Samsung Electronics Case Study

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Title: Samsung Electronics Case Study

1
SAMSUNGELECTRONICS CASE STUDY
2
INTRODUCTION

Samsung Electronics is the largest manufacturer
of the electronic smart devices and its
components not only for itself, but also for
other manufacturing companies such as Apple,
Sony, Nokia and so on.
The headquarters of the company is based in Suwon
of the nation South Korea, although it has
various subsidiaries in other nations, for
instance India.
It is famous for providing employment to around
308745 people around the world and has a network
of sales in around 80 nations worldwide.
Although it had its specialty in manufacturing
electronica components in its initial days, it
started producing smart devices in the recent
days including the new-age technologies such as
5G network.

3
REVENUE PROFIT

2012
The company of Samsung ended up with a profit of
27.18 billion on the revenue of 188.14 billion.
This was made up with 10 increase in the last
quarter of the year from the previous quarters.
2013
The overall revenue of the year summed up to
229.68 trillion indicating a 14 increase from
the previous year. The profit of the company also
showed an increase of 27 summing up to 36.79
trillion.
2014
The company experienced its lowest yearly gain
in 2014 by making a profit of 25 trillion which
was a 32 fall since the last year signifying a
drop in its marketing and business.
2015
The electronic organization made a profit of
only 5.63 billion in the year of 2015 over a
revenue of 44 billion. This overall downfall was
a failure to meet the customer expectations in
the sales of mobile devices.
2016
In this year, the company experienced a rise in
its sales. Hence it incorporated a profit of
7.92 billion on an overall revenue of 53.33
trillion.

4
EMPLOYMENT STRUCTURE

The organizational structure of the Samsung
Electronics Company shares the following
characteristics
Employees are given the scope developing their
own skills for the betterment of the organization
They can prove their passion for excelling in
their activities
They can accustom themselves to the modifications
and changes in the organization
The employees can maintain their integrity even
in the ethical situations
They will emphasize on the prosperity of
themselves as well as the organization

5
SWOT ANALYSIS

Strength
Considered as the prime manufacturer of
electronic devices, specializes in mobile
manufacturing, incorporates exclusive design and
marketing capabilities, shares a harmonious
relationship with the retailers
Weakness
Fails to stand against the competitors like
Apple, has limited potential increase in growth
due to dependency on consumer electronic sales,
usage of open source operating system in the
devices
Opportunity
Can incorporate new technologies such as
wearable, apply online marketing strategies in
various online websites, implement offshore
activities for focusing on core business
Threat
Consideration of the main competitor Apple and
their features, failure to meet up customer
expectations like the Chinese competitors of
Xiaomi and Huawei, failure to implement new design

6
FACTORS FOR SUCCESS

Technology
Manufacturer of the largest LCD display and
plasma HDTv
Design
Implementation of new age features and designs
Branding
Implementing digital marketing strategies
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