Lecture 9: Verbal reportsqualitative data analysis - PowerPoint PPT Presentation
1 / 13
Title:
Lecture 9: Verbal reportsqualitative data analysis
Description:
Lecture 9: Verbal reports/qualitative data analysis. Aims & Objectives ... To look at ways of analysing such data. Verbal reports ... – PowerPoint PPT presentation
Number of Views:51
Avg rating:3.0/5.0
Title: Lecture 9: Verbal reportsqualitative data analysis
1
Lecture 9 Verbal reports/qualitative data
analysis
- Aims Objectives
- To examine a variety of qualitative techniques
such interviews, protocols, and other field based
techniques such as diaries etc - To look at ways of analysing such data
2
Verbal reports
- Behaviourism saw the down fall of introspection
- However, much of what psychology is interested
in, is not directly observable - Resurgence of an interest in language
3
Protocols
- HIP model
- Used in-situ to provide concurrent recall
- Declarative knowledge
4
Retrospective recall
- Recall of past events (stress, coping, memories
etc) - Mood congruency effect
- Reconstructive memories/effort after meaning
- Memorable things are better remembered
5
Diaries
- Allow direct in-situ observations
- End of each day (cf. retrospective)
- Signal contingent
- Event contingent
- Interval contingent
- Analysis is via hierarchical linear modelling
6
HLM
Level 2
Level 1
7
Interviews
- Open ended
- Semi-structured
- Structured
- Face to face
- Social desirability
- Telephone
- High turn around Tele owner (mobiles)
- Sampling easy No visual aids
- Follow up easy Fewer questions
- Low refusal (foot in the doors) Limited channel
8
Observations
- The effect of the observer
- Alter the behaviour
- Infer rather than record
- Validity
- Teacher strikes pupil (no inference)
- Teacher is aggressive (inference)
- Reliability
- High category number high reliability/low
validity - Low category number low reliability/high
validity
9
Participant observations
- Reprisals
- Legal issues
- Ethics
- Subjectivity
10
Case studies
- Generate new and novel hypotheses
- Fine grained analysis
- Freud, Ebbinghaus
- Popular in medicine
- Clinical vs statistical significance
- Extensive vs intensive
- Rise of Fischarian statistics
11
Content analysis
- Units of analysis
- Reliability
- Accuracy reliability
- Validity
- External referents
- Coding
- Manifest
- Latent
- Quantification
- Dummy codes
12
Discourse analysis
- Function
- Variation
- Construction
13
Examples from DA
- Three part lists
- I came, I saw, I conquered
- Maggie, Maggie, Maggie, Out, Out, Out
- Education, education and education
- The father, the son and the Holy ghost
- I am he, as you are he, as you are me
- Contrasts and 3 part list
- This is not the end. It is not even the beginning
of the end. It is perhaps the end of the
beginning.
Recommended
CrystalGraphics Presentations
