NUS Entrepreneurship Centre

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Technopreneurship Minor Programme Briefing
NUS Entrepreneurship Centre
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Objectives of the Minor

• Encourage and develop the technopreneurship
  potential of our undergraduate from the various
  
• faculties
• Enhance our graduates contributions to the
  
• economy by equipping them with the knowledge
  
• of the processes and mechanisms by which new
  
• ideas can be commercialised in the
  market,
• whether within an organisation or as
  an
• independent entrepreneur

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Eligibility

• Undergraduates on the modular system
• Arts and Social Sciences
• Business School
• School of Computing
• Design and Environment
• Engineering
• Science

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Students are required to read 6 of the listed
modules in order to receive a Minor in
Technopreneurship

• At least 4 Modules offered by NEC
• a. TR2201 Entrepreneurial Marketing
• b. TR2202 Technological Innovation
• c. TR3001 New Product Development
• TR3002 New Venture Creation
• TR3009 New Venture Consulting Practicum

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At most 2 of the following 3 modules which are
available at the respective faculties

• MNO1001/BH1001 Management Organisation or
  CS1303 Principles of Management or its
• equivalent
• b. FNA1002/FNA1002E/BH1002 Financial Accounting
  or CS1304 Accounting or its equivalent
• c. EC 1101E Microeconomics 1 or EC1310
  Principles of Economics or its equivalent

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TR2201 Entrepreneurial Marketing

• 4 Modular Credits
• CA not more than 50
• Pre-Requisites None

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What the course is about

• Introduction to the core concepts of marketing
• Special emphasis on the marketing of new,
  innovative products and services
• Emphasis on market research methods, marketing
  strategies, pricing analysis and promotional
  techniques that are particularly useful for
  entrepreneurial settings
• Innovative use of the internet and
  non-conventional techniques such as guerrilla
  marketing

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About the lecturer

• Andrew Ng is an Adjunct Asst Prof at the National
  University of Singapore's Entrepreneurship Centre
• Received an MBA from the National University of
  Singapore and A member of The Chartered Institute
  of Marketing in the United Kingdom
• Mr Ng is the founder and CEO of Greater China
  Consult
• He was the Area Vice President (Asia Pacific) of
  Schwan Stabilo. Prior to working with Schwan
  Stabilo for the last 8 years, he spent 10 years
  in the high technology industry as Managing
  Director for Control Data Corporation (CDC) and
  Seagate Technology

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TR2202 Technological Innovation

• 4 Modular Credits
• CA not more than 50
• Pre-Requisites None
• Course Website http//kwanghui.com/tr2202.html

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What the course is about

• Help students develop a strong conceptual
  foundation for understanding the dynamic process
  of technological innovation
• Introduce to the importance of technological
  innovation
• Expose to the challenges in technological
  innovation
• Examine technological innovation within existing
  organizations as well as through new start-ups

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About the lecturer

• Kwanghui Lim is an Assistant Professor at NUS
  Business School in National University of
  Singapore
• Graduated from the National University of
  Singapore with First Class Honours in B. Eng
  (Electrical) and received an Ph.D., Management of
  Technological Innovation and Entrepreneurship
  from Massachusetts Institute of Technology
• He was a Consultant at Booz-Allen Hamilton
  (1991-1993)
• Teaching Experience
• Fall 2001 Visiting Assistant Professor, MIT
  Sloan School
• 1995-2000 Teaching Assistant for several courses

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About the lecturer

• Sarah Cheah
• BEng (Hons), NUS and MBA (Banking Finance), NTU
  
• More than 12 years of working experience in the
  IT industry
• Worked as senior Business Development Manager and
  Solution Architect with leading global IT
  solutions provider
• Worked as Technical Account Manager with listed
  leading US enterprise content management software
  company.
• Played advisory role in Trade Development Board
  (now known as IE Singapore) to promote bilateral
  trade and investment between Singapore and
  Greater China in the technology sector

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About the lecturer

• John Bauly, B.Sc(Hons), MS.c, Ph.D. FIEE,
  FIMechE, NPDP.
• Senior Visiting Fellow in Faculty of Engineering
• More that 25 years track record as senior line
  manager/director for RD, new product development
  and business management for MNCs and small
  companies in Europe, USA and Japan. Activities
  include aircraft engines, power stations,
  telecoms IT automotive, industrial
  residential products, postal automation,
  mechanical handling and inkjet printing.
• 5 year consultancy experience in business process
  re-engineering including set up of new product
  development association for industry in the UK in
  collaboration with UK Dept. of Trade Industry
• 6 years teaching experience at NUS on
  technopreneurship subjects at undergraduate and
  post graduate level, and also 1 semester as
  adjunct consultant at Cambridge University.

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TR3001 New Product Development

• 4 Modular Credits
• CA 100

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What the course is about

• Understanding the process of new product
  development
• Understanding the nature of successful products
  and portfolios
• Awareness of the roles of various functions in
  creating a new product ( for example marketing,
  industrial design, engineering, and production)

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About the lecturer

• Neo Kok Beng
• B.Eng (Electrical) with Upper Honours from NUS,
  and MBA from Nanyang Business School, NTU.
• General Manager of InfoWave Pte Ltd, a
  joint-venture company of Singapore Technologies
  Electronics, Trek 2000 and Melodeon. He is also
  Chairman and Chief Incubator at Incubators_at_Work!,
  a 20 million Hi-Tech Intrapreneurship Venture
  Fund of Singapore Technologies.

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TR3002 New Venture Creation

• 4 Modular Credits
• CA 100
• Pre-Requisites TR2201 and TR2202
• Co-Requisite Must be taken in conjunction with
  TR3001
• Alternative is offered for those who are
  interested in Bio-medical science orientation

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What the course is about

• Help students understand the process, challenges,
  risks and rewards of starting up a new business
• Equip them with the tools required to start their
  own business
• Improve their chances of successfully starting
  their own business
• Develop entrepreneurial skills which can be used
  in any business environment - from start-up to
  corporate

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About the lecturer

• Douglas Abrams is an Adjunct Associate Professor
  at the National University of Singapore's Centre
  For Entrepreneurship
• Graduated from the Annenberg School, University
  of Pennsylvania with a BAs in Communications and
  received an MBA from The Wharton School
• Co-manages the private equity business of
  Parallax Capital Management
• Prior to joining Parallax, Mr. Abrams managed
  information technology at J.P.Morgan for 13 years
• From 1997 to 1999, he was Global Markets Head of
  Internet Marketing.
• From 1991 to 1997, he was VP and Manager of
  Investment Banking Technology (IB)

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TR3009 New Venture Consulting Practicum

• 4 Modular Credits
• CA 100
• Pre-Requisites TR2201 OR TR2202

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What the course is about

• Learn and refine relevant consulting techniques
• Develop decision making and leadership skills
• Obtain in-dept knowledge about the management of
  start-ups or new business development units of
  more established organizations
• Develop oral and written business communications
  skills
• Build relationship and network contacts

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About the lecturer

• Mr Liew Shin Liat holds a B.Sc (Hons) degree in
  Chemistry from the former Nanyang University, and
  an MBA from the International Institute for
  Management Development (IMD), Lausanne
  Switzerland
• Was a Vice President/ Director with Ernst Young
  Consultants for 13 years, specializing in
  strategy development, supply chain and channel
  marketing management as well as business process
  redesign

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About the lecturer

• Currently the President of LSL Partners
  Consulting, a company that provides regional
  management consulting services.
• Consulted and conducted training programs for
  senior executives at various universities (such
  as Tsinghua), industry associations (such as
  China Grouping Company Promotion Association) and
  some state-owned Enterprises in China

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Application Process
With the implementation of the Centralised
On-Line Registration System (CORS), students who
wish to take the Minor in Technopreneurship will
have to bid for our TR modules on-line. Students
need not fill in any application form. Please
refer to the CORS website at http//www.nus.edu.sg
/cors/ for more details on the bidding system.
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For more information
Please visit our Centres website
at http//www.nus.edu.sg/nec for further updates
Our contact details NUS Entrepreneurship
Centre 10 Kent Ridge Crescent E3A Level 6 Tel
6516 5149 Fax [phone] Email
necquery_at_nus.edu.sg