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European Predictive Analytics market report defines and segments the Predictive Analytics market in Europe with analysis and forecast of revenue. This market was valued at $602.4million in 2013, and is expected to grow at a CAGR of 28.4% from 2014 to 2019.
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The surging competition across various industry verticals need to look out for newer technologies to maintain their foothold in the ever-changing market. Regardless of the industry type and organizational size, big data is generated with every instance of consumer interaction. Predictive analytics ensures that this big data is scrutinized and correlated with present and past historical trends, to predict future trends and consumer behaviors in the market.