Title: Hungarian Management Consulting Industry in Highlights of European Trends
1Hungarian Management Consulting Industry in
Highlights of European Trends
Dr. György Gonda, member of the Board of
VTMSZ FEACO Conference, Budapest 9 November 2006
2 VTMSZ in nutshell
- Founded 1990 (VTMSZ, Association of Management
Consultants in Hungary) - FEACO member since 1993, ICMCI member since 1996
- Number of corporate and individual members 54
190 - Number of consultants at member companies 1300
- Number of CMCs 180
- Turnover of member companies in 2005 125 million
Euro - Turnover of the Hungarian MC market in 2005 251
million Euro (11 growth) - Contribution to the GDP 0,29
- Growth of GDP in 1995 4,1
- Turnover of corporate members represents about 50
percent of the domestic MC market
3Flying together with Europe
- Growth of MC market
turnover () -
EUROPE
HUNGARY - 1998
15,0
14,0 - 1999
16,0
16,0 - 2000
15,5
15,0 - 2001
11,5
7,0 - 2002 -
2,0
1,5 - 2003
3,5
-2,0
- 2004
3,7
5,0 - 2005
14,0 (8,0)
11,0 (5,0) - Source FEACO
4Turnover per business services in 2005
- Total turnover/ Europe 61,6 bn. Euro
- Total turnover / Hungary 251 mill. Euro
- EUROPE ()
HUNGARY () - Business Consulting 42,5
58,3 - Outsourcing 20,9
0,8 - Dvpt. and integration 19,0
4,1 - IT consulting 12,3
19,0 - Other 5,4
17,8 - Source FEACO, VTMSZ
5Turnover per business services in 2004
- BY PREVIOUS GROUPING OF SERVICES ()
- Corporate Strategy
Services 38,0 - Operations Management
37,0 - HR Consulting
21,0 - IT Consulting
4,0 - Outsourcing
- ! -
-
6From the company side
- Market share by size of consultancy in Hungary
in 2005 () - SMALL
35,0 (15,1 in Europe) - MEDIUM
10,0 (28,8 in Europe) - Top 20
55,0 (56,1 in Europe) - Average growth rates by size of consultancy in
Hungary in 2005 () - SMALL
9,8 - MEDIUM
5,2 - TOP 20
18,0 - Source VTMSZ
7Analysis by client industry
- Contribution to turnover in
2005 () -
EUROPE HUNGARY - Industry
25,1 20,2 - Financial Services 20,5
17,5 - Public Administration 17,4
11,5 - Telecom and Media 9,5
9,5 - Energy and Utilities 8,8
23,5 - Other
8,3 11,0 - Transport and Travel 5,4
3,8 - Wholesale and retail 5,1
2,3 - Source FEACO, VTMSZ
8Experiences since joining the EU 1
- business as usual in the Hungarian MC industry,
no substantial change - neither Hungarian nor foreign consultants rush
to work abroad (market, - language, cultural differences, etc.) non the
less opening up the markets - members of VTMSZ were previously EU-compatible
too (ethical - standards, CMC, methodologies, client
management, etc.) - EU membership means more assignments for legal
advisers, training - companies, firms dealing with application and
tender preparation, not - for the management consultants
- number of bunglers, doctors of miracle is
increasing in the profession - only few MC project cover more than one EU
country
9Experiences since joining the EU 2
- few consulting assignments for the EU itself
- income from EU-related consulting assignments in
Hungary - is around 1 percent of total, equal the average
of - FEACO members
- public procurement procedure is already more
controlled and trans- - parent
- In the next 5-8 years we expect good, growing
market for EU-related consulting since the
development of the Hungarian business and
technical infrastructure, SMEs, business
training, etc. will be co-financed partly by the
EU. Local consultants provide more support to the
Hungarian applicants in tendering at the EU. The
MC industry forecasts boom deriving from the
National Development Plan 2. too.
10New challenges for VTMSZ and Hungarian MC
industry in the coming years 1
- To get deeply acquainted with the operation and
regulations of EU - To establish new, EU-related competences to be
exported to the future member countries of EU - To improve the number of consultants with high
quality competences and skills - Professional support for universities and
colleges in teaching and training postgraduate
consultants - To improve experience in outsourcing
- To improve outsourcing capacities urgently
11New challenges for VTMSZ and Hungarian MC
industry in the coming years 2
7. To participate in further improving
transparency and extension of public
procurement 8. To protect the business and
ethical interest of the MC profession against
jugglers 9. To strengthen lobby activity at
domestic and EU institutions 10. To establish
and to operate efficient strategic alliances and
cooperation between consultants and key clients
institutions (e.g. public sector)
12Forecast and main trends in Hungarian MC industry
and market 1
- 10-12 average growth per year (by the new
grouping of services) is expected in the turnover
of Hungarian MC sector between 2006-2010 - Polarization of market between small and large
consulting firms is expected to continue - Main drivers of growth - EU-related consulting
assignments - -
public administration and sector - -
medium size client enterprises -
-
13Forecast and main trends in Hungarian MC industry
and market 2
- Services with (expected) high demand in the
coming years - CRM
- SCM
- outsourcing, sourcing, insourcing
- HRM (performance measurement, assessment and
management compensation systems retirement
schemes) - value chain engineering
14Forecast and main trends in Hungarian MC industry
and market 3
- Client industries with (expected) substantial
demand for consulting in the coming years - public administration and public sector
- financial services
- telecom and media
- energy and utilities
- healthcare
- other services
15Conclusions
- the Hungarian MC market is matured with high
quality players, with broadly based
experience,with sophisticated service and fee
system - MC market and industry reflects similar features
to those of industrialized EU-countries - after joining the EU in the Hungarian management
consulting industry business as usual , no
surprise, no earthquake - polarization of MC service providers, lack of
medium size companies, huge competition - focus on solution consulting and smartconsulting
- demanding clients, quality is first, depressed
fees - clients expect from consultants to find new
profit sources - VTMSZ accepted new strategy focusing on
business, ethical and lobby interests of its
members
16Questions and answers
- THANK YOU FOR THE ATTENTION