Beyond The Traditional Creative Ways to Reach Healthcare Professionals

1
Beyond The Traditional Creative Ways to Reach
Healthcare Professionals

• Jae L. Hansen, IMC
• San Diego County Immunization Branch

2
Ask Yourself

• Id like for you to keep in mind the following
  questions
• What healthcare groups am I not currently
  reaching?
• What impact does this have on my
  county/organization?
• What can I do to reach a wider range of
  healthcare professionals?

3
Business As Usual

• Most programs are designed to reach the
  traditional HCP
• San Diego Hospital Influenza Immunization
  Partnership
• 2 year grant to increase influenza coverage rates
  among San Diego hospitals that began
  in 2005
• Program was expanded to include Tdap

4
Broader Definitions

• SB 739 July 2007
• Requires that all acute care facilities provide
  the flu shot to all Healthcare Personnel (HCP)
• 2008 expanded to included all staff, including
  volunteers, LIP and contract workers
• CDC Defines a HCP in 2008
• Prior to this EMT/Paramedic, administrative staff
  and students were not included in the definition

5
Non-Traditional HCP
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Thinking Outside The Box

• Groups that were being missed
• Medical Assistants
• EMT/Paramedic
• Allied Health Professionals

7
New Outreach Efforts

• Visits to EMS providers
• Challenges
• Visits to allied health schools
• Medical Assistants
• EMT/Paramedics
• Nursing
• Respiratory Therapy
• Radiology Technician, etc.
• The benefits
• Reach large groups at once
• In a learning mode
• Establish good habits

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New Outreach Efforts (cont.)

• Local birth centers
• Reaching out to staff
• Postpartum mothers
• Long-Term Care Facilities

9
Challenges Along The Way

• Personal objections
• California is an opt-out state
• Education
• Vaccine facts
• Putting others at risk

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The Hook

• Schools thought that they required all
  immunizations related to healthcare
• Required vs. recommended

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The Meat and Potatoes

• 6 MA schools
• 5 EMT/Paramedic schools
• 2 Respiratory Therapy schools
• 5 Nursing schools
• 45 minute interactive presentation that briefly
  covers
• Measles, Mumps Rubella
• Hepatitis A and B
• Varicella
• Meningococcal
• Other recommended adult vaccines (Pneumococcal,
  HPV and Herpes Zoster)

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The Meat and Potatoes (cont.)

• Making it real
• Influenza
• Can you tell the difference? Cold vs. Flu
• TIV vs. LAIV
• Flu statistics
• Pertussis
• Clinical signs, and why its so difficult to
  diagnose
• The 3 stages of pertussis
• Audio clip of an adult male with pertussis
• Lots of statistics
• Who was the source?
• Cost vaccine vs. an outbreak
• Video testimony of a local Pediatrician that had
  pertussis

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Wrapping It Up

• Student survey
• Typical questions
• usefulness of the presentation
• presenter performance
• any suggestions
• Pop quiz
• How is the influenza virus transmitted from one
  person to another?
• What is another name for pertussis?
• 98 students surveyed felt that the information
  was very useful
• EMT/Paramedic students were appreciative

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I Choose Campaign
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Conclusion

• Which healthcare groups am I not reaching?
• What can I do to expand my outreach efforts?
• Think outside the box

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Questions?

• Thank you for your time.

• Jae L. Hansen, IMC
• [phone]
• Jae.Hansen_at_sdcounty.ca.gov