Analysis of Qualitative Data

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Analysis of Qualitative Data

• Planning Research Chapter 9

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Analysis requirements

• It requires that you make your own
• Interpretation and
• Highlighting patterns
• Grounded in the data in a way that can be
  recognized and understodd by readers of your
  research

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Influence on Analysis

• The analysis of your data will largely be
  influenced by
• your theoretical perspective
• Your research strategy
• Your understanding about what might be relevant
  and improtant in answering your research question

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1. Deductive Approach

• The theory-driven approach helps you
• To describe and explain the patterns of
  relationships and interactions better, because
  you group the data according to codes
• To bring to the surface themes that might not
  emerge from the inductive mode of analysis

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Coding Schema

• Highlighting the elements in the theory as codes
  to interoretation
• A matrix of codes can be constructed
• Exampel Boston Matrix

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2. Inductive Approach

• Try to have a relatively open mind towards the
  topic
• Prevent yourself from being over-structured by
  ane preconceptions
• Improve the quality and depth
• Increase the validity and reliability
• Use the following stage model

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Stage Model for Inductive Approach

• Familiarization with the data
• Coding, conceptualization and ordering
• Open coding
• Axial coding
• Selective coding
• Enfolding litterature

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Stage 1. Familiarization

• Interviews
• Listen to interviews several times
• Take notes about possible interpretations
• Identify emerging patterns
• Other qualitative data
• Re-read materials
• Review organizational documents and published
  reports

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Stage 2 Coding

• Involves the generation of concepts through the
  process of coding
• operations in which data are broken down,
  conceptualized, and put back together in new ways

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Open Coding

• This is the initial stage of data analysis
• Describing the overall features of the phenomenon
• Data are broken down by asking simple questions
  like
• What,
• where,
• when,
• how and
• how much

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Observations Use of a Park
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Axial Coding

• Is the next stage after open coding
• Puts data back in new ways
• By making explicit connections between categories
• You need to create a system of coding to be able
  to identify causal relationships

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Categories
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System of Coding
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Selective coding

• Involve both open and axial coding
• Forming a theoretical framework
• (Often called a grounded theory)
• The codes and categories are explored further by
  revisiting the data

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Enfolding Literature

• The data analysis yilds a number og themes, that
  can be compare to existing literature
• Asking what these themes are similar to, what
  they contradict and why