How to be an

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How to be an Entrepreneur
Trevor Ginn VendLab.com e trevor_at_vendlab.com t
07747 845900
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Agenda

• Introductions
• What is eBay?
• Selling on eBay
• Setting up an eBay business
• Beyond eBay

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What is
?

• Worlds largest marketplace
• Launched in 1999, 15m users in UK
• 10m live listings, 13K categories
• Most visited site
• An auction site
• An eCommerce platform
• Entertainment

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Benefits of Selling on

• Reach 233m customers worldwide
• Simple and cheap
• Beginning and end of sales cycle
• Sell new stock
• Test new products
• Acquire new customers
• Brand Awareness

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and the drawbacks.

• Fraud
• Spoof emails and ID theft
• Items not as described
• Fees
• Listing fees
• Final Value fees
• PayPal Fees
• Lower prices
• Competitive marketplace

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Selling on
- The Auction
Take Photos
Create Listing
List on eBay
Write Description
Answer Questions
Research Item
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After the auction ends
Pack item
Ship item
Collect payment
Feedback
Notify winning bidder
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Writing a good
listing

• Good photos
• Comprehensive description
• Payment details
• Delivery details
• About you!
• Clear layout

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Setting up an
business

• Set up an eBay and PayPal Account
• Choose your products
• Auction management tools
• Build a brand
• Marketing
• Utilise other online channels

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Choose your products

• What sells on eBay what have you bought?
• Research your market
• Sourcing products
• Product lifecycle, seasonality
• Price and margins

An eBay business is a business
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Building your
business

• Marketing
• Title keywords
• Categories and features
• Branding
• eBay shop
• Promotion
• Monitoring your sales
• Streamlining your processes

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Beyond

• www.yourwebsite.com
• PPC marketing
• Search engine optimisation
• Shopping comparison engines
• Amazon
• Etsy.com
• Social Networks
• eBay trading assistants

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More Information

• My Blog www.trevorginn.com
• Auctionbytes www.auctionbytes.com
• eBay UK www.eBay.co.uk
• Tamebay www.tamebay.co.uk

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Any Questions?