DRAFT PROGRAMME ADVOCACY COURSE

1
DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION
11 The alcohol industry and alcohol policy
(1) Working with the media (2) Quiz 6 Critique of
the alcohol industry Broadcast interview Sound
bite 6 SESSION 12 The alcohol industry and
alcohol policy (2) Working with the media
(3) Quiz 7 Critique of alcohol advertisements Lobb
ying meeting with member of European
Parliament Sound bite 7
2

• The European Court of Justice has said that it
  is in fact undeniable that advertising acts as an
  encouragement to consumption
• True
• False

3
In the EC, what is a regulation?
4
In the EC, what is a Directive?
5
In the EC, what is subsidiarity?
6
In the EC, what is proportionality?
7

• The European Court of Justice has said that it
  is in fact undeniable that advertising acts as an
  encouragement to consumption
• True
• False

8
In relation to Catalonia Loi Evin It is in
fact undeniable that advertising acts as an
encouragement to consumption - ECJ 1978, 1990,
2002
9
Regulations, which are immediately binding in all
Member States
10
Directives, where the intentions of the
legislation are set out but each Member State
implements this on a national level
11

• Principles of EU Law
• Two principles govern whether the EU can pass a
  law for a given aim
• Subsidiarity the EU should only act if its aims
  can be better achieved (due to either scale or
  effect) on a European level rather than local or
  national one. Another way of seeing this is that
  all action should take place on the lowest level
  that it can work successfully.

12

• Principles of EU Law
• Two principles govern whether the EU can pass a
  law for a given aim
• Proportionality each action must be
  proportionate to its aims, which means
• The means employed are suitable
• They do not go beyond what is necessary to
  achieve the aim

13

• Code it is not allowed to create the impression
  that alcohol consumption improves social or
  sexual success.
• These two people seem to have had sexual
  intercourse
• STAP could not prove that drinking happened
  before sex ..complaint rejected

14
(No Transcript)
15
Lobbying A working definition Lobbying
organizations or coalitions urge decision makers
to take a specific action e.g., cast a vote,
adopt a regulation, write an editorial. They work
to build relationships that provide access to
decision makers and to determine what pressures
or acknowledgment of agreement must be
communicated to the membership and the
public. Those who lobby serve as a resource to
provide accurate information. They can serve as a
bridge and connector to other decision makers or
organizations and coalitions, including the
opposition. To members and allies those who lobby
can help people understand the formal and
informal parts of the policy system.
16
Keep the following in mind when preparing your
presentation for a lobbying visit with an elected
or appointed official or a bureaucrat Do your
homework. Know how to open the meeting as
positively as possible. Know how to introduce
each person. Focus on one issue. Know what you
want to ask the decision maker. Make it
specific. Keep your presentation short and
focused. Know what is negotiable and what is not
negotiable. Help the decision maker with
information and support. Everyone is needed.
Each person on the visit should have a
role. Leave the decision maker with some piece
of paper, but give it to s/he after the oral
presentation is made.