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Hungarian Management Consulting Industry in Highlights of European Trends

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Title: Hungarian Management Consulting Industry in Highlights of European Trends


1
Hungarian Management Consulting Industry in
Highlights of European Trends
Dr. György Gonda, member of the Board of
VTMSZ FEACO Conference, Budapest 9 November 2006

2
VTMSZ in nutshell
  • Founded 1990 (VTMSZ, Association of Management
    Consultants in Hungary)
  • FEACO member since 1993, ICMCI member since 1996
  • Number of corporate and individual members 54
    190
  • Number of consultants at member companies 1300
  • Number of CMCs 180
  • Turnover of member companies in 2005 125 million
    Euro
  • Turnover of the Hungarian MC market in 2005 251
    million Euro (11 growth)
  • Contribution to the GDP 0,29
  • Growth of GDP in 1995 4,1
  • Turnover of corporate members represents about 50
    percent of the domestic MC market

3
Flying together with Europe
  • Growth of MC market
    turnover ()

  • EUROPE
    HUNGARY
  • 1998
    15,0
    14,0
  • 1999
    16,0
    16,0
  • 2000
    15,5
    15,0
  • 2001
    11,5
    7,0
  • 2002 -
    2,0
    1,5
  • 2003
    3,5
    -2,0
  • 2004
    3,7
    5,0
  • 2005
    14,0 (8,0)
    11,0 (5,0)
  • Source FEACO

4
Turnover per business services in 2005
  • Total turnover/ Europe 61,6 bn. Euro
  • Total turnover / Hungary 251 mill. Euro
  • EUROPE ()
    HUNGARY ()
  • Business Consulting 42,5
    58,3
  • Outsourcing 20,9
    0,8
  • Dvpt. and integration 19,0
    4,1
  • IT consulting 12,3
    19,0
  • Other 5,4
    17,8
  • Source FEACO, VTMSZ

5
Turnover per business services in 2004
  • BY PREVIOUS GROUPING OF SERVICES ()
  • Corporate Strategy
    Services 38,0
  • Operations Management
    37,0
  • HR Consulting
    21,0
  • IT Consulting
    4,0
  • Outsourcing
    - !

6
From the company side
  • Market share by size of consultancy in Hungary
    in 2005 ()
  • SMALL
    35,0 (15,1 in Europe)
  • MEDIUM
    10,0 (28,8 in Europe)
  • Top 20
    55,0 (56,1 in Europe)
  • Average growth rates by size of consultancy in
    Hungary in 2005 ()
  • SMALL
    9,8
  • MEDIUM
    5,2
  • TOP 20
    18,0
  • Source VTMSZ

7
Analysis by client industry
  • Contribution to turnover in
    2005 ()

  • EUROPE HUNGARY
  • Industry
    25,1 20,2
  • Financial Services 20,5
    17,5
  • Public Administration 17,4
    11,5
  • Telecom and Media 9,5
    9,5
  • Energy and Utilities 8,8
    23,5
  • Other
    8,3 11,0
  • Transport and Travel 5,4
    3,8
  • Wholesale and retail 5,1
    2,3
  • Source FEACO, VTMSZ

8
Experiences since joining the EU 1
  • business as usual in the Hungarian MC industry,
    no substantial change
  • neither Hungarian nor foreign consultants rush
    to work abroad (market,
  • language, cultural differences, etc.) non the
    less opening up the markets
  • members of VTMSZ were previously EU-compatible
    too (ethical
  • standards, CMC, methodologies, client
    management, etc.)
  • EU membership means more assignments for legal
    advisers, training
  • companies, firms dealing with application and
    tender preparation, not
  • for the management consultants
  • number of bunglers, doctors of miracle is
    increasing in the profession
  • only few MC project cover more than one EU
    country

9
Experiences since joining the EU 2
  • few consulting assignments for the EU itself
  • income from EU-related consulting assignments in
    Hungary
  • is around 1 percent of total, equal the average
    of
  • FEACO members
  • public procurement procedure is already more
    controlled and trans-
  • parent
  • In the next 5-8 years we expect good, growing
    market for EU-related consulting since the
    development of the Hungarian business and
    technical infrastructure, SMEs, business
    training, etc. will be co-financed partly by the
    EU. Local consultants provide more support to the
    Hungarian applicants in tendering at the EU. The
    MC industry forecasts boom deriving from the
    National Development Plan 2. too.

10
New challenges for VTMSZ and Hungarian MC
industry in the coming years 1
  • To get deeply acquainted with the operation and
    regulations of EU
  • To establish new, EU-related competences to be
    exported to the future member countries of EU
  • To improve the number of consultants with high
    quality competences and skills
  • Professional support for universities and
    colleges in teaching and training postgraduate
    consultants
  • To improve experience in outsourcing
  • To improve outsourcing capacities urgently

11
New challenges for VTMSZ and Hungarian MC
industry in the coming years 2
7. To participate in further improving
transparency and extension of public
procurement 8. To protect the business and
ethical interest of the MC profession against
jugglers 9. To strengthen lobby activity at
domestic and EU institutions 10. To establish
and to operate efficient strategic alliances and
cooperation between consultants and key clients
institutions (e.g. public sector)
12
Forecast and main trends in Hungarian MC industry
and market 1
  • 10-12 average growth per year (by the new
    grouping of services) is expected in the turnover
    of Hungarian MC sector between 2006-2010
  • Polarization of market between small and large
    consulting firms is expected to continue
  • Main drivers of growth - EU-related consulting
    assignments
  • -
    public administration and sector
  • -
    medium size client enterprises

13
Forecast and main trends in Hungarian MC industry
and market 2
  • Services with (expected) high demand in the
    coming years
  • CRM
  • SCM
  • outsourcing, sourcing, insourcing
  • HRM (performance measurement, assessment and
    management compensation systems retirement
    schemes)
  • value chain engineering

14
Forecast and main trends in Hungarian MC industry
and market 3
  • Client industries with (expected) substantial
    demand for consulting in the coming years
  • public administration and public sector
  • financial services
  • telecom and media
  • energy and utilities
  • healthcare
  • other services

15
Conclusions
  • the Hungarian MC market is matured with high
    quality players, with broadly based
    experience,with sophisticated service and fee
    system
  • MC market and industry reflects similar features
    to those of industrialized EU-countries
  • after joining the EU in the Hungarian management
    consulting industry business as usual , no
    surprise, no earthquake
  • polarization of MC service providers, lack of
    medium size companies, huge competition
  • focus on solution consulting and smartconsulting
  • demanding clients, quality is first, depressed
    fees
  • clients expect from consultants to find new
    profit sources
  • VTMSZ accepted new strategy focusing on
    business, ethical and lobby interests of its
    members

16
Questions and answers
  • THANK YOU FOR THE ATTENTION
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