Haruya Harry Maruyama - PowerPoint PPT Presentation

Title: Haruya Harry Maruyama


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• Haruya Harry Maruyama
• President CEO DENSO International America

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A Defining Moment

• DENSO has revised its forecast for FY 08
• Sales will be lower
• This is an opportunity to approach everything we
  do with a fresh perspective

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Committed to Our Customers

• DENSO has a long history here
• Sold first product in 1964
• 25 manufacturing plants operating in North
  America today

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Future Growth

• Depends on innovative technology
• Investigate new ways to meet customer, society
  needs

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Cultivating the Green Machine

• Hiromi Tokuda Executive Vice PresidentDENSO
  CORPORATION

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Automotive Industrys Issue

• Concerns of global warming and oil consumption
  will further accelerate
• Developing environmentally friendly vehicles that
  consume less fuel and emit fewer CO2 emissions is
  a big issue facing the automotive industry today

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DENSOs Focus

• Reduce environmental impact of a product over its
  lifecycle

Transportation
Manufacturing
Use
Procurement
Disposal
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New Radiator Tank

• Developed a new radiator tank made with
  40-percent plant-derived resin material, reducing
  CO2 emissions at its lifecycle

Manufacturing
Photosynthesis
Disposal
Thermal Recycle
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Research of Cultivating Algae
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DENSOs Main Areas

• Make products, smaller, lighter and more
  efficient
• Improve the efficiency of combustion engines
  Gasoline and Diesel
• Improve energy management
• Increase technology for hybridization idle stop
  and start, and hybrid vehicle systems

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DENSOs Main Areas

• Make products, smaller, lighter and more
  efficient
• Improve the efficiency of combustion engines
  Gasoline and Diesel
• Improve energy management
• Increase technology for hybridization idle stop
  and start, and hybrid vehicle systems

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New Air Conditioning System

• This year, plan to launch a new air conditioning
  system for passenger cars, using ejector
  technology

• Result of continued work on the worlds first
  refrigeration unit using an ejector cycle
  introduced in 2003

Ejector cycle introduced in 2003
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Advantages of new system

• Reduced size of the ejector and improved
  installation
• Enable to reduce systems fuel use by 30 to 40
  percent at maximum depending on conditions

Mixing and Diffusing Part
Nozzle Part
(20-30m/s)
(1-2m/s)
(100-200m/s)
Refrigerant Flow Speed Image in Ejector
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Air Conditioning Unit for Compact Cars

• 20 percent smaller, 12 percent lighter, consume
  14 percent less power than conventional units

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DENSOs Main Areas

• Make products, smaller, lighter and more
  efficient
• Improve the efficiency of combustion engines
  Gasoline and Diesel
• Improve energy management
• Increase technology for hybridization idle stop
  and start, and hybrid vehicle systems

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Penetration of Direct Injection
(DENSOs estimate)
Port Injection
Direct Injection
Gasoline vehicles in North America
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Gasoline Direct Injection System

• Achieve the the worlds smallest fuel particle
  spray about 10 to 15 microns
• Provide an optimal spray for combustion

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200MPa Diesel Common Rail System

• Introduced 200MPa Common Rail System in Europe
• Available for piezo and solenoid injectors
• Plan to be introduced worldwide by 2010

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DENSOs Main Areas

• Make products, smaller, lighter and more
  efficient
• Improve the efficiency of combustion engines
  Gasoline and Diesel
• Improve energy management
• Increase technology for hybridization idle stop
  and start, and hybrid vehicle systems

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Energy Management

• Our unique approach to reduce, recover, reuse
  fuel energy lost or not used for driving

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DENPI - developed by DENSO

• DENPI is an index to optimize fuel used in
  generating a vehicles electrical power
• Better management of the alternators charge
  results in less fuel consumption

DENPI (g/kWh)
Fuel Consumption to Generate (g/h)
Generating Power (KW)
??????(5)
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Cold Storage System

• Our engineers in various areas are developing
  together
• Houses cold energy and directs it as needed to
  the cabin when the engine powers down such as at
  idle stop

Cold Storage System
Powertrain Area
Air Conditioning Area
Electric Area
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DENSOs Main Areas

• Make products, smaller, lighter and more
  efficient
• Improve the efficiency of combustion engines
  Gasoline and Diesel
• Improve energy management
• Increase technology for hybridization idle stop
  and start, and hybrid vehicle systems

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Progress of hybridization
(DENSOs estimate)
Conventional engines
Idle StopStart
Hybrid vehicles
Electric vehicles
Vehicle Types in Global Market
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Idle Start and Stop System

• Last November, launched the worlds first
  permanently engaged starter in Europe

Permanently Engaged Starter

• 3 percent improvement in fuel consumption
• Quicker, quieter idle start
• Less vibration

Flywheel with built-in one way clutch
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Hybrid Vehicles
Motor Generator
Battery
Inverter
Engine
ECU
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DENSOs Inverter

• DENSO developed a higher-power compact inverter
  in 2007
• Unique cooling structure offsets additional heat
  generated by the increased power

Stacked cooler
ECU
Cooling Tube
Power Device
Cooling structure
Capacitor
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Motor Generator

• Currently we are developing motor generator

Battery
Motor Generator
Inverter
Engine
ECU
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Future Vehicles

• Future vehicles must continue to be more
  environmentally friendly

• Driving should be an enjoyable experience

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DENSO in North America

• DENSO has been contributing to the U.S. auto
  business for more than 40 years

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Technical Center in Southfield

• Recently expanded for a third time since 1984
• About 300 engineers are dedicated to the areas
  of environment, safety, comfort and convenience

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• Thank you
• Questions Answers