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Health Promotion HE 3514 and HE4509: Introduction

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Introduce you to the course aims and topics that will be covered during the semester. ... READ Journals, text books, newspapers broad sheets and tabloids! ... – PowerPoint PPT presentation

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Title: Health Promotion HE 3514 and HE4509: Introduction


1
Health Promotion HE 3514 and HE4509 Introduction
  • Steve Brindle

2
Intended learning outcomes for this session
  • Introduce you to the course aims and topics that
    will be covered during the semester.
  • Tips and traps for success (or otherwise)!
  • Outline the nature of the course assessments,
    expectations about criteria used for assessment
    and the support available to you to optimise the
    learning experience during this course
  • Review notions of health and illness, and models
    of health determinants.

3
Course Aims
  • Theoretical basis for, and current practice of
    health promotion in the UK.
  • Various approaches, (UK overseas) to improve
    the health of individuals, communities and larger
    populations.
  • Debates about evidence evaluation.
  • Raise awareness about a range of UK- based health
    promotion policies and programmes.

4
Topics
  • A review of concepts of health and health
    determinants.
  • The nature, principles and values of health
    promotion.
  • Theories of behaviour change.
  • Theories of community change - including
    community development.
  • Population based approaches to health promotion
    settings for health promotion.
  • Politics and healthy public policy smoking
    legislation.
  • Planning health promotion programmes.

5
Topics
  • Social marketing, health and the media.
  • Evaluating health promotion.
  • International health promotion.
  • Inequalities.
  • Current debates about obesity as a public health
    issue, determinants and current thinking about
    actions (existing and proposed) to deal with this
    perceived problem - prevention and treatment.

6
Three Assessments
  • 1. Continuous Assessment accounts for 50 of
    overall mark
  • A. Individual Essay - worth 25 of overall
    grade
  • Due Noon on Friday, 22nd February 2008
  • B. Health Promotion Programme Plan - worth 25
    of overall grade
  • Due Noon on Friday, 2nd May 2008
  • 2. Exam accounts for 50 of total course grade
  • Final grade Based on a possible CAS score of 20

7
A. Essay
  • Requirements
  • 1,500 word essay Based on PUBLISHED
    LITERATURE!!! i.e. refereed journal article and
    academic sources.
  • Pick one topic from A or B.

8
Essay Topic 1
  • In March 2006, the Scottish Executive
    introduced the Smoking, Health and Social Care
    (Scotland) Bill 2006 which banned smoking in all
    public places in Scotland.
  • Why was this bill introduced, and, what does the
    literature suggest are the possible benefits,
    costs and consequences to Scottish society of
    this legislation?
  • Please consider wider medical, social, cultural,
    economic arguments.

9
Essay Topic 2
  • Within current health promotion policy, the
    Scottish Executive has stated (as an ideal) that
  • every adult accumulates 30 minutes of
    moderate physical activity (the equivalent of
    brisk walking) most days per week. 1. Scottish
    Executive (2003) Improving Health in Scotland
    The Challenge. Edinburgh.
  • 1.Outline current levels of physical activity in
    the Scottish population, highlighting any
    variations between population sub groups.
  • 2.Discuss factors that may prevent or support the
    individual groups that you identify in 1., in
    achieving this goal.

10
B. Health Promotion Programme Plan
  • Using existing evidence, prepare and submit a
    written report (2,500 words) that
  • 1. Outlines possible factors that evidence
    indicates is responsible for the problem, i.e.
    behavioural, biological social, economic,
    environmental etc.
  • 2. Identifies and suggests possible range of
    interventions that have been/could be used to
    address the problem.
  • 3. Identify the key stakeholders (individuals and
    agencies) that need to take part in and/or be
    consulted to enable the suggested interventions
    to be implemented.

11
B. Health Promotion Programme Plan (cont)
  • 4.Outlines proposed timescales for the
    implementation of your chosen intervention(s),
    providing a justification for them.
  • 5.Suggests possible measures of success that you
    would use to determine the effectiveness of your
    intervention(s), i.e. how would you know if you
    have made a difference, what would changes would
    you look for, and when would you expect to see
    those changes.
  • 6.Finishes with a reflective assessment of the
    strengths and weaknesses and/or potential threats
    to your proposed programme plan.

12
NB. There are different sets of requirements for
3rd and 4th year students
  • Health Science and any 3rd year students will
    complete the first five elements as a group
    exercise, but will complete the 6th element
    individually to be submitted with their groups
    programme plan.
  • Elements 1-5 - 75 of assignment marks
  • Element 6 - 25
  • Sports Studies students must submit individual
    programme plans.

13
Health Science Students Recording
decision-making and respective contributions
  • Record of decision-making processes - common
    practice within and outside academia.
  • Common public and commercial sector practice -
    public/share holder accountability.
  • Public health governance.

14
Health Science Students Group meetings and
project portfolio
  • All group meetings should be formalised.
  • Meeting record to contain
  • a brief description of main decisions taken,
  • the named individual responsible for a specific
    piece of work. (a quarter A4 size!!!)
  • Attendance at all meetings need to be verified by
    attendees signatures.

15
Health Science Students Group meetings and
project portfolio
  • All Health Science students must keep an
    individual record of group meetings and related
    correspondence.
  • Include all e-mails related to the production of
    your report in your individual portfolios.
  • Onus on students to provide material evidence of
    contribution.
  • Individual portfolios must be submitted with
    final report.

16
Recommended Course Reading
  • Naidoo, J., Wills, J. (Eds.). (2008). Health
    studies An introduction (2nd ed.). Houndsmills
    Palgrave MacMillan.
  • Tones, K., Tilford, S. (2001). Health
    promotion Effectiveness, efficiency and equity
    (3rd ed.). Cheltenham Nelson Thornes.
  • Naidoo, J., Wills, J. (2000). Health promotion
    foundations for practice Balliere Tindall Royal
    College of Nursing.
  • See course outline for additional references and
    resources.

17
Tips!
  • Health and health promotion are contested
    concepts!
  • Health has been viewed by Western societies
    during recent history as associated with the
    presence or absence of disease and illness.
  • Medically dominated field - scientific
    understanding and knowledge base.
  • This view is increasingly challenged on many
    fronts.
  • This course is designed to challenge your
    currently held views (values) about health
    promotion even if you think that you dont have
    any such views on the issue yet.

18
Tips!
  • READ Journals, text books, newspapers broad
    sheets and tabloids!!
  • Listen - Radio - News bulletins Health and
    health promotion are news!!
  • Watch TV news bulletins, documentaries,
    political debates.
  • Be critical - what and whose views are being
    promoted?
  • Lobby groups (single issues patient groups),
  • Professional groups (doctors or other health
    professionals),
  • Business interests - health is big business!
  • Political interests - health is a political
    issue!

19
To avoid the traps Dont hand in work that is
  • Poorly referenced or lacks academic references!
  • Plagiarised
  • An uncritical regurgitation of facts.
  • Not answering the question!
  • Not based on the CAS scale.
  • Late!!!
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