GE2202 Globalization and Business

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GE2202 Globalization and Business

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We will use the Asian financial crisis of 1997 as a case study to illustrate the ... several real-world examples such as Alibaba.com, Amazon.com, Facebook, and so on. ... – PowerPoint PPT presentation

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Title: GE2202 Globalization and Business

1
GE2202 Globalization and Business
Introduction
2
1. Teaching Team and Schedule
3
Photos of Teaching Staffs
Dr. Isabel Yan (EF)
4
Overview of Dr. Yans Module

This module analyzes the various channels of
economic and financial linkages across countries
and discusses their implications.
In particular, the changing patterns of
international trade and investment are analyzed.
We will use the Asian financial crisis of 1997 as
a case study to illustrate the impacts of
increasing linkages across the globe.

5
Photos of Teaching Staffs
Dr. Vincent Fok (MKT)
6
Overview of Dr. Foks Module

Marketing is a process of identifying customers
and satisfying their needs.
The first half of the module is from the
consumers' perspectives. They have more choices
now and should be better off. People found it
more convenient to buy goods or even services
from other countries. However, in the long run
some local competitors may not be able to survive
and higher price may need to be paid.
The second half of the module is about selling
goods overseas. New challenges include but not
limit to operating in different languages,
cultures and practices, and regulations and
spending patterns.

7
Photos of Teaching Staffs
Dr. Raymond Lau (IS)
8
Overview of Dr. Laus Module

Information and Communication Technologies (ICT)
are the essential enabling tools which support
the rapid adaptation and the extreme flexibility
required by an interconnected, global economy.
In the global information age, the most
productive organizational structure is realized
through networking.

9
Overview of Dr. Laus Module

A network is simply a set of inter-connected
nodes such as the Internet.
A large scale technology enabled global network
facilitates the circulation of money,
information, images, goods, services, or people.
In other words, ICT provides the basic
infrastructure for us to develop a highly
efficient and cost-effective hub of
inter-connecting business units.
The most distinctive feature of this new form of
economy or organization structure is that one is
or is not connected to the network.
Be in the network, and you can share information
and, over time, improve your business
opportunities. Be out of the network, or become
switched off, and your business opportunities
vanish.

10
Overview of Dr. Laus Module

In this module, we will
First explore how ICT facilitates the smooth
operation of a world wide web of interacting
business units or individuals through several
real-world examples such as Alibaba.com,
Amazon.com, Facebook, and so on.
Second study the practical know-how of connecting
to the global information network after attending
this module.

11
2. Overview of GE 2202

Course ILOs (Intended Learning Outcomes)
Assessment

12
2.1 PILOs of GE Program

Upon completing a series of GE courses, students
will be able to
Apply intellectual and practical skills to
learning
Relate to diversity in terms of people and
cultures
Apply a broader knowledge of the natural and
physical world to their own experiences
Generate the capacity to assume individual and
social responsibilities
Generate the capacity for lifelong learning

13
2.2 CILOs of GE 2202

Upon completing GE 2202, students will be able
to
Describe the social, historical, economic,
political, cultural and technological forces that
drive the process of globalization.
Analyze the pros and cons of global economic and
cultural integration and the impact of
globalization on income re-distribution among
stakeholders.
Synthesize and evaluate the effects of
globalization on a variety of business practices.

14
2.3 Are CILOs aligned with PILOs?
15
2.4 Assessments