WHY WE SAY NO TO MULTICUTURAL EDUCATION

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The Collaborative Role of HBCUs in Community
Development Using Complexity Theory Presenters Au
stin Emeagwai Assistant Professor of Accounting
Director, AMSOUTH Bank Center for
Entrepreneurship LeMoyne-Owen College, Memphis,
TN Dianne EverettAssistant Activity
Director Jackson State University, Jackson,
MS Danny HollinsPastor, Greater Fairview
Baptist Church, Jackson, MS Tonjanita
Johnson Executive Assistant to the
President/Chief of Staff Mississippi Valley State
University, Itta Bena, MS Jerry Watson Director
of Housing e-city Development Jackson State
University, Jackson, MS
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RESEARCH PROBLEM

• The economic distress of Americas inner cities
  may be the most pressing issue facing the nation.
  The lack of businesses and jobs in disadvantaged
  urban areas fuels not only a crushing cycle of
  poverty, but also crippling social problems such
  as drug abuse and crime. And, as inner cities
  continues to deteriorate, the debate on how to
  aid them has grown increasingly divisive. The
  time has come to recognize that revitalizing the
  inner cities will require a radically new
  approach. (Porter, M.E. 1995.)

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WHY IT IS IMPORTANT

• The economic distress of Americas inner cities
  may be the most pressing issue facing the nation.
  The lack of businesses and jobs in disadvantaged
  urban areas fuels not only a crushing cycle of
  poverty, but also crippling social problems such
  as drug abuse and crime. And, as inner cities
  continues to deteriorate, the debate on how to
  aid them has grown increasingly divisive. The
  time has come to recognize that revitalizing the
  inner cities will require a radically new
  approach. (Porter, M.E. 1995.)

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APPLYING COMPLEXTITY THEORY

• A radically new approach to solving these
  problems include the complexity theory.
• Complexity Theory is the interdisciplinary
  exploration of a set of theories from different
  fields, all of which share focus on complex and
  adaptive systems and evolution in solving the
  urban problem

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• COLLABORATION
• The radical new approach needs collaboration of
  by various agencies including city, county,
  state and federal governments, colleges and
  universities, businesses, churches, Community
  Development Corporation (CDCs), and other
  non-profit organizations

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MLI INITIATIVE
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Soulsville USA Best Practices in Community
Economic Developmentthrough Collaboration
Partnership
AUSTIN EMEAGWAI
Constructive partnerships can renew both the
university and society andprovide direct
benefit, not only to the partners engaged, but
also to the activities of the partners in other
fields of endeavor Hirsch (2002) As the
World of Academia are Tumbling Down
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PARTNERSHIP/COLLABORATION

• LeMoyne-Owen College
• Community residents
• City of Memphis
• State of Tennessee
• US Department of HUD
• US Department of DOJ
• US Department of Labor
• US Department of HHS-OCS
• Fannie Mae Foundation

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PARTNERSHIP/COLLABORATION

• NBC Bank
• Am South Bank
• Praise of Zion MBC- Faith based
• Four-Way Grill
• Black United Fund of Tennessee
• US Department of SBA
• MCDP
• Memphis Transit Authority

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PARTNERSHIP/COLLABORATION

• Senator Bill Frist (Majority Leader)
• Senator Lamar Alexander
• Congressman Harold Ford, Jr.
• Memphis Regional Chamber of Commerce
• Office of Planning Development
• Metropolitan Baptist Church
• Memphis City Schools

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Statistics of Our Community

• African Americans account for 97 of the
  approximately 11,000 residents in the
  LeMoyne-Owen community. Along the commercial
  corridors of the target 40 the businesses were
  vacant
• 10 of the families in the neighborhood rely on
  public assistance income.
• 57 (6,425 people) live in poverty.
• Unemployment rate is 28.2 (compared with 8.7
  city wide.)
• Major Anchors Stax Museum of American Soul
  Music, LeMoyne-Owen College, and College Parks
  HOPE VI, S47 million project
• 1990 Census

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The College Provided Stability, Leadership,
Research Capabilities and Grantsmanship
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THE CHURCH

• The church brought to the partnership trust,
  spirituality, dedication, excitement and much
  needed volunteerism
•   

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FEDERAL, STATE, COUNTY AND CITY GOVERNMENTS
PROVIDEDFUNDING AND SUPPORT
Senator Bill FristMajority Leader
Mayor of Memphis- Dr. Herenton Robert Lipscomb
Director of MHA
Congressman Ford Jr.9th Congressional District
of Tennessee
Don SundquistFormer Tennessee Governor
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STAX MUSEUM PROVIDED INFRASTRUCTURAL ANCHOR
AND ECONOMIC STABILITY
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LOCCDC PROVIDED THE ONE-BLOCK AT A TIME HOUSING
INITIATIVE
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Putting It All Together

• When organizations collaborate corporate
  relationships are developed resulting in the
  overcoming of differences in organizational
  structure, power, race, and class.
• Creates a synergy that will work in your
  community.
• Creates opportunities for all agencies to
  interact with the Community.
• Breeds trust and collegiality
• Opens the door of opportunities for others to
  participate.
• Increases funding opportunities., and creates
  excitement in the community
• Gives opportunity to each partner to run to
  their strength thereby increasing overall
  benefit.

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The Black Church / Community Development and
HBCU Partnership
Danny R. Hollins EPHD Program Jackson State
University
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CITY SONGS (SONYA SANCHEZ) DOPE PUSHER DOPE
POSHER GET OUT OF OUR PARK, WE COME TO SLIDE ON
SLIDES AND CLIMB THE MONKEY BARS. DONT NEED
YOUR DOPE TO MAKE US GET HIGH, OUR SWINGS WILL
TAKE US WAY UP IN THE SKY.
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• A Community In Need
• For the past 20 years the gap between the poor
  and the rich has continued to increase.
• Income for the poorest 5th of Americans declined
  6
• Income for the wealthiest 5th increased 30
• Child poverty at18 in 1998 (13.5 million
  children)
• Berstien, Mcnichol
  (2000)
• 12 of the population below the poverty line-34.5
  million people Census (1990)
  Poverty is associated with substandard housing,
  homelessness, inadequate childcare unsafe
  neighborhoods and under sourced schools.
  Fairchild (1996)

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• Why should the Black church be involved in
  community development?
• History
• The Black along with mutual societies, and
  Fraternal orders, created important economic
  institutions during the late nineteenth century
  and early twentieth centuries such as banks life
  insurances companies, mortuaries and funeral
  homes, building and loan associations, and
  cemetery associations Lincoln and Mamyia.
• The importance of the Black church can be seen
  when you imagine the African American without it.
• Its ties with the community
• To nearly all either directly or indirectly
• Proaction vs Reaction

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MANDATELuke 418

• Evangelistic and Social
• Preach the gospel to the poor
• Heal the brokenhearted
• Preach deliverance to the captives
• Recovering of sight to the blind
• Liberty to them that are bruised

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PASSION BUT NO POSSESSIONS
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The Black has begun to develop CDCs as a
means of revitalization
urban
communities
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Black Church HBCU Collaboration

• HBCUS posses the necessary essentials to help
  empower Black church CDCs
• Information
• Influence
  Resources

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Communication and CommunityDevelopment

• Community builders will need to keep an open
  line of communications with residents and their
  community partners about all aspects of the
  change effort, but particularly as it relates to
  developing and communicating positive messages
  about progress and results.
• Hyman, J.B. (2002). Exploring social capital
• and civic engagement to create a
• framework for community building.
• Applied Developmental Science, Vol.6
  (4),
• 916-202.

Tonjanita Johnson
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The Public Relations Paradigm Shift

• PR has been traditionally defined in terms of its
  most visible techniques and tactics.
• Current Scholars now define public relations as a
  management function.

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The Value of Relationship Management

• Promotes relationship-building with key publics
• Results in enhanced reputation of the university
  as a catalyst for change in the community
• Promotes satisfaction in the universitys
  community development efforts among residents
• Provides valuable data regarding the behavioral
  intent and actual behavior of stakeholders.

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The Value of Relationship Management

• When relationships are strategically managed, PR
  practitioners are provided with hard data to
  make the case that public relations activities
  provide an important strategic advantage and
  contribute to the economic well-being of the
  organization (Bruning, 2002).

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Implications for the Urban Environment

• Provide critical data for universities organizers
  engaged in community development initiatives
• Replicate a process for determining the
  contribution of PR initiatives to organizational
  goals within a new context
• Offer insight into the quality of the
  relationship of a specific university and its key
  publics
• Provide relevant information to instructors and
  practitioners seeking additional information on
  OPR for instruction and implementation.

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JACKSON STATEUNIVERSITYPARTNERSHIP
ANDCOLLABORATIONSJerry Watson
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SUMMARY

• Tonjanita Johnson