High Velocity Marketing

1
Database Query Market Segmentation
High Velocity Marketing
2
Terminology

• Database Storage area for customer information,
  name, address, salary, etc.

Quantile A sampling technique where records are
assigned a ranking. Example 10 quantiles 10
equal groups, each group representing a
descending order of rank ex. Quantile on salary
10 high salary, 1 lowest salary.
Sample Nth selection of records ex. Every third
record
Boolean Logic selection criteria such as gt,lt,
3



Target Builder

Data Access / Utilization

• User friendly and non-destructive interface with
  the customer database
• Users applyTarget Selection Logic to fine
  tune audiences to match their objectives

4
Users create new targets using drag and drop
criteria selection
Each criteria can be defined further by
conditionally applying Boolean logic parameters
5
(No Transcript)
6
Sampling
Sample from the target group, using every Nth
record
7
Quantile
Split the Target group into a definable number of
segments
8
To determine the number of records within the
defined Target Group, a count can be performed
9
Reports
Within Report Wizard, users can view the Target
Group in an easily readable spreadsheet type
format
10



Data Access / Utilization
Reporting and charting for cell groups and
segments is easilyaccomplished in clear and
familiar formats
11
Report Wizard
Joining tables is simple so that comprehensive
information can be provided, and fields can be
shared between tables
12
Report Wizard
Reports can be customized to the needs of the
user