Title: ??? M994011023
1Chapter 7
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- ???
- ??? M994011023
- ??? M994011022
- ??? M994011019
- ??? M994011024
- ??? M994011016
- ??? M994012004
2???????
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- ???????(idiosyncratic)
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6??????
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- ?????? (high degree of customer contact)
- ???????????,?????????????????????????
- ?????? (low degree of customer contact)
- ?????????????????
7??????
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11??????
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- ??????(????????)
- Target
- ????(???????????????)
- ???? ???
- ????(??????????????????)
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- ??????(????????????????)
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12??Starbucks
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13Starbucks Process
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14??????
- 1. ?????? (????)
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- ?????? (One Stop Shopping)
- ???????????????????? (??)
- ???????????? (????)
15???????-??????
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eBay ? ? ? ?
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16???????????????
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4.02 ???????
3.91 ??
3.87 ????
3.82 ?????
3.79 ??????????
3.79 ????
3.72 ??
3.68 ????????
3.68 ????
3.66 ????????
3.66
17???????-???????
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26????????
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???? ??????? ???? ???? ????????????? ?????????????? ???????????????? ??????????????(??????trade-off)
27 ???????
- ????(service blueprint)
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- ??(poka-yokes)
- ????????????????????
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- ?????????????????3T?
- (task-??????treatment-??????????tangible-??????
????)
28???????????
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29???????????-?
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307-6 ??????????
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???? 1.???????????,????? 2.??????????,???????? 3.?????????, 4.???????? 5.?????? ????????????? ???
317-6 ??????????
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????? 1.??????????,????? 2.???????,???????? 3.????????????????? 4.???????????,???????? ?????? ??????
327-6 ??????????
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???? 1.???????????????????(????????????) 2.??????(????)?????????(????????????) Nordstrom?? Ritz-Carlton??
33?????????????
- 1.????????????????
- 2.????
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- 5.??????????,?????????
- 6.????????????????????
- 7.??????
34???????????
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- Chase?Dasu??????????????
- -??????(?????)?
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35??????????
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36???????
?7? ???????? ?7???
????????? (The New Service Development Process
Cycle )
37?????????????
?7? ???????? ?7???
?????????????????????????
TARGET CUSTOMERS
SURVICE PROVIDER
SURVICE PRECESS DESIGNERS
PROMISES
SUPPORT
SERVICE GUARANTEE POSITIVELY ! ABSOLUTELY
! OVERNIGHT !
DESIGN BASED ON CUSTOMER SATISFICATION
38?????????????
?7? ???????? ?7???
?? YAHOO ?????????24??????????????
39?????????????
?7? ???????? ?7???
?????(Waiting Line Analysis)???????????????????
40?????????????
?7? ???????? ?7???
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?7? ???????? ?7???
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42???????? ?????
TQM??
43TQM??
TQM Total Quality Management
????????? ?????????????
???( Management )??
???( Quality )??
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????? (120)
44????????
45TQM??
TQM Total Quality Management
????????? ?????????????
???( Management )??
???( Quality )??
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????? (120)
46?????(???????)
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CSI
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CSI ??????? (Customer Satisfaction Index)
47??HONDA ??????????
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10