business problem
• Incorporate aspects of governance
• Include Line-of-business objectives and IT
  objectives
• Leverage SOA entry point patterns
• Require an achievable stretch beyond current
  capabilities to address gaps (skills, processes
  etc.)
• Be something you will put into production

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and IBM has the resources available to help you
succeed

• Expertise in aligning business and IT processes
• 15,000 SOA consultants, architects and IT
  specialists
• IBM SOA role-based education roadmaps

• Thriving ecosystem of partners (ISVs, SIs,
  Resellers)
• 3600 Business partners and solutions

• Extensive industry experience and best practices
• Over 4500 customers worldwide
• 500 pre-built industry-specific data and process
  models
• Component Business Models for aerospace and
  banking with Information FrameWork (banking
  business and data models)

• Unmatched breadth and depth of products
• Over 1B/year invested in SOA
• Leadership in open standards
• 300 SOA-related patents

• Proven governance best practices
• IBM SOA Governance services to drive the
  effective use of shared services and reduce the
  risk and cost of compliance

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Thank You
More Information www.ibm.com/soa
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SOA Entry Points- Whats New

• Process
• WebSphere Process Server on System z

• Information
• Dynamic Warehousing

• People
• WebSphere Portal

• Reuse
• Web Services Feature Pack for WebSphere
  Application Server

• Cross-SOA Entry Points
• System p configurations for SOA Entry Points

• Connectivity
• WebSphere DataPower SOA Appliance

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Business Process Management - Whats NEW

WebSphere Business Services Fabric
BPM Enabled by SOA Professional Services
WebSphere/FileNet Roadmap
Business Activity Monitoring