The Higher Education Academy Engineering Subject Centre

1
The Higher Education AcademyEngineering Subject
Centre

• Special Interest Group Engineering Business
  Development Marketing
• Date 6th December 2005
• Venue School of Civil Engineering,
  University of Leeds
• Group Leader Dr Chris Preece
• Project Manager (HEA) Carol Arlett

2
Agenda

• Introductions
• Outline of Objectives of Group
• Proposed Methodology
• Deliverables
• Open Discussion
• Draft Programme

3
Dr Chris Preece

• 15 years research, publications and teaching
  marketing and related topics
• PhD in marketing in construction contracting
• Fellow of the Chartered Institute of Building
• Member of the Chartered Institute of Marketing
• Member of the Institute of Learning Teaching
  (HEA)
• National Involvement Chartered Institute of
  Marketing Construction Industry Group (CIMCIG)
  (http//www.cimcig.org)
• Chartered Institute of Public Relations
  Construction Property Special Interest Group
  (CAPSIG) (http//www.cipr.co.uk/direct/groups.asp?
  v1sectoral)

4
Introductions

• Core Team
• Jonathan Selwood-Hogg (Business Development
  Manager, (Morrison Construction Services Limited)
• Hannah Muldoon (Marketing Consultant, formerly
  Group Marketing Manager, Holroyd Construction
  Group Ltd)
• Gemma Priestley, (Marketing Officer, Clugston)
• Danielle Dickinson, (Buro Happold)
• Karen Walters, (Marketing Manager, Arup)
• Vicky Hutchinson, (Construction Knowledge
  Exchange)
• Philip Norris, (Director of Management Services,
  White Young Green)
• Lucie Richardson (marketing consultant for
  N.G.Bailey)
• Michael Brown (White Young Green, former
  engineering graduate of University of Leeds
• Chris Preece, (School of Civil Engineering,
  University of Leeds)

5
Outline of Objectives

• To develop a network of those involved in
  teaching aspects of business development and
  marketing to engineers.
• To set up a forum of business development and
  marketing practitioners from a range of
  engineering consultancies and contractors.
• To develop and test a broad curriculum for the
  teaching of business development and marketing to
  engineers.
• To identify appropriate learning resources and
  instigate the development of case study materials
  to support engineering students.

6
Proposed Methodology

• Identify academic participants
• Identify practitioners
• Organise a national workshop
• Produce report
• Develop information for a web-based resource

7
Deliverables

• Deliver the following by September 2006
• Web-based resources
• National workshop
• Case studies
• Report

8
Open Discussion

• What should engineers know?
• What BD/marketing skills do we need to be
  developing in undergraduate/postgraduate
  engineers?
• What learning resources would be useful?
• Do we know of any existing learning resources and
  case studies in engineering?

9
Draft Programme

• How often should we meet?
• Should we try and fix meeting dates now?