Ge

1
? ?????t??? ???t?ß????a EQUAL ???p??e?ta? µe
s?????µat?d?t?s? t?? ????pa???? ??????????
?aµe??? ?a? t?? ?p????e??? ?pas????s?? ????.
???stas?a?
EQUAL Activity 9 Design and Development of the
Training Content Profile of Travel Agent WG
Act 5 GR - Design Content Presentation
4th Transnational Meeting TCA
Simulare, Lisboa, 24 May 2007 Fani Doni,
MESOGEIAKO SYMVOULEFTIKO SYSTEMA L.T.D. (PARTNER
OF THE PROJECT)
2
Instead of PrologueThe art of Travel Do we
deserve it?
The art of Travel In the book The Art of
Travel by Alain de Botton Unfortunately for
the traveller, most objects don't come affixed
with the question that will generate the
excitement they deserve. There is usually nothing
fixed to them at all, or if there is it tends to
be the wrong thing." "the pleasure we derive
from journeys is perhaps dependent more on the
mindset with which we travel than on the
destination we travel to". .Next de Botton
turns to service stations, airports, planes,
trains and other places and mechanisms of
travel Many travellers are less interested in
travelling than in the apparatus of travel, as
Edward Hopper's paintings of hotels are
presented.

Edward Hopper Room in the hotel 1931
3
ELITO METHODOLOGY APPROACH IN CONTENT DESIGN
Human-centered designers construct texts or
arguments that present a concept of conjugation
the learning needs with respect to existing
knowledge and experience.

Aristotles Syllogism The ladder from species
to genus from enthymeme to argument
4
According to this method, we followed 4 steps
in content development1. UNDERSTANDING2.
ANALYSIS3. SYNTHESIS4. REALIZATION

• 1. UNDERSTANDING
• COLLECT everything is known (Research data,
  Inputs of Project Activities, primary and
  secondary information sources, observation of
  Travel Agents working process. OUTCOME
  enthymeme / mini syllogism of profile Travel
  Consultant)
• 2. ANALYSIS Analysis of Training Best
  practice in order to upgrade skills in tourism
  industry, Use of effective methods and tools.
  OUTCOME key-metaphor word Travel Agent
  evolution to Travel Consultant
• 3. SYNTHESIS Concept of training needs analysis,
  construction of a draft with goals, aims,
  key-words, definitions, assessment tests,
  according to adult learning trends for our target
  group.
• 4. REALIZATION Organising the (word format)
  content in Thematic Units, with chapters,
  appendix, case study, etc, in order to be
  delivered and modulated in e-learning content.

5
1. UNDERSTANDING
COLLECT EVERYTHING IS KNOWN
We gathered and studied the available INPUTS
(research data from other Activities of the
project 3.1, 3.2., 3.3., 3.4., 4, 5, 6, 7 8,,
suggestions and recommendations that were given
to us by the Co-ordinator and the Hellenic Open
University, physical information sources as well
as web-based ones from similar trans-national
projects VALETourism, Sl_at_w Travel, Leader
/Travel Consultant- Successful Womens
Enterprises, IATA, etc ) and put them down
anyway they popped up. Enthymeme the
syllogism, we followed at this phase, was Idea 1
I dont need a travel agent because Idea
2 I can book online my trip. Idea 1 I can book
online my trip Therefore The Internet is a
solution to all of my travel problems. Is it a
verifiable argument? NO, because there are other
arguments!!! Idea 2 The website ruined my trip
because it is less than perfect as the internet
and my computer. Therefore Idea 2 iI need a
Travel Agent able to accomplish the imperfection
of internet. OUTCOME Travel Agent evolution to
Travel Consultant (qualified in on line customer
total quality service)
6
2. ANALYSIS
BENCHMARKING BEST PRACTICE

• 1. The final report of Working Group B Improving
  training in order to upgrade skills in tourism
  industry (European Commission June 2001) .
• 2. The training manual Training and staff
  development of SMEs for the job to skill needs
  analysis tools,
• 3. The AWISE European project with its useful
  data of how the greek employees and employers
  aged over 40 are interested and appraise the
  training programs in the skilled crafts sector,.
• In the frame of BEST PRACTICES for the current
  trends of effective adult learning we adopted
  the following principles, as consensus
• The designer is important to acknowledge prior
  knowledge and experiences of travel agents, .
• Travel agents learning is problem-centered rather
  than content-oriented
• Travel agents are most interested in learning
  about subjects that have immediate relevance to
  their job
• The content has to be designed as to start and
  build on the profile of Travel Consultant,
  concrete with the other project Activities
  (blended learning, e-learning, certification).

7
Little bo peep! Now, we give our content a
little life. Endow the profile with skills,
attitudes, values and relationships in this
figure
Profile Travel Agent
Profile Travel Consultant
8
3. SYNTHESISTending the flock worksheets to
provide notes of needs assessment feedback,
training objectives, friendly communication
dialogues with FAQs, units, aims per thematic
unit, key-words, definitions, tests assessment,
figures, icons, etc.Outcome First draft of
content.
9
4. REALIZATION
THE THREE HAVES OF CONTENT

CONTENT- TEXT Information / Structure
TECHNIQUE Personal Stories, Interactive
Opportunities, Humor, Examples, Figures, Self
Assessment Tests
ADULT LEARNING TRENDS Appearances/Attitudes Awaren
ess/ Manifestation of Travel Agencies Power
(e-business/ e-commerce, Management/Marketing,
Quality issues)
10
Deliver the package to Hellenic Open University
(partner) in order to be modulated in e-learning
content
Instead of Epilogue
The adult learners are leading
self-poise their training bicycle
WHAT
HOW
THANK YOU