The Simplified Sales Program Just Got BETTER

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The Simplified Sales Program Just Got BETTER!
Individual Disability Insurance
New for July 2008!
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Simplified Sales Programs

• Simplified is a unique sales program that allows
  you to meet your clients disability insurance
  needs faster and easier than ever before!
• Its available for all products DI, OE and DBO,
  as well as Multi-Life.

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Simplified Sales Programs

• All riders available1 and full commissions.
• Fewer routine medical requirements No blood,
  urine, exams, EKGs or APSs required.2
• No income verification required for incomes under
  150,000 for Simplified DI or Simplified
  Multi-Life.
• 48 Hour Turnaround Once the application and
  TeleApp interview is completed and received.

1 All riders subject to Principal Lifes
standard underwriting guidelines. 2 Unless a
significant and undisclosed medical condition is
reported by MIB, significant medical information
is derived from the TeleApp, or any other
disability coverage has been issued or applied
for on a non-medical basis. Urine/HIV test is
required in Maine. This is not a guaranteed issue
program applications could be rated, ridered or
declined.  Subject to Issue Participation
limits and minimum premium requirement. Combined
Simplified DI and Simplified OE cannot exceed
10,000/month. 
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Single-Life Cases

Not all discounts can be stacked together.
Required in CA, FL, LA and NV. Not available in
Texas or Vermont.
For producer information only.  Not for use in
sales situations.
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Multi-Life Cases

No longer requires pre-approval from underwriting
or a signed offer letter.
Not all discounts can be stacked together.
Required in CA, FL, LA and NV optional in all
other states. Not available in TX or VT.
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Simplified OE

Not all discounts can be stacked together.
Association Discount not available for Solutions
II/California.
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Simplified DBO

Not all discounts can be stacked together.
Association Discount not available for Solutions
II/California.
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Key Additional Riders

• Benefit Update Helps keep the policy up-to-date
  with a clients changing needs. Every three
  years, allows a client to increase coverage to
  the maximum amount they are eligible for without
  providing evidence of medical insurability.
  Advance updates are available.
• Cost of Living AdjustmentWhile disabled under
  the terms of the policy, adjusts benefit amount
  to help keep up with inflation.
• Catastrophic Disability BenefitProvides benefits
  if the Insured is catastrophically disabled. By
  definition, this means the Insured cannot perform
  two or more Activities Daily Living (ADL) or is
  Cognitively Impaired or is Presumptively
  Disabled. Insured can now receive the full CDB
  benefit they are eligible for with the Simplified
  Sales Program, no longer 11 ratio maximum
  CDB/Base SIS. State variations may apply.

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Comparison of Simplified Sales Programs
1 Unless a significant and undisclosed medical
condition is reported by MIB, significant medical
information is derived from the TeleApp, or any
other disability coverage has been issued or
applied for on a non-medical basis. Urine/HIV
test is required in Maine. This is not a
guaranteed issue program applications could be
rated, ridered or declined.  Subject to Issue
Participation limits and minimum premium
requirement. 2 When combined with DI
Retirement Security (DIRS), benefits cannot
exceed 3,875/month between Simplified DI and
DIRS and 5,000/month between Simplified
Multi-Life and DIRS. DIRS is not available in
CA. 3 Combined Simplified DI and Simplified OE
cannot exceed 10,000/month. 

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Submission Steps

• Step One Complete Parts A and C of the
  application and any required forms
• Available from Principal eFinancialProfessionalSM
  (Principal eFP)
• Step Two Schedule a TeleApp Interview
  (1-888-TeleApp)
• Required to receive Simplified Sales Program
  guidelines
• Indicate to the counselor this is a Simplified
  application and no additional medical
  requirements are needed
• Step Three Submit completed applications
• Submit applications, any required supplements or
  financials, cover pages, and the Producer Report

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Hit the mark with Simplified DI Sales Ideas
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Simplified DI Mortgage Protection
3,000/month of disability benefit
48 of all home foreclosures are due to a
disability.1 1 out of every 18 mortgages are
not being paid because of a disability to the
mortgage holder.2
1 - National Underwriter, May 2002 2 - National
Underwriter, May 2002 / HUD 1998
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Simplified DI Protection That Grows
Keep your clients benefits up-to-date without
requiring proof of medical insurability with two
future benefit increase riders.
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An example of how benefits can grow, without
medical insurability
An increase of 2,750 without medical
insurability over six years.
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Simplified DI Great Coverage Now
Assumptions 1,000 monthly benefit, Iowa
resident, male, occupation class 4A, non-smoker,
90-day elimination period, benefits paid to age
65, To Age 65 Your Occupation Period, and
Residual Disability Benefit rider. Policy form HH
750. Rider form HH 758.
Dont let clients wait to buy income protection
it only becomes more expensive the longer they
wait (and they risk not being eligible if health
issues arise).
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Interested in learning more?

• National Sales Desk 800-654-4278, options 2, 2
• Principal eFinancial ProfessionalSM
  (www.principal.com/eFP) Disability Insurance ?
  Sales Marketing ? Simplified

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• While this communication may be used to promote
  or market a transaction or an idea that is
  discussed in the publication, it is intended to
  provide general information about the subject
  matter covered and is provided with the
  understanding that The Principal is not rendering
  legal, accounting, or tax advice. It is not a
  marketed opinion and may not be used to avoid
  penalties under the Internal Revenue Code. You
  should consult with appropriate counsel or other
  advisors on all matters pertaining to legal, tax,
  or accounting obligations and requirements.
• Insurance issued by Principal Life Insurance
  Company. Principal Life is a member company of
  the Principal Financial Group, Des Moines, IA
  50392.
• Disability Insurance has limitations and
  exclusions. For costs and complete details of
  coverage, contact your Principal Life Financial
  Representative.

DI 2177 6424072010