How to Develop Entrepreneurship Education at NonEntrepreneurial Universities

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How to Develop Entrepreneurship Education at
Non-Entrepreneurial Universities?

• prof.dr.sc. Slavica Singer
• mr.sc. Suncica Oberman Peterka

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Universities and What, How, Who questions in
Croatia...
Which kind of changes are happening? How to
deal with mega changes in the society? Who is
responsible for dealing with changes?
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What changes, facts, goals

• Mega changes
• new country, 1991
• new political economic system, 1991
• war, 1991-1995
• neither war or peace, 1995-1998
• privatization process, 1991-
• EU candidacy

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What changes, facts, goals

• Screaming facts
• persistently high unemployment,
• 1991-2004 (20 )
• changed structure of employment,
• SME doubled, large enterprises halved
• low competitiveness (2005 62/117 Bulgaria
• 58/117)
• low entrepreneurial activity (TEA index)
• low employment in growing companies
• regional development imbalances

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What changes, facts, goals

• Are goals stretching enough?
• Sustainable growth of GDP (5)
• Decreasing unemployment (on 8 )
• Increasing quality of life (GDP/capita 14,000
  EUR)
• Increasing social inclusiveness
• ... in 10 years period!

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How?

• To develop enterprising society
• by eliminating major weaknesses
• education (primary, secondary, terciary)
• government policies
• RD transfer, innovation policy
• GEM project, 2002, 2003,2004, 2005

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Who?

• University education a key stakeholder
• long run effects
• perpetuates skills and knowledge
• infrastructural impact
• it feeds itself and other social subsystems

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Universities and entrepreneurship
Does universities provide knowledge and skills
needed to entrepreneurs? 2.01 Croatia vs. 2.83
all countries (max 3.89 USA) average scores
(1 to 5 scale)
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Questions, questions...

• Is entrepreneurship a science?
• Where it belongs?
• Is entrepreneurship important for economic
• growth?
• Small business - whats the difference?
• Entrepreneurs
• street smart, born
• education does not matter

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Education matters?
Do education and experience matter for
entrepreneurs? 11.96 TEA index (with skills)
vs. 0.21 TEA index (without skills)
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Our experience

• Eastern Croatia our region
• Rich in natural resources (soil, water, wood,
  climate)
• Higher unemployment
• Lower entrepreneurial activity
• GDP/capita 2,500 EUR vs. 9,000 EUR in Istria, or
  19,000 EUR in Zagreb
• Young people are leaving

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Lessons learnt

• From money to knowledge
• Money is not enough
• From knowledge to more money
• Knowledge is a key for solving problems

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Our focus

• Undergraduate program in Entrepreneurship, 2005
• Graduate program in Entrepreneurship, 2000
• Doctoral program in Entrepreneurship, 2007
• www.seepet.org
• www.poduzetnistvo.org

• Outside of University
• Center for Entrepreneurship Osijek
• Business incubator Osijek
• Policy center for SMEs - Zagreb

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Our case ...
Graduate program in entrepreneurship at the J.J.
Strossmayer University in Osijek 2000
established after 2 years struggling with the
Ministry of Science and Technology 2005 9th
enrollment 252 students
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Our goals

• Develop ENTREPRENEURIAL CAPACITY of young people,
  through knowledge and skills
• Problem identification
• Problem solving
• Ideas brokering
• Develop CAPACITY FOR CHANGE
• individuals
• institutions

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Program

• From business idea to growing businesses
• From vision and resources to performance
• Entrepreneurship
• in business sector
• in family businesses
• in non profit organizations
• in local government

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Building own program Core courses and electives

• 1. semester 5 cores 2 electives (Creativity,
  Entrepreneurial skills, Presentation skills, How
  to Do Business profit patterns,
  Entrepreneurship from Policy Perspectives)
• 2. semester 1 core 8 electives (New Venture
  Creation

• 3. semester 1 core 9 electives
  (Entrepreneurial Management)
• 4. semester 1 core 9 electives (Growth
  Strategies)
• Examples of electives Entrepreneurial Finance,
  Guerilla Marketing, Operations Management, Family
  Business, Authentic Leadership, Ethics, BI,
  Competitiveness Porter more than 25 different
  courses

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Lecturers
45 lecturers Osijek, Rijeka, Zagreb, Slovenia,
UK, USA, Australia entrepreneurs Guest
lecturers
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Students profile
Geography eastern Croatia 184 north
Croatia 20 Istria 37 Macedonia
9 Bosnia Herzegovina 2
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Students profile
Working experience with 95 without
5 Jobs business owners
directors chief of departments consultants
(Deloitte...)
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Learning process
Curricula combination of knowledge and skills
theory and praxis
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Learning process

• Pedagogy
• Case method,
• Individual and team
• projects,
• Experience of others
• (entrepreneurs),
• DISTANCE LEARNING!

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Organisation
part time program THU, FRI 16.30 -
20.00 SAT 09.00 - 16.10 Each second week
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Networking
Center for Entrepreneurship, Osijek counselling,
trainings Growth Program Franchise
center BIOS business incubator Family
Business Forum
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Our vision
International Center for Entrepreneurial
Studies Centar of exellence for
entrepreneurship research and learning
Wishes, wishes to be autonomous unit in the
University
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Which kind of school we want
School for Development creating bottom up
development capacity School for Building a Civil
Society developing enabling environment Intellect
ual school what you think vs. what you
know School Focused on the Future think
globally, act locally School to Build a Way of
Life learning through doing, experiments
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Transition targets

• Ultimate level
• Organizational level
• Behaviour level
• Learning level
• Reaction level

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Ultimate Outcome Level

• Culture change recognition
• Local economic and social development
• Rebuilding trust relationships
• Stakeholder development
• Strengthening indigenous self help base
• Stronger articulation of regional case

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Ultimate level - measure?

• Culture and startups business
• development? - GEM
• Entrepreneurial values psychometric testing
• Integration of stakeholders in Regional Strategy
  plan monitoring

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It is difficult to fight university inertia...

• If this is not enough...
• Mega changes, needs, demand
• Trends of introducing entrepreneurship at
• universities world-wide
• Local resources (staff, commitment)
• International support (faculty, money)

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Whats missing?

• Entrepreneurial mindset of the university
• (capacity for change)
• Willingness to change from inside
• Mechanism to check on accountability
• Corrupted value system (knowledge does not count)
• Entrepreneurship where it belongs?

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More questions on...

• How to establish entrepreneurship
• curricula at a non-entrepreneurial
• university?
• How to change university from the inside?
• Fear of competition!
• (Is it competition to other programs of the
  Faculty of
• Economics?)
• Is university accountable if it is not embedded
• in local development issues?

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Question

• Nothing is more fearful than enterprising
• stupidity
• Goethe
• Can we challenge it?
• Yes,
• WITH ENTERPRISING KNOWLEDGE
• AND INTEGRITY

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Invitation
Join us in developing International Centre for
Entrepreneurial Studies at the J.J. Strossmayer
University in Osijek, Croatia SCHOOL WITH THE
OPINION!
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We are not alone

• International advisory board
• Howard Stevenson, HBS, USA
• Sankaran Venkataraman, Darden Business School,
  USA
• Allan Gibb, Durham, UK
• Deirdre Hunt, Cork College University, Ireland
• Antti Paasio, Turku, Finland
• Harold Welsch, DePaul, USA
• Robert Brockhaus, St.Louis, USA
• Jerome Katz, St. Louis, USA
• Adolph Hanich, Swinburne, Australia

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www.seepet.org

• German Rectors Conference
• more international, more active and more portal!
• international business plan competition?
• joint international doctoral program?

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Look at us
http//www.psp.efos.hr
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Contact details
Slavica Singer Head of the Graduate Program in
Entrepreneurship J.J. Strossmayer University in
Osijek Gajev trg 7, HR-31000 Osijek,
Croatia Phone [phone] e-mail
singer_at_efos.hr
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Contact details
Suncica Oberman researcher and PhD candidate
J.J. Strossmayer University in Osijek Gajev trg
7, HR-31000 Osijek, Croatia Phone [phone]
452 e-mail suncica_at_efos.hr
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Where to find us
Gajev trg 7 31000 Osijek Croatia http//www.psp.e
fos.hr