International Wireless Communications Recycling Association IWCRA - PowerPoint PPT Presentation

Title: International Wireless Communications Recycling Association IWCRA


1
International Wireless Communications Recycling
Association (IWCRA)

• A Committee of the International
• Association of Electronics Recyclers

Presents
The Recycling of Wireless Devices
May 10, 2006 San Francisco, CA
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Wireless Recycling Key Drivers
2006 - 1.6 billion cell phone subscribers
worldwide. 200 million subscribers in U.S. 2010
Projected 2.0 billion cell phone subscribers
worldwide. 2006 915 million handset will be
sold. Annual growth rate 10-15
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Wireless Recycling Key Drivers

• Average users changes handset every 14-18 months
• In U.S. approximately 80 of handset sales are
  replacements.
• Multiple technologies create more waste
• Cell Phones are small and easily disposable
• More camera phones sold than digital cameras.

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Wireless Recycling Key Drivers

• Retired Handsets in U.S. estimated between
  100 million and 400 million.
• Self-Sustaining Economic Model (very different
  than CPU/Monitor/Television)
• High Re-use rate (60-65)

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IWCRA Session Agenda

• 1. The Economics of Wireless Recycling
• Craig Boswell, VP Operations, Hobi
  International, Inc.,
• 2. Collection Method Nonprofits
• Marc M. Leff, Founder Chief Operating Officer,
  GRC Wireless Recycling, Miramar, FL

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IWCRA Session Agenda

• 3. Collection Method Carrier/Retail/Manufacturer
  
• Jenifer Chambers, Director, Recellular, Dexter,
  Michigan
• 4. Collection Method Consumer
• James Mosieur, President, RMS Communications,
  Ocala, FL.

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IWCRA Session Agenda

• 5. Processing
• Jenifer Chambers, ReCellular, Dexter, Michigan
• 6. Regulatory Issues
• Bob Tonetti, Office of Solid Waste, EPA

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The Economics of Wireless Recycling

• Craig Boswell
• Vice President of Operations
• Hobi International, Inc.

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Outline

• Cellphone Recycling Overview
• Recovery Logistics
• Economics and Reuse

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Cell Phone Recycling

• Basics of cellphone recycling are the same as all
  e-waste recycling

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Cell Phone Recycling

• Primary scrap recovery for cellular phones in
  precious metal recovery
• Recovery process also yields mixed plastic
  stream, copper stream (primarily from A/C
  adapters), aluminum stream (unique to certain
  models), and batteries

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Cell Phone Recycling

• Parts recovery stream focuses on repair market
  for items such as LCDs, housings, antennas, and
  keypads
• Additional parts recovery stream exists for
  integrated circuits for both repair and commodity
  parts markets
• Significant percentage of phones are sent
  directly to PM recovery

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Cell Phone Recycling

• Potentially hazardous components for processing
• Lead from tin/lead solder on electrical
  interconnects in phones and accessories
• Batteries--NiCad, LiIon
• Beryllium--potentially in copper-beryllium alloys
  on connectors

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Recovery Logistics

• Small size and low mass of cell phones minimizes
  logistics issues as compared with other e-waste
  items
• Multiple transportation options are feasible
  including postal and package carriers

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Economics and Reuse

• Reuse is a key component to current self-funding
  recycling programs
• The reuse process typically includes the testing
  and refurbishing of the phones
• Accessories collected in the recycling process
  can also be part of the reuse cycle

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Economics and Reuse

• Reuse economic recovery is driven by many factors
• Phone condition
• Phone type (GSM, CDMA, TDMA,)
• Market conditions

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Conclusion

• The unique nature of cellphone recycling efforts
  that make them primarily self-sustaining are
• Small size of phones minimizes transportation
  costs
• Dynamic reuse market for phones
• PM value of non-reusable phones
• Minimal hazardous constituents

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Collection Methods - Nonprofits

• Marc M. Leff
• Founder Chief Operating Officer
• GRC Wireless Recycling
• Miramar, Florida

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Why Cell Phones as a Fundraiser?

• Cell Phones are Self Sustaining (the yield
  exceeds the processing cost)
• Over 100 million retired cell phones in the
  U.S.
• Easy to collect and ship due to small size.
• Collectors/donors realize environmental benefit.

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What Organizations are Eligible?
Domestic Violence Shelters, Social Service
Organizations, Religious Organizations, Schools,
Community Groups, Youth Organizations, Nonprofits
More.
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How Does the Process Work?

• Participating organizations sign up Shelter
  Alliance or Recycling Alliance, and receives
  marketing/logistics material.
• Organization collects retired cell phones from
  members community.
• Phones are shipped to GRC for processing.
• Immediate payment is issued to participant.
• Program is continuous and ongoing year- round.

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Social Benefits

• Over 2000 organizations in 50 states, Canada, and
  Puerto Rico actively engaged in recycling through
  GRC programs.
• Close to 4,000,000 raised for their causes, all
  through the recycling of retired cell phones.
• Over one million cell phones responsibly
  recycled.

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Business Consumers Participate

• Business Consumers recycle phones directly with
  GRC to benefit local charity partners.
• GRC matches phone donor with one of our 2000
  participants (we usually match a donor with a
  charity in his/her hometown.)
• GRC recycles the phones, funds forwarded directly
  to beneficiary
• Close to 10 of funds raised come through 3rd
  party phone donors.

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Nonprofit Collection The Process
Business Phone Donations
Schools Government
Corporations
Individuals

Nonprofit Participant

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About GRCs Programs for Nonprofits
Shelter Alliance Started with single domestic
violence shelter in early 2002. Program has grown
to 1800 participants in 4 years. Over 80 of
the domestic violence shelters in the U.S.
participate. Recycling Alliance Launched in
2005. Expansion of Shelter Alliance program. 200
participants Tailored for schools, nonprofits,
religious and community groups.
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About GRC Wireless Recycling
Located in Miramar, Florida Website
www.grcrecycling.com Founded in December
2001 Recycling Facility Capable of Processing
3,000,000 units annually Founding partners have
over 35 combined years in cell phone
industry Additional programs include Wireless
Scrap Recycling and Wireless Asset Recovery
(tailored for wireless dealers, distributors, and
repair centers)
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Collection Methods Industry
Jenifer Chambers ReCellular Dexter MI
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Agenda

• Industry Players
• Collection Methods
• Collection Messaging
• Future Trends

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Industry Players

• 1999 CTIA Wireless Foundation and Motorola
  launch first recycling program CALL TO PROTECT
• 2001 Verizon Wireless launches first national
  retail program with HopeLine

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Industry Players cont.

• Carriers
• SprintNextel - education
• T-Mobile Huddle Up
• Cingular launching in 2006
• OEMs
• Motorola - education
• Nokia - reclamation
• Retailers
• Best Buy Boys and Girls Club
• Wal-mart local charities
• RBRC
• 30,000 collection points in US and Canada

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Collection Methods

• In-Store
• Prepaid Envelopes
• Box
• POS
• Online
• Corporate
• Charitable Partners

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Collection Methods What happens to the phones?

• Industry Customer Care
• Repair/Warranty centers
• Insurance programs
• Resold for Personal Gain
• eBay
• Buy one at a time
• Phone swap
• Donation/Recycling Programs
• Wireless industry
• Independent companies

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Collection Methods Where do the phones go?

• Reuse/Recycling
• 65 of handsets reused in original form
• 35 recycled for precious metal content
• Domestic/International
• 50 used domestically for replacement phones or
  prepaid programs
• 50 exported for developing markets

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How-To Guide Recycling doesnt just happen

• Phone recycling is a product, and must be treated
  like a product
• Product
• Placement
• Promotion
• Price

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How To Guide The Participation Pyramid
Low
Environmental
Participation Level
Charitable
Convenience
Financial
High
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Future Trends

• Recycling solutions at all retailers
• Recycling solutions at all customer interfaces
• Increase in employee awareness
• Increase in consumer awareness

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Consumer Collection
James Mosieur President RMS Communications Ocala,
FL
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Why We Started

• Number of cell phone users increasing
  dramatically each year
• Lack of effective recycling options for consumers
  with old cell phones
• Frustrated consumers throwing cell phones away in
  landfills
• Our technical expertise was well suited to
  develop this product

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About CellForCash.com

• First direct from consumer cell phone buy back
  website
• Launched November 2002
• Over 500 models currently qualify for payment
• Pay out between 4 and 200 per phone
• Free recycling option for phones not qualifying
  for cash payment
• No cost to users

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How CellForCash.com Works

• Consumer locates phone on website
• Agrees to price offered, terms and conditions
• Fills out form to generate order
• CFC sends box to consumer
• Customer mails phone to CFC
• Customer receives payment

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Key Site User Metrics

• Demographics
• Gender
• Male - 51
• Female - 43
• Age Groups
• 18-29 40
• 30-39 23
• 40-49 17
• 50 and over 12
• Average Transaction Data
• Number of Phones 1.6
• Phone Value 29.47

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Site Survey Results

• How often do you replace your cell phone?
• 54 of users responded every 18 months or less
• Are you committed to recycling?
• 82 said Yes
• Do you think recycling electronic equipment is
  important for the environment?
• 59 said Yes
• 38 said I dont care
• Do you realize several states are considering
  making it illegal to throw an old cell phone in
  the trash?
• 79 said No
• Are you planning on replacing your cell phone
  before the end of the year?
• 54 said Yes

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About RMS

• Electronics repair and sales specialists since
  1985
• Senior managers have average of 12 years in the
  wireless industry
• Two locations
• 140 employees with 80,000 ft2 office and
  processing space
• Ocala, FL
• Corporate Headquarters
• Processing facility concentrating on wholesale
  sales and end of life disposal
• Dallas, TX
• Technical services
• Product refurbishment, software upgrades
• Manufacturer returns, Warranty repair

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• Questions?

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Processing
Jenifer Chambers Recellular, Inc. Dexter, MI
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Collection Box Processing
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Re-Use Process
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Distribution Market Segments

• Four Primary Distribution Channels
• Carriers Resellers Repair Facilities Brokers

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Distribution - Geography

• United States 60
• Prepaid applications, replacement units
• Latin America 15
• Low-cost alternative to brand new
• Far East 20
• Supplemental product
• Other 5

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Regulatory Issues

• Bob Tonetti
• Office of Solid Waste
• EPA