Charles Dotterrer - PowerPoint PPT Presentation
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Title:
Charles Dotterrer
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Roast their own coffee. Carry original name brand items: Torani, Red Bull, Jet ... Roast their own coffee. First sit down Dutch Bros. in Corvallis. Common Menu ... – PowerPoint PPT presentation
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Title: Charles Dotterrer
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- Charles Dotterrer
- Zack Lucas
- Tracie Holthaus
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Background
- Headquartered in Grants Pass, Oregon
- Started in 1992
- As of January 2006 they have 78 locations and
another 25 are scheduled to open this year. - Locations
- Northern California, Southern Oregon, Northern
Oregon, Eastern Oregon, Northern Washington
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Franchise Opportunities
- Minimum demographic is a population of 15,000
people - Costs vary from 88,000-700,000 to open a new
store. - Town Available in Oregon
- Astoria, Pendleton, La Grande, Ontario, The
Dalles, Baker City, and Hermiston
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Company Mission
- Commitment to serve our customer a consistent
quality product, in a timely manner, with a
smile. - Take pride in their ingredients
- Roast their own coffee
- Carry original name brand items
- Torani, Red Bull, Jet Tea, etc.
- Understand the importance of speed
- Most stores are drive-thru
- Baristas are well trained to build coffees fast,
without sacrificing quality, while keeping solid
communications with the customer
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Company Mission Cont.
- Every retail outlet gives back to their community
1 of gross sales at the managers discretion. - Adopted the Optimist Creed and call it the Dutch
Creed.
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SWOT
- Strengths
- Good Location Monroe St. right next to campus
- Strong Brand Image
- Roast their own coffee
- First sit down Dutch Bros. in Corvallis
- Common Menu
- Variety of Drinks coffee, Italian sodas,
smoothies - Reasonable prices
- Special Events
- Beaver Sports Talk
- Special Events by appointment
- Long Hours
- Open until 11pm and 12am during finals week
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SWOT
- Weaknesses
- Limited Parking
- Store tends to be crowded often
- Offer a wide variety but limited depth
- Smoothies are not the best
- Limited outdoor seating
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SWOT
- Opportunities
- Continue to grow to the north side of town
- Open another sit down store in Corvallis
- Expand menu to attract more customers
- Host more special events
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SWOT
- Threats
- Starbucks, Interzone, The Beanery, Java Stop
- Seasonality, college students go home over the
vacations
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Source
- Dutchbros.com
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