CE Consumer Markets Wireless Value Proposition

1
CE Consumer Markets Wireless Value Proposition

• Bob Huang
• Sony Electronics

2
Contents

• Is Wireless Big for Consumer Electromics (CE)
• Current Wireless Landscape
• The Big player
• A Player
• What is the UWB Opportunity

3
Is Wireless Big for Consumer Electronics

• Yes!
• Mobile Telephones
• Remote Controls
• Wireless Internet access

4
Current Wireless Landscape

• The Growth of CE Wireless
• Remote controls
• Started 40-45 years ago
• TV, etc
• Toy applications (cars, etc)
• Mobile telephones
• Started 20 years ago
• Now starting UMTS/3G
• Wieless Internet access
• Started 4 years ago

5
The Big player 802.11

• Extensive market penetration
• Low cost point due to volume
• Consumer recognition and acceptance
• OEMs have experience
• Issues
• Seamless security
• PC oriented

6
A player UMTS/3G

• Extensive user base
• Known utility
• Plus
• Minus
• OEMs have experience
• Issues
• Infrastructure build challenge
• Business case (cost per bit)

7
What is the UWB Opportunity

• Where does UWB fit in?
• For Wireless-USB?
• For in-home video distribution?
• For portable personal entertainment?
• Peer-to-peer
• When will UWB be here?

8
No Answers

• But, a resonable approach
• For CE, wireless is
• Not an a fundamental value
• A supporting technology
• Cut-the-cord wireless
• One-time value
• Many time value

9
Conclusion

• UWB is many things to many people
• It is an opportunity to all
• CE, PC and Mobile industries
• Each will have its own opportunity (as
  convergance is not yet a reality)
• Need to follow the 802.11 track
• First work on worldwide acceptance
• Then continue to developing more capability
• Built it and they will come