On Demand Data Mining ODDM from AutoLearn, Inc' - PowerPoint PPT Presentation
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On Demand Data Mining ODDM from AutoLearn, Inc'
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Use The Rules to 'Qualify' Potential Customers. Example Rule. If A Customer ... One Click Qualifying! Using your SalesForce.Com Platform. Click Button to Update ... – PowerPoint PPT presentation
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Title: On Demand Data Mining ODDM from AutoLearn, Inc'
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On Demand Data Mining ODDM from
AutoLearn, Inc.
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Use ODDM On Your CRM Data
- To Qualify Leads
- To Qualify Opportunities
- To Control Customer Churn
- For Targeted Sales and Marketing
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Insurance Company Example
- Given Existing Customer Information
- Socio-Demographic Data
- Product Usage Data
- Which Customers Would Be Interested In Buying a
Caravan Insurance Policy?
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Existing Customer Data
- Socio-Demographic Data - Derived From Zip Code
Areas - Average Size Household
- Average Age
- Percent Roman Catholic
- Plus 41 Additional Items
- Customer Product Usage Data
- Number of car policies
- Number of fire policies
- Number of life insurances
- Plus 40 Additional Items
- Total of 86 Variables
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Spreadsheet View of the Data
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The Big Question
- Can You Identify A Potential Caravan Policy
Customer? - Using ODDM
- One Click Is All It Takes!
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One Click Training Testing!
- Training
- Derive a Set of Rules From Existing Caravan
Policy Customers - Testing
- Use The Rules to Qualify Potential Customers
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Example Rule
- If A Customer
- Has A Fire Insurance Policy
- And Two or More Car Insurance Policies
- And Lives in a Neighborhood with a High
Percentage of Rental Houses - Then They Are Likely to Buy a Caravan Policy
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One Click Training! Using your SalesForce.Com
Platform Click Button to Start Training
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Training Find a Set of Rules
Extract Customer Data (Using Secure Data Channel)
ODDM Tool
Rules Created
SalesForce.com Database Server
OpSource.net Application Server
Rules Stored With Your Company Data
Entire process is in RAM
Email sent when processing completes
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One Click Qualifying!Using your
SalesForce.Com Platform Click Button to
Update Target Class Prediction 0.0 Not a
Potential Caravan Customer 1.0 Potential
Caravan Customer Target Probability Low /
Medium / High
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Testing Qualifying Potential Customer
ODDM Testing Tool
Customer Data
Rules
SalesForce.com
OpSource.com
Updates the customer record
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Customer Record(s) Updated
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One Click Is All It Takes!
- ODDM
- On Demand Data MiningFROM
- AutoLearn, Inc.
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