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CEOs in the U.S. have faced heavy amounts of criticism so far this year. They’ve contended with presidential candidates like Sens. Elizabeth Warren and Bernie Sanders bearing down on the massive pay disparity between business leaders and their employees. And that’s not to mention Disney heiress Abigail Disney calling out American companies and their chief executives for perpetuating vast inequality between employees and their CEOs, blasting corporate executives for their “addiction” to money, all while paying their workers less than a living wage.

Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.

What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success.

Our passions lie in a few areas: travel, global understanding, and remote work. If you're jumping into the latter for the first time, we're here to give you a few tips from the experts.

You have a passion, and you'd like to make it your profession. No matter how enthusiastic you are about your small business, though, it won't be successful unless you have a plan in place for how you're going to start and run it. It doesn't matter how long or detailed your plan is, as long as it covers a few essential points. Most successful small businesses will need to have a break-even analysis, a profit-loss forecast and a cash-flow analysis. A cash-flow analysis is especially important since you could be selling your products like hotcakes, but if you won't be paid for six months, you could still run out of money and have to close your doors. A business plan is essential because it allows you to experiment with the strategy for your business on paper, before you start playing for keeps.

Reaching business success in a crowded and highly competitive market can be a major challenge for all sorts of companies. Regardless of how well-developed or how well-funded your business may be, navigating the market environment will not be easy. 

Customers' preferences are changing from physical buying to e-commerce owing to which, businesses are expanding their online operations at an exceptional pace. Whether it is a B2C or B2B market, content is the most important thing that determines customer choices and companies' growth. Good content allows businesses to achieve their three major goals which include increasing sales, cost savings, and attaining a loyal customer base. And, to keep the customers updated with the latest content, blogging serves as the best solution. As per an article by Hubspot, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Therefore, every entrepreneur or small scale business owner must have a blog to survive amidst big brands in the competitive market.