Computer Software

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Computer Software

• Krishna Srinivasan
• In Soo Son
• Karishma Sharma

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Major Players in Computer Software

• Buy.com
• Zdnet.com
• Cnet.com
• Amazon.com
• Beyond.com
• Softwarehouse.com
• Softwaredealer.com

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Sample Computer Software Page
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Another Sample Computer Software Page
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Computer Software Basics

• User searches for various software products.
• Selects the products of his choice.
• Compares prices and other features such as
  availability, shipping charges, support and
  decides on his best preferred vendor.
• Orders online and receives them by shipping.
• User can also setup an account and buy regularly.

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Sample Registration Page
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Computer Software

• Who are the customers?
• Government agencies
• Software publishers
• Consumer markets
• Corporations
• Educational Institutions
• Small Businesses

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Computer Software

• How they attract Customers?
• Affiliate programs
• Word of mouth
• Media advertising
• Offer brand shopping
• Referrals
• Via Regular Mail with flashy introductory
  offers

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Computer Software

• Value Added
• Low price guarantee (eg Buy.com)
• Personalization
• One-stop shopping for all
• Operating systems Business applications
• Games Graphics
• References Children
• Utilities Educational
• Free downloadable software
• Value bundles

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Computer Software

• Additional Value Added
• Recommend related products
• Customer ratings
• Refund on defective items
• Statistics on downloads
• Royalty collection
• Order tracking
• Review order history
• Product preview
• Special offers for frequent customers
• Free e-mail subscription

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Computer Software

• Trying the product
• Demos
• Free newsletters about upgrades
• Reviews of other users
• Reviews / Comments from authors and companies
• Online Help and web-site help

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Computer Software

• Sample Prices of some software
• The sites basically differ in shipping costs
• Per delivery
• buy.com (5.29 standard, 14.41 next day)
• beyond.com (4.95 ground, 1.95 each add.)
• egghead.com (free shipping on regular ground)
• softwarehouse.com (7.95)
• dragon.ca (3.95 air mail, 1.95 each add.)

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Computer Software

• How they turn one-shot customers to repeat
  customers?
• Lock-in feature by signing in
• Offering credit on future purchases
• Affiliate programs
• Free shipping on clearance products
• Shopping of various brands

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Computer Software

• The Future
• A Huge market to be exploited
• There maybe mergers, acquisitions and
  partnerships resulting in big firms
• Vendors can benefit by
• True Loyal service
• Keeping up their guarantee
• Promptness and straight forwardness in
• Pricing, Shipping and Customer Support