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Watch That Loaded Language

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The tickets cost only $10. Mild words that should raise red flags. posh. cheap. expensive. reform. admit. scheme. spiel. tout. loophole. technicality. need. for ... – PowerPoint PPT presentation

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Title: Watch That Loaded Language


1
Watch That Loaded Language!
  • A Presentation
  • For
  • The Fayetteville Observer
  • By John Rains

2
Using loaded language is part of the writers
art.But in news and features we must avoid words
and phrases that
  • Betray the writers bias or opinionlanguage that
    editorializes in the guise of reporting
  • Set the wrong tone for a story
  • Cause hurt the writer didnt intend, or shouldnt
    have intended
  • Tell the reader what to think about the news

3
Loaded language can be blatant or subtle. Often
the context makes the difference. A word may be
fine in one sentence, inappropriate in another.
  • Finally The police finally showed up.
  • OnlyThe tickets cost only 10.

4
Mild words that should raise red flags
  • posh
  • cheap
  • expensive
  • reform
  • admit
  • scheme
  • spiel
  • tout
  • loophole
  • technicality
  • need
  • for
  • fortunately
  • unfortunately

5
Be careful of labels
  • radical
  • extremist
  • racist
  • fanatic
  • hired gun
  • vigilante
  • liberal
  • conservative
  • victim
  • scab
  • redneck
  • bureaucrat
  • cult
  • militant
  • deadbeat dad

6
Positive labels may be inappropriate, too
  • expert
  • moderate
  • environmentalist
  • child advocate
  • consumer advocate

7
Attributive verbs may be loaded
  • Pointed out and noted are less neutral
    than said. Both imply that something is fact
    and the speaker is merely taking note of it.
  • Claimed implies that we think the speaker
    lied.
  • Admit implies reluctant yielding.

8
Be aware of tone
  • The county commissioners refused to give one
    cent in next years budget to a program that
    helps battered women.
  • Revised
  • The county commissioners voted not to give
    money next year to a program that helps battered
    women.

9
Flippancy or attempts at cleverness can spoil the
tone
  • TRENTON, N.J. (AP) Like children who didn't
    find that coveted gift under the Christmas tree,
    Wall Street threw a tantrum Monday over
    lackluster holiday sales reported by Toys R Us
    Inc.

10
Trying to write in dialect can be insulting and
patronizing.
  • dont drop gs
  • dont translate into dialect such ordinary
    slurring as gonna for going to, gotta for
    got to

11
  • RALEIGH, N.C. The 300 hand-clappin',
    foot-stompin' Confederates had no idea it was
    somebody's else's funeral.
  • They were too busy carryin' on and whoopin'
    it up to notice the Great Whale had beached and
    expired in the hot Carolina sun.
  • They were making too much noise to hear the
    desperate, final squeals. They were too busy
    sniffing the sweet smell of their own region's
    success to detect the stench of a distant
    market's decay.
  • And, really, who could blame these zealots?

12
A terrible attempt at cleverness
  • From The News Observer
  • McGee's CrossroadsConstruction worker Lee
    Hooks gave a whole new meaning to the phrase
    intestinal fortitude Sunday.
  • Doctors say Hooks, 37, of Apex, has a good
    chance of recovering completely from a 30-foot
    fall onto a two-by-four sticking out of the
    ground.
  • (He was impaled by the 2 x 4)

13
Loaded firearms terms
  • weapon of mass destruction (when applied to
    sawed-off shotgun)
  • arsenal (gun collection)
  • assault rifle/weapon
  • powerful gun lobby
  • cop-killer bullets
  • gun violence

14
Where people live
  • trailer
  • compound
  • modest home
  • stately home
  • silk-stocking district

15
Sexual, racial bias
  • Watch out for language that belittles either
    sex or any racial or ethnic group.
  • When it is practical, use neutral
    languagefirefighter instead of fireman, guard
    instead of watchman.
  • Note, though, that being sensitive does not
    require us to commit absurdities or to sanitize
    the past.

16
  • A Presentation
  • By John Rains
  • johnrains_at_hotmail.com
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