Packaging Design

1
Packaging Design

• Masterfoods
• Pedigree
• Research showed that Pedigrees existing dry and
  wet dog food packaging was failing to connect
  with consumers in north America, on an emotional
  level.
• Having captured Pedigrees personality via the
  evolved Brand DNA, G2 branding design were
  able to develop a stronger and more distinctive
  packaging architecture which allowed far greater
  emotional messaging across all formats.
• The iconic Pedigree rosette and Healthy Happy
  Dog For Life messaging were brought centre-stage
  for greater impact. Also the appetizing meal
  contained in each can and pouch was brought to
  the fore of packaging so dog owners could
  anticipate the meal their treasured pet would
  have.

BEFORE AFTER