Qualitative Analysis:

1
Qualitative Analysis
Theme -- Message does/does not fit quality
Three basic steps
1. Standard
2. Description
3. Fit
2
Neo-Aristotelian Criticism
Canons of rhetoric
Invention
Ethos
Pathos
Logos
Arrangement -- Organization
Style -- linguistic choices
Delivery -- manner of presentation
Memory -- Lost (?)
3
Fantasy Theme Analysis
Select messages on event or topic
Detect common themes and expressions
Label fantasy themes that give rhetorical vision
4
Burke -- Dramatisitc Critisim
Central Concept
IDENTIFICATION
Meaning Shared language (ideas, images, and
attitudes)
5
Pentad
ACT
The message
SCENE
Setting audiences, milieu
AGENT
Speaker
Symbolic Linguistic strategies
AGENCY
PURPOSE
Intention
Burke I
6
Guilt-purification-redemption cycle
1. Language --
Negative identification
Hierarchies
2. Identification of perfection
3. Guilt for failing perfection
4. Purification
Mortification -- humiliation
Victimage (scapegoating)
5. Catharsis -- sense of redemption
Burke II
7
Fishers Narrative Paradigm
Coherence -- does it hang together?
Fidelity -- Does it ring true?
8
Content Analysis
1. Define population of messages
2. Select coding units
3. Samples messages
4. Coding messages
5. Analysis of data
6. Interpret results