Tips to Win Buyers and Influence Sales Using Shopify Apps

Title: Tips to Win Buyers and Influence Sales Using Shopify Apps


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Tips to Set up a High-Converting Shopify Store
like Amazon

• Set up a High-Converting Shopify Store In Easy
  Steps

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Shoppers are looking for a personalized
experience when choosing the online store they
want to shop from. 59 of customers say that
personalization influences their shopping
decision. Amazon does a fantastic job of
providing a personalized experience for your
shoppers and building credibility. We wanted to
help you replicate the kind of success that
Amazon sees. Read about the tactics used by
Amazon to engage and convert their shoppers and
learn how you can set them up on your Shopify
store to generate more revenue.
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Increase Shopper Browsing With Storefront
Recommendations

• When shoppers land on Amazons homepage, they are
  greeted with product recommendations. First up,
  Amazon displays a Recently Viewed widget so
  that shoppers can instantly access last viewed
  products.
• If you want to replicate Amazons recommendation
  experience, you can display the Recently Viewed
  Products recommendation widget on your
  storefront with our wiser shopify app. Based on
  best practices, displaying the New Arrivals
  widget or Trending Products widget on your
  storefront will help you gain the traction you
  need.

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• Showcase Collections that are in Demand

Amazons storefront displays its trending
collections, based on what the shopper was
previously searching for as well as based on what
consumers, in general, are looking for. On
the Shopify theme editor, you can add collections
to your storefront. Ensure that these collections
are relevant to the shopper during the time. For
instance, you can curate an Essentials
collection with products best suited for shoppers
while they work from home or stay safe. If you
are a fashion store, you can display loungewear
for shoppers.
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• Display Product Reviews Testimonials on the
  Product Page

Display reviews are the best way to allow
shoppers to see what other customers think of the
product and help them make a decision. Amazon
collects and displays reviews on their product
pages, allowing customers to rate the
product. The Photo Reviews Testimonials app
allows you to collect and display reviews and
ratings on your Shopify store. You can customize
your reviews section however you please and even
moderate the reviews you are receiving.
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• Product Page Recommendations to Lower drop-offs

On the product page, Amazon displays up to 8
recommendation widgets. These product
recommendations allow Amazon to provide
opportunities for the shopper to continue looking
at other products, even if they dont want to buy
the product they are looking at. Make your
product pages convert better by displaying
recommendations like Amazon. Using Wiser, you can
display the Related Items widget and Inspired
by Your Browsing History widget to provide
relevant and personalized recommendations that
shoppers are sure to click on. If you have
bundle offers, ensure that you use the
Frequently Bought Together widget to display
these offers on the product page.
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• Cart Page Recommendations to Increase AOV

• Amazon displays 6 recommendations widgets
  including Saved for Later widget, Sponsored
  Products Related to Items in your Cart, and
  Browsing History.
• If youd like to follow Amazons lead, there are
  2 types of recommendation widgets you can display
  on the cart page
• Inspired by Your Browsing History
• Recently Viewed Items

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