Given topic: Library services in a competitive digital environment

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Given topicLibrary servicesin a
competitivedigital environment

• Lorcan Dempsey
• Celtic Connections Conference
• Cardiff
• 17 May 2006

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• Database gt website gt workflow
• Self assembled personal digital identities
• Prefabricated course management, clinical
  practice, etc
• URL addressable
• Social

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• Attention
• Read-write

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Three parts

• Perceptions
• Homework
• Real change?

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Perceptions of Libraries and Information
Resources

• OCLC Market Research
• Harris Interactive
• November 2005
• (Thanks to Joanne Cantrell)

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Survey Respondents by Geography
Canada
United Kingdom
491
468
United States
1,854
Singapore
India
535
Australia
Total
3,348
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Survey Respondents UK Age Groups
Canada
468
United Kingdom
Age 14 17 13
Age 18 24 35
Age 25 64 377
United States
Age 65 and older 43
Singapore
India
Australia
95 percent confidence level, /- 1.69 percent
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Survey Respondents College Students
College Students
42
Canada
United Kingdom
United States
Singapore
396
College Students
India
Age 14 17 - 3
Australia
Age 18 24 - 65
Age 25 64 - 31
Age 65 and older - 0
95 percent confidence level, /- 1.69 percent
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Survey Structure

• Familiarity and Use of Electronic Resources
  (e-mail, web, search engines, etc.)
• multiple choice
• - - - - - - - - - - - - - - - - - - - - - - - -
  - - - - - - - - - - - - - - - - - -
• Library Perceptions
• Library Familiarity, Use, Favorability and Advice
  
• open-ended and multiple choice

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• Small selection of results

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Usage of electronic information categoriesamong
U.K. and Total Respondents
70 U.K. 72 Total
17 U.K. 30 Total
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Total Respondents - Awareness of library
electronic resources
Q850
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College Students - Awareness of library
electronic resources
Q850
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United Kingdom Respondents - Awareness of library
electronic resources
Q850
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Total Respondents - Use of library electronic
resources
Q855
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College Students - Use of library electronic
resources
Q855
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United Kingdom Respondents - Use of library
electronic resources
Q855
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Why havent you ever used the online library Web
site?
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Total Respondents Visits to the Public Library
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Total Respondents Primary Library
PublicReasons not visited online
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Total Respondents Primary Library
CollegeReasons for not visited online
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is the information you get from library sources
more or less trustworthy than information you get
from search engines?
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Total Respondents - Satisfaction with overall
experience provided by librarian vs. search engine
Q665 and 1050
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United Kingdom Respondents - Satisfaction with
overall experience provided by librarian vs.
search engine
Q665 and 1050
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Lifestyle fit of information sourcesamong
total respondents
Q1345
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Lifestyle fit of information sourcesamong U.K.
respondents
Q1345
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The Librarys role in the communityamong U.K.
respondentsNote Graph represents those who
Completely agree or Agree with the statements
about their library.
75
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RemarksPerceptions

• Books and place brand
• Library digital resources
• Awareness?
• Fit with lifestyle?
• Trustworthiness?
• Satisfaction?
• UK compared to rest?

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A homeworkinterlude

• Eoghan

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• Change

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Insanity is doing more of what you are already
doing and expecting a different result. AE
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Change

• Adding value synthesise, specialise, mobilise
• Gravitational pull the long tail revisited

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Adding value
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Robin Murray
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Synthesise, Local
CSUSM, David Walker
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Synthesise, network
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Synthesise, regional
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Mobilize
Specialize
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Specialize, Local
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Innovative Uses of Metasearch Rethinking
Metasearch for a Better User Experience David
Lindahl Jeff Suszczynski, U Rochester

• 2 clicks to full-text
• Integrate find articles service with other
  services
• Variety of pathways
• Metasearch appropriate databases from course pages

Looking to synthesize, specialize, mobilize
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Specialize, local
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Mobilize
Mobilize, Local
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Gravitational pull
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URL is the currency of the web
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The long tail
Systemwide efficiences

• Aggregation of supply
• Unified discovery
• Low transaction costs
• Aggregation of demand

Impact?
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Libraries and the long tail dynamic

• Aggregate demand?
• 20 of collection accounted for 90 of use
• (2 research libraries over 4 years)

• Aggregate supply?
• 1.7 of circulations are ILLs
• (60 of aggregate G5 collection owned by one
  library only)

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It must change

• Add real value in a networked information
  environment move to a higher place
• Create gravitational pull long tail issues
• Pay attention seek attention
• Fragmentation is the enemy

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The end
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