SWOTTOWS - PowerPoint PPT Presentation

Title: SWOTTOWS


1
SWOT/TOWS
2
SWOT Analysis
WEAKNESSES
STRENGTHS

Factors About your organisation
OPPORTUNITIES
THREATS
Factors External to your organisation
3
TOWS
STRATEGY 1 2 3
T x 3
O x 3

How can we overcome our weaknesses to maximise
our opportunities?
How can we overcome our weaknesses to minimise
our threats?
W x 3
How can we maximise our strengths to minimise our
threats?
How can we utilise our strengths to exploit our
opportunities?
S x 3
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THE TOWS MATRIX(after Welhrich, H and Koontz, H.
Management A Global Perspective)
Internal Strengths (S) Eg, strengths in
management, operations, finance, marketing.
Internal Weaknesses (W) Eg, weaknesses in areas
shown in the box of strengths
Internal factors External factors
SO Strategy Maxi-Maxi Potentially the most
successful strategy, utilizing the organizations
strengths to take advantage of opportunities
WO Strategy Mini-Maxi eg, developmental
strategy to overcome weaknesses in order to take
advantage of opportunities
External Opportunities (O) (Consider risks also
eg, PESTLEM)
ST Strategy Maxi-Mini Eg, use of strengths to
cope with threats or to avoid threats
WT Strategy Mini-Mini Eg, retrenchment,
liquidation, or joint venture
External Threats (T) eg, lack of energy,
competition, and areas similar to PESTLEM
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THE DYNAMICS OF TOWS ANALYSIS
Present Plus T etc
2
Present Plus T
1
Present
Time
Past