Zeken Kognitiboak (cognitive miser. Fiske and Taylor ) - PowerPoint PPT Presentation
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Zeken Kognitiboak (cognitive miser. Fiske and Taylor )
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Zeken Kognitiboak (cognitive miser. Fiske and Taylor ) The Cognitive Miser - one ... We are limited in our capacity to process information so we take shortcuts ... – PowerPoint PPT presentation
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Title: Zeken Kognitiboak (cognitive miser. Fiske and Taylor )
1
Zeken Kognitiboak(cognitive miser. Fiske and
Taylor )
- The Cognitive Miser - one view of the social
thinker is as a miser. We are limited in our
capacity to process information so we take
shortcuts (heuristics) whenever we can. We adopt
strategies to simplify complex problems. We look
for rapid answers rather than slower, more
accurate solutions. Consequently, errors and
biases occur from motivation (as in attribution
theory) but are also due to cognitive processing
inaccuracies - more efficient strategies may lead
to errors.
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