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SVEIBY

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The Art of Creating Value by Leveraging Intangible Assets: KM is an oxymoron. K cannot be managed, but we are stuck with the term ... – PowerPoint PPT presentation

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Title: SVEIBY


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  • SVEIBY
  • http//www.knowledgeboard.com/cgi-bin/item.cgi?id
    106103what is KM? The Art of Creating Value by
    Leveraging Intangible Assets
  • KM is an oxymoron. K cannot be managed, but we
    are stuck with the term
  • Trust is a huge issue, actually not a KM issue
    per se, but crucial because trust determines the
    level of
  • knowledge sharing. Trust has to start from the
    Top by giving trust and empowering people. Then
    Trust has to be built from bottom up in times
    such as these, trust is tested and those that
    have built trust can now "cash in" by
    experiencing less customer loss, less
    motivational loss, etc
  • KM definition is a perspective a way of "seeing"
    the organisation as a value creating system only
    consisting of intangibles, K being the most
    important intangible. Within the perspective we
    then define the activities. The foundation in my
    thinking is that value is created in the "flows",
    i.e. when K is converted from one form to another
    or transferred or created. The KM activities are
    then based on how to improve the flows.
    Intangibles are brand, customer relationships,
    employee relationships, systems, processes,
    individual competence, attitudes, collaborative
    climate, etc
  • Transferring Learning from my own (SKA) Network
    In SKA we are very careful to build the community
    of Values, Shared knowledge base (i.e. Tools) and
    a shared Mission. In our case the mission is "to
    create better organisations for People". we are
    global -consultants from 14 countries from all
    continents. We never discuss cultural
    differences. We need to meet face to face a lot
    more. There is really no substitute for F2F (Face
    to Face) meetings. Why? Because we have been
    self-selected based on our values and our
    interests. We also meet at least once a year F2F.
    This meeting is mandatory. See F2F meetings as an
    investment in bandwidth. The emails become much
    simpler to understand after a F2F. (Large
    web-networks like the EUs) KnowledgeBoard (5000
    people from 104 countries ) needs F2F meetings
    too, otherwise the discussions will be
    superficial and travel in circles, never become
    actions. KB's vision can only be what the members
    wish and since they are not selected based on
    values you will need something that functions as
    a leading light.
  • People versus IT US IT vendors hijacked the KM
    language. The European Touch to KM can be much
    more people oriented, less IT fixated. BUTwe
    can have an existence only if we are able to show
    Value Creation in business terms! and I believe
    we can! It is "only" a matter of seeing the
    intangible value flows. An example We all know
    customers bring more than money to us learning,
    ideas, referrals, etc. Still we measure the value
    creation only in euros! Why? Intangibles are
    nested in Clusters of People, Processes and
    Customers. The key drivers are in improving the K
    flows between them I try to work with narrower
    concepts, such as Collaborative Climate. Put the
    actors in a room together and facilitate a
    conversation. The conversation is based on
    questions on how to identify the flows. The
    result is a "map" plus a number of activities
    that are aimed at improving the K flows.
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