Recruiting PEOPLE Contributors

1
Building Political Power
Recruiting PEOPLE Contributors
afscme.org/academy
2
Workshop Objectives

• Understand why AFSCME members should contribute
  to PEOPLE.
• Feel more comfortable asking for money.
• Know specific ways to become PEOPLE
  contributors.
• Get some tips that will help you succeed as a
  PEOPLE recruiter.

afscme.org/academy
3
Why Politics Matter
4
Cycle of Power
5
PEOPLE Program
P E O P L E
ublic
mployees
rganized to
romote
egislative
quality
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AFSCME Power to Win

• PEOPLE Goals
• 90 of AFSCME members registered to vote
• 25 of AFSCME members contributing to PEOPLE at
  the MVP level (100 per year)
• 3 of AFSCME members fully involved as activists
  in political and legislative campaigns
• 2 of AFSCME members volunteering on election day

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Three Components of AFSCME PEOPLE

• Getting involved in elections
• Grassroots legislative action
• Raising funds to FIGHT and
• WIN on issues

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PEOPLE Makes it Happen

• Protecting pensions
• Fighting privatization
• Making workplaces safe
• Stopping budget cuts
• Preserving Social Security
• Winning the right to organize bargain
  collectively

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PEOPLE Matters
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Workshop Objectives

• Understand why AFSCME members should contribute
  to PEOPLE.
• Feel more comfortable asking for money.
• Know specific ways to become PEOPLE
  contributors.
• Get some tips that will help you succeed as a
  PEOPLE recruiter.

afscme.org/academy
11
Fundraising Myths and Realities
People are motivated by self-interest.
People are only motivated by charity.
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Fundraising Myths and Realities
People with lower incomes are more likely to
give.
Only the rich make donations.
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Fundraising Myths and Realities
People who already give are often willing to
give more.
Once someone has given, it is rude to ask for
more.
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Fundraising Myths and Realities

Fundraising requires personal contact.
All we need is a celebrity or a billboard.
15
One-on-One Conversations Are Key
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Workshop Objectives

• Understand why AFSCME members should contribute
  to PEOPLE.
• Feel more comfortable asking for money.
• Know specific ways to become PEOPLE
  contributors.
• Get some tips that will help you succeed as a
  PEOPLE recruiter.

afscme.org/academy
17
Who Can Give?

• AFSCME Members
• and Their Families
• AFSCME Political Action Department
• ? people_at_afscme.org
• ? 202-429-1175

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How Can They Give?

• Ways to contribute to PEOPLE
• Payroll deduction
• Credit card
• Bank debit or electronic funds transfer
• Check

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Payroll Deduction is Best
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Its the Law.

• PEOPLE contributions must be voluntary.

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Knowledge Check

• 1. True or False AFSCME members and their
  families can make voluntary contributions to
  PEOPLE.
• o True
• o False
• 2. The most effective way to build a strong
  people program is to
• o Put up a billboard.
• o Ask only members with high income levels.
• o Have one-on-one conversations with members and
  ask them to give
• 3. AFSCME members can contribute to PEOPLE via
• o Payroll deduction
• o Credit card
• o Bank debit or electronic funds transfer
• o Check
• o All of the above

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Answers

• Correct answer is TRUE
• Members and their families can give. The term
  family can mean a lot of things. When we are
  talking about PEOPLE fundraising, it means
  immediate family members.
• 2. Correct answer One-on-one conversations
• You will be most successful as a PEOPLE
  recruiter if you appeal to the issues that matter
  to AFSCME members and if you ASK them to give.
• 3. The FOURTH statement all of the above is the
  correct choice.
• The easiest way to contribute to PEOPLE is
  through payroll deduction.
• You can also give by credit card, bank debit,
  electronic funds transfer, or check.

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Workshop Objectives

• Understand why AFSCME members should contribute
  to PEOPLE.
• Feel more comfortable asking for money.
• Know specific way to become PEOPLE contributors.
• Get some tips that will help you succeed as a
  PEOPLE recruiter.

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Tips for PEOPLE Recruiters
Link PEOPLE to the issues that members care
about.
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Tips for PEOPLE Recruiters

• Have a clear message.

We cant win on issues like these without PEOPLE
funds.
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Tips for PEOPLE Recruiters
Members dont give unless theyre asked so
ASK!
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Tips for PEOPLE Recruiters

• Be confident.

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Tips for PEOPLE Recruiters
Start with the MVP level.
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Tips for PEOPLE Recruiters
Take every opportunity to recruit.
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Tips for PEOPLE Recruiters
Dont be partisan.
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Tips for PEOPLE Recruiters
Speak from your heart.
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Workshop Objectives

• Understand why AFSCME members should contribute
  to PEOPLE.
• Feel comfortable asking for money.
• Know specific way to become PEOPLE contributors.
• Get some tips that will help you succeed as a
  PEOPLE recruiter.

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For More Information

• AFSCME Political Action Department
• ? people_at_afscme.org
• ? 202-429-1175

afscme.org/academy