core presentation

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Maximising the opportunities from the Olympic
Games and Paralympic Games in the East of
EnglandRichard Hunt, Suffolk 2012 Steering
Group
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A Regional Vision

• The East of England will rise to the challenge of
  the Olympic Games and Paralympic Games by
  creating a sustainable legacy that extends far
  beyond the sporting landscape.
• Economic development and regeneration
• Employment
• Skills
• Opportunities for business, large and small
• Culture

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National progress since July 05

• LOCOG established
• Olympic Board in place
• CEO Appointed
• Nations Regions established
• Lottery up and running
• Legislation (ambush marketing,
• touting, etc.)
• Interim ODA in place - senior appointments from
  world-class field
• First construction contracts placed
• Delivery Partner tender process underway

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National Structure
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National Roles and Budget

• Olympic Development Authority (ODA) Budget
  2.375b
• Building the Games
• London Organising Committee for the Olympic Games
  (LOCOG) Budget 2.b
• Delivery and Staging the Games

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Regional structure
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Suffolk 2012 structure
Corporate Director/Board level membership with
the ability to make decisions on the allocation
of resources.

• Suffolk Tourism Partnership
• Learning and Skills Council
• SAVO
• University Campus Suffolk
• ITFC / Community Trust
• Optua
• Young Suffolk
• Suffolk 2012 Co-ordinator

• District Borough Councils
• Suffolk County Council
• PCT(s)
• County Sports Partnership
• Cultural Officers Group for Suffolk
• Suffolk Development Agency (SDA)
• Suffolk Chamber of Commerce

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Opportunities for Suffolk

• Business
• Procurement
• International trade
• Skills
• Increased workforce capacity
• Business skills support
• Volunteering
• Culture / Tourism
• IoC contract
• Opening/closing ceremonies/ Torch relay
• Education
• Curriculum opportunities / School Olympics

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Opportunities for Suffolk

• Children
• Inspirational team work and taking part
• Sport
• Preparation camps
• Participation including physical activity and
  health benefits
• Club developments
• Disability sport/Paralympics
• Win more medals
• Community
• Volunteerism
• Step change in physical activity
• Spectators
• Feel good factor

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What have we achieved so far?Facilities and
preparation camps

• LOCOG producing Pre-Games Training Guide.
• Online submissions process.
• Regional event to be held in September 7th 2006
  in Bedfordshire to inform interested parties
  about the process of bidding to be a preparation
  camp.

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What have we achieved so far?Skills development

• European funding to support skills development
  March 06
• Tri-regional partnership of GO, SLC and RDA from
  London, South East and East of England.
• 5m of European Social Fund money to support
  employment and skills. 30 of total awarded to
  Greater South East.

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What have we achieved so far?

• Economic Impact Study
• EEDA, in partnership with Sport England East,
  Living East and SREPS commissioned research to
  identify what opportunities and subsequent action
  needs to happen to maximise benefits and minimise
  risk
• Regional Project Manager appointed, Katie Huane
  June 06
• Role is to act as key point of contact with
  LOCOG, co-ordinate work of the region
• Use economic impact study to build a business
  plan for the region.

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Benefits for the East of England Economic Impact
Study (EIS) Overview

• With the right interventions, there are potential
  economic and social benefits in areas of tourism,
  business, culture and sport.
• Opportunities available through specific sectors
  e.g. construction, creative and transport
  sectors.
• Skills highlighted as a key area where the Games
  will act as a catalyst and focus.
• Tourism is the sector where the largest potential
  benefits are achievable.
• Maximising legacy benefits is key aim.

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Economic Impact StudySix Priorities for Action

• Increase tourism
• Capitalise on business opportunities
• Improve sport and sports participation
• Culture and education
• Infrastructure
• Improved co-ordination

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Economic Impact StudyHow will we make this
happen

• Developing three year regional business plan
  this will include input from key agencies and
  will involve each of the county working groups
  throughout the region.
• Nations and Regions East giving strategic
  direction and ensuring buy-in of key partners.
  Funding issues resolution.
• Critically important that the LAA is engaged and
  involved through the sub-regional groups (Suffolk
  2012 Steering Group.

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Total estimated impact to 2016 (600 million )-
Regional

• Increase the number of business tourists
  (equivalent to 3 of total) 150m
• Increase the number of international tourists by
  3 100m
• Develop skills in the East of England 150m
• Business opportunities (eg construction,
  catering, logistics, creative industries) 100m

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Total estimated impact to 2016(600 million )-
Regional

• Health benefits associated with increase in
  sports participation 96m
• Promotion of technology and inward investment
  46m
• Transport improvements (without intervention)10m
• Development of preparation camps 6m
• Develop Cultural Olympiad Large social, medium
  economic impact

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Potential benefits to 2016- Suffolk

• Health 12m
• Business/tourism 16m
• International tourism 9m
• Skills 24m
• Construction 5m
• (not including Haven Gateway values for Suffolk)

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Key issues for LAA development

• To maximise the legacies presented by the Games
  sporting, volunteering, cultural, skills and
  enterprise, learning
• To enhance and accelerate LAA (BLOCK 4) priority
  areas / key growth areas cultural tourism,
  business, enterprise and creative industries,
  volunteering
• Support and linkage to Suffolk 2012 steering
  group

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Where to find out more

• Keep a regular watch
• EEDA website www.eeda.org.uk
• Regular updates on regional and sub-regional
  activity
• The London 2012 website http//www.london2012.org
  
• Information for businesses, and opportunities for
  business to engage around procurement.
• Visit Britain tourism strategy out to
  consultation.
• ODA procurement policy draft out to consultation.

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Questions
Questions