American Machinist eMedia Overview

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American Machinist eMedia Overview
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Web site
Site Stats
Cutting Tool Central AMs Microsite
A search engine optimized portal that enables
cutting tool manufacturers to tap into the power
ofonline position marketing.
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Web site
Online Advertising Opportunities
Peel-Back 100 x 100
Leader board728 x 90
Skyscraper120 x 600
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Online Advertising Opportunities
Badge ad 110 x 28
Supplier Listing 300 x 300
Company Profile
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eNewsletters
Monthly eNewsletter
Title Sponsor 250 Words, logo and URL
AM eNewsletter Circulation 27,000 Distribution
Monthly Avg. Open Rate 29 Click-Through Rate
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B2B Industry Averages List Size 10,000 or
More Avg. Open Rate 27.8 Avg. Click-Through
Rate 5.23
Primary Sponsor 200 Words, logo and URL
Exact Target 2005 Email Response Rate Study
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Title Sponsor Headline 50 Characters, Body 100
Words or less including link, and logo 120 x 60
Daily eNewsletter
Penton Medias Manufacturing, Supply Chain
Metals publications Circulation
70,000 Distribution Daily Avg. Open Rate
31 Click-Through Rate 19
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eNewsletters
Specialty eNewsletters
Customizeable eNewslettersDont have a large
database of prospects? You can utilize the
American Machinist email database to deliver your
message. Incorporate your graphics and designated
URLs. You can even track your own response by
including coded URLs. Select the industries you
want to target, and well distribute the
eNewsletter to the final list.

• Special Theme eNewsletters
• In addition to our monthly eNewsletters,
  American Machinist produces special editorial
  focused eNewsletters.
• Past issues
• Software
• Grinding

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Forum
PracticalMachinist.comPracticalMachinist.com is
an active, vibrant, on-line community that
connects metalworking professionals at the grass
roots level. Visitors use the forum to gather
market information in real time. To pose
real-world problems to other industry pros.
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Forum
Forum Advertising Opportunities
Leader board728 x 90
Badge90 x 30
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Lead Generation
Lead Generation
Pop Quiz ProgramA great way to engage American
Machinist readers, to raise brand awareness for
your company and products and build a qualified
prospect database.Its a multiple choice test
that invites visitors to test their knowledge and
expertise on a specific topic using a set of 5
challenging questions. Duration of the pop quiz
is usually a week.

• Deliverables
• 2x email blast to 10,000 AM Subscribers
• Promotion on home page of AmericanMachinst.com
• Archived on AmericanMachinist.com for 12 months
• Registration reports given to client.

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Webcasts
Webcast Content

• 2 to 5 minute introduction from magazine editor
  positioning the event
• 15 to 20 minute presentation from key industry
  expert or analyst
• 12 to 15 minute presentation from sponsor
  customer about how they dealt with the issue (and
  used sponsors services/products to solve
  problem).
• 5 to 10 minute QA

Deliverables

• Customizable Registration Page
• Series of 3 separate email invitations
• Series of 3 reminder emails for Registrants
• Custom Event Banner/Skyscraper Ads
• Polling Questions
• Exit Survey
• Archived Event
• 1 year via URL redirects
• Post Event Reports
• Registrant information
• Participant information
• Thank you email

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Webcasts
Lead Generation Reporting

• Pre-registration Reports
• Title/Company/Region
• Full Post Event Reports
• Complete Registration Data Collected
• Detailed LIVEAttendee Report
• LIVE Event Questions Report
• LIVE Event Polling Detail Report
• Complete Exit Survey Responses
• Promotion Metrics Report
• Future Post Reports
• Private Reporting URL
• Daily details of archived event viewers

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Your integrated media solution to reach the metal
working marketplace