9+ Amazing Strategies to Reduce your Bounce Rates Now!

About This Presentation

Title:

9+ Amazing Strategies to Reduce your Bounce Rates Now!

Description:

What is a Bounce Rate? How to reduce the Bounce Rate? Here are 9+ Amazing Strategies to Reduce your Bounce Rates for your website! Call us now to know more! – PowerPoint PPT presentation

Number of Views:3

Slides: 19

Provided by: larry965

more less

Transcript and Presenter's Notes

Title: 9+ Amazing Strategies to Reduce your Bounce Rates Now!

1
9 Amazing Strategies to Reduce your Bounce Rates
Now!

Elsner Technologies
2

9 Amazing Strategies to Reduce your Bounce Rates
Now!
Did you know the importance of tracking actions
on your platform? Well, it is a win-or-lose
situation. Every action and data relevant to the
online platforms help understand it better and
bring effective solutions.
In all these, the websites bounce rate informs
if people are connecting with the content or not.
Having an online presence means you need to track
all the Key Performance Indicators to ensure you
meet the targets.

9 Amazing Strategies to Reduce your Bounce Rates
Now!

What is a Bounce Rate?
When you are focusing on increasing your sites
presence, it should always have minimal or no
bounce rates. It is typically the percentage of
users that visit your platform and leave without
taking any action or exploring the website.
A high bounce rate means you do not have engaging
or well-organised web pages to keep a visitor for
longer intervals.

The Factors that Affect the Bounce Rate are
Loading Speed It is crucial for user experience
and search engine optimisation. If your website
is not loading within 3 seconds, it will increase
the bounce rate and limit search engines search
visibility.
Heavy Web Pages These are pages that have too
many folds. This means it is harder for the users
to reach the relevant content and spend too much
time searching. This interferes with their
experience, and they might leave the page.

Call To Actions They are very effective for
eCommerce platforms only if you place them at the
right place. A complex or inaccessible CTAs will
occupy the platform without bringing any results.
External links It might be a useful feature only
if placed at the right location. The reason is it
will take the visitors to other sites and pages.
As external links open in a new window, the
visitors might stay there and affect your ability
to gain traffic.
Complex Structure The websites structure plays
a huge role in the visitors journey. Overly
complicated structures may not provide the
required information and consume too much time.

What is a Good or Bad Bounce Rate?
Before you start with the actual process, it is
important to know the basic level of bounce rate
Higher than 80 You have a serious issue with
the customer retention
Between 70 to 80 There is a problem with
website performance and needs attention
Around 50 to 70 This is the average range for
the website.
Around 30 to 50 It is considered as an
excellent number for a digital marketing strategy
Below 20 You might have applied the right
approach as this is extremely rated to achieve
So, above 70 means you have high bounce rates
and have to put great effort into improving
performance. When your website gains less than
30, you can pull off the limits and engage
potential visitors.

How to Reduce Bounce Rates of your Platform
Effectively?
1. Make the Content More Readable
The lack of readability will highly affect the
customer experience on the platform. The user
begins its experience only when the content is
easier to scan and provides valuable information.
Few tips for formatting your content
Add more subheadings in the content
Use pointers
Add charts, images, quotes, and more media
relevant to blogs
Ask questions to let the readers participate
Make the conclusion actionable
Keep headline big and bold

2. Integrate Compelling CTAs
After you have gained the traffic towards your
content and engaged them with it, it is time to
take action. You want each visitor to perform a
certain task to generate better results. An ideal
CTA should be
Prominent This means it should be above the fold
area to provide easy access to the visitors.
Unique Use bold, clear, and contrasting colours
Relevant It must prompt users to take the next
step
Commanding Text It should be confident to inform
users about the next action
When you optimise the Call-To-Action, every
element will play its role. Keep a close eye on
colour combination, text, font style, and font
size. Review the landing page performance by
using various online tools to understand the
positive and negative responses of your CTAs.

3. Internal Link Structure
This is the best method to reduce bounce rate on
your platform. Internal linking provides a
structure to the website by connecting the pieces
of content.
It becomes effortless to enable visitors to check
out more website pages. Also, now the users do
not have to look around as everything is
available within a few clicks. They help website
crawlers to discover web pages and increase
website relevancy.
Do not spam the reader with irrelevant linking,
affecting your website reputation. Use tools like
Yoast that helps to find related content that can
be internally linked.

4. Ease of Navigation
Confusing navigation is another reason that
visitors will be leaving your platform. The
navigation menu on the site and CTAs are crucial
elements of the website. Menus help users to know
the structure of the website and help to take the
next action seamlessly.
Optimal navigation will help to redirect users to
important pages. It must reflect the users
behaviour and make it effortless to reach the
desired destination. Some tools help to view the
areas of the website that gain the most
interactions. Focus on the Click-Through-Rate of
the website.

5. Remove Broken Links
Broken links on the website are repellent to the
visitors as they will quit browsing and increase
bounce rate. If your visitors cannot find the
relevant information, it may create frustration
and a poor experience.
You can easily find broken links with great tools
online, especially if you have a big website with
hundreds of pages. You might want to fix it by
adding a redirection, replacing the link, or
removing it from the content. Ensure that you
provide a disruption-free experience and that
visitors will spend a long time on the website.

6. Add a Useful 404 Page
This is essential because sometimes users land on
a non-existent page, and you do not want to lose
them. The 404 page provides a choice for the user
to navigate to another direction before they step
in bounce rate.
You might want to offer a search box that helps
the users move in any direction they want. Some
other things that you might consider
Home Page
Contact Us page
Previous page redirection
Alternative Page
Help
Also, improve the page by adding a bit of humour
to lighten up the situation and provide the
reason for leading this mistake.

7. Consistent Content
The SEO services Australia would always recommend
experimenting with content strategies. A
successful website must have a consistent content
plan.
It would help if you always avoided lengthy and
irrelevant topics on your website when it comes
to content. Content plays a higher role in
engaging users for a longer period. The goal is
to provide information to the visitors and give
them the best solution.

8. Display Your Credibility
Customers are getting smarter, so they will
carefully examine the website before taking the
final action. After the initial assessment, if
they find your platform relevant, they will move
forward.
It is not easy to gain trust on online platforms.
Search engines will give you lower rankings if
you have a high bounce rate. This leads to
invisibility on search engines and unable to
reach the target audience.
So, ensure to showcase awards, certifications,
industry affiliations, endorsements, and quality
scores. Make sure your website is secure for the
users to share their details. This ensures to
gain their trust and visitors become comfortable
with the website.

9. Handle Abandoning Users
Despite all the efforts, you should know why
people abandon the website. You can either let
them go or convert them to potential customers.
Various tools help understand the action that
leads to abandonment and target them at the right
moment.
Most platforms ask for an email address and basic
details to stay connected. After this, you can
display last-minute discounts to make them stay
with the help of PPC services Australia. This
allows staying connected and might generate
better revenue.

The Final Notice!
Begin the journey by analysing the bounce rates
of every landing page and determining the reasons
for losing the customer. Find the answers to the
below questions
Does your landing page include relevant content?
Is your content engaging?
Do you have unique CTAs?
Is the customer journey effortless?
What is the Navigation structure of the website?
This will ensure that you have monitored the
right elements to reduce the websites bounce
rate. Too many bounce rates will impede the
conversions and eventually affect the SEO.
Hopefully, you now have a clear picture of the
effect of bounce rate on your website
performance. Reach the experts to handle various
website segments without missing any crucial
opportunity.