10 Mistakes Every New Ecommerce Website Should Avoid - PowerPoint PPT Presentation
Title:
10 Mistakes Every New Ecommerce Website Should Avoid
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new e-commerce websites tend to make mistakes which, if avoided, could save the trouble. Every startup is inexperienced and ‘Trial and Error’ is a must follow approach. In startups, blunders are supposed to happen and you should deal with it but, it’s always better not make one. – PowerPoint PPT presentation
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Title: 10 Mistakes Every New Ecommerce Website Should Avoid
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10 Mistakes Every New Ecommerce Website Should
Avoid
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- new e-commerce websites tend to make mistakes
which, if avoided, could save the trouble. Every
startup is inexperienced and Trial and Error is
a must follow approach. In startups, blunders are
supposed to happen and you should deal with it
but, its always better not make one. - Lets check out some mistakes that every new
e-commerce store should avoid.
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Website which is not SEO friendly
- Develop E-commerce website which is SEO friendly
and technically correct. SEO is the only factor
that will rank your website on Googles 1st page.
If your website doesnt follow search engine
rules, there are fair chances that your website
will never be able to compete with your
competitors. - If you already have a website, its time to work
on its SEO. You must focus On-Page as well as
Off-Page optimization of your e-commerce store.
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Bad user experience
- Your customers are visiting your online store but
if your websites load time is high or if they
find themselves getting stuck while navigating
then, your website has a bad UX. You need to
provide best user experience to your customers as
first impress matters a lot. Make sure that - Your website loads quickly
- All products are easily accessible by your
customers - Menu has listed all available categories
- Home page has banners and sliders to flaunt deals
and offers - Shopping cart is not complicated
- Users can add product reviews
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Not categorizing products
- An e-commerce website has thousands of products
and many new products are added every day. You
have to place every product under appropriate
category and subcategory. - Adding product pages without any grouping will
eventually create a chaos for you. Moreover,
placing product under proper category will help
users to navigate without any complex
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Not adding the product description
- When a customer comes to your product page and
doesnt find enough product description, then he
may not likely buy that product. The product
description should not be the one provided by
your manufacturers. - You need to write product description
considering the information your customers will
need before buying it. The product description is
the content that Google will prefer for ranking
thus, make sure you dont duplicate it or repeat
it.
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Keeping hidden charges or taxes during check out
- Many e-commerce websites add additional charges
like shipping, GST or other service taxes during
pay-out time. Your customer may feel cheated or
disappointed when theyll see their cart bill
more than what they expected. - To avoid this, you must mention shipping charges,
exclusive taxes and other additional charges on
the product page itself. Best will be to include
the taxes in product cost itself.
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Selling at a high price than competitors
- This is obvious that people wont buy from your
store if they are getting the same product at low
price on another store. So try to make your
product cost lower than your competitors. Now,
this can be difficult if your manufacturer isnt
proving you products at a low price. Then, you
need to come up with some discounts and offers
from your end. - This will affect your profit but dont think of
making money initially. In e-commerce, you need
to invest and work at no profit for few months.
And, thats ok. Your competitors must have
followed the same No Profit rule in their early
stages.
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Non-attractive product images
- The products you are selling should be attractive
and clear. These images are the representatives
of your products thus make sure that the images
are clear and of good quality. - Add multiple images each showing different
angular views. Usually, it happens that color of
a product is seen different on display as
compared to the original product. Thus, try to
capture the true color of the product.
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Not adding About us and contact us page
- When your online store is new in the market,
people may often find it difficult to trust your
website. This is where your About Us and
Contact Us page may come in handy. - Create an incredible About Us page which should
be customer focused. Mention your vision and
mission along with why your customers should
buy from you. - Your Contact Us page should have details like
your HQ address, customer care number and a
feedback/message form. Contact us page will make
it easy for your customers to send you messages,
feedback or complaints.
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Delivery Not Available at majority of zip codes
- Your e-commerce store is available to everyone
who has access to internet connection. Wow,
thats huge audience. But what if you are selling
your products in some particular cities only? - Suppose, if your website says that you sell
products pan India but the majority of Indian
cities are out of your reach for delivery, then
this makes a bad impression. Thus, either specify
your target cities on your website or make sure
to have a wide area access for delivery. - The point is your customers should not
recognize that you wont be able to send them the
product after they have already wasted a lot of
time on selection of right product. This may
annoy them, wont it? Thus, invest in logistic
services and cover untouched areas too.
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No proper customer care service
- An e-commerce store has to deal will issues such
as the return of products, damage during
delivery, wrong product delivery, after delivery
support, etc. - If you dont give proper customer care service,
then your first-time buyer will never convert
into an all-time buyer. Now, considering that you
are a startup and you cant afford to have a CRM
team, you can start with email support initially.
- Do respond to each and every email you receive.
Always prioritize customer complaints and provide
a friendly customer care service
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